Smart toys' or 'app toys' consist of three interconnected elements: a video game (or application interface), one or more connected objects and a distribution platform with a display. Smart toys now constitute a new market segment, halfway between the video game and toy industries. This report analyses the current state of development of this phenomenon, including the operating principles, creative potential, summary of current offerings, business models and challenges facing the industry.
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Smart toys: A new video game market segment
1. Smart Toys
A new video game market segment
July 2014 –Synthesis of Chatper Iand III
Digital Entertainment
This document is a part of our "Digital Entertainment" category which includes in 2014: - two datasets in Excel - a state-of-the-art report in PowerPoint - four market reports in Word, each with its synopsis in PowerPoint - privileged access to our lead Media analysts