Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts. Professional Learning Academy is a CAE Approved Provider. http://professionallearningacademy.com This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.

1. GAMIFY YOUR
FUNDRAISER
A N I N T R O D U C T I O N A N D O V E R V I E W

2. H E AT H E R FA R M A K I S , P H D
Founder & CEO
Professional Learning
Academy
Dr. Farmakis has over 15 years
of progressive leadership
experience in the public,
private, non-profit and
association industries.
Gamify Your “FUN”draiser

3. PROFESSIONAL
LEARNING
ACADEMY
• Certified Association Executive
–Programs, Products, and
Services
• Fundraising, Sponsorships, and
Development Programs
The Professional Learning Academy is
a CAE Approved Provider. Our
association programs meet the
requirements for fulfilling the
professional development
requirements to earn or maintain the
Certified Association Executive
credential. Every program that we
offer which qualifies for CAE credit will
clearly identify the number of CAE
credits granted for full participation,
and we will maintain records of your
participation in accord with CAE
policies. For more information about
the CAE credential or Approved
Provider program, please

4. LEARNING
OBJECTIVES
• Understand game element
fundamentals and mechanics.
• Learn ways gamifying your
fundraiser can increase
participation and engagement.
• Considerations for planning
your gamified fundraiser event.
• Strategies on gamifying a
fundraiser at your event.

5. WHAT IS
GAMIFICATION?
• Gamification uses the concepts
of applying game mechanics
and design strategies to
motivate participation,
engagement and loyalty.

6. EARLY CONCEPT
OF
GAMIFICATION IN
FUNDRAISING

7. MODERN
CONCEPTS OF
GAMIFICATION

8. GAMIFICATION
FUNDAMENTALS
& MECHANICS
• Conflict
• Strategy and Chance
• Aesthetics
• Theme and Story
• Rewards
Majumdar, A. (2016, June 13). Utilizing Gaming Elements To Create Effective Learning Games. Retrieved
August 24, 2016, from elearningindustry.com, https://elearningindustry.com/5-game-elements-create-
effective-learning-games

9. INCREASED
PARTICIPATION&
ENGAGEMENT
Recent survey reported that
89% of participants say a
point system would boost
their engagement.
Leaderboards were
indicated as motivation to
compete with colleagues.
Over 50% of corporate
processes are gamified in
2015.
Industry, eLearning (2016, June 16). Top Gamification Stats and Facts For 2015 Infographic You Need To Know.
Retrieved August 24, 2016, from elearningindustry.com, https://elearningindustry.com/5-game-elements-create-

10. COMPETITIVE
ENVIRONMENT
• Gamification cultivates a
healthy and friendly
competitive environment.
• Online donations tend to be
more generous.
• Visuals assist with raising more
funds.
–Points
–Leaderboards
–Badges
–Rewards
Cell Press. (2015, April 16). For men, online generosity is a competition. ScienceDaily. Retrieved August 23, 2016
from www.sciencedaily.com/releases/2015/04/150416132159.htm

11. EASE OF
DONATION
• Make the donating process
accessible.
–Online
• During event registration
• E-commerce
• Mobile app
–In person
• During fundraising event
• Anytime face-to-face

13. GAMIFIED FUNDRAISER EXAMPLES

14. MOBILE APP
EXAMPLE
Simple app that nonprofits may
use to implement a fundraising
campaign with a progress bar
and countdown to reach the
goal.

15. ONLINE GIVING
STATISTICS
• M + R Benchmark Study
• Highlights in comparison to
previous year include:
• 13% increase in online giving
• 11% increase in website traffic
• 32% increase in monthly online giving
• 9% increase in one time giving
M + R Benchmark Study
recently analyzed data from 84
nonprofits regarding online
fundraising, advocacy and list
building.
Online Giving Statistics, Charity Navigator. Retrieved on August 23,
2016.
https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1

16. Mobile Apps – Include personal
goals, team goals, overall goals
for the fundraiser.
Double Dare – fun & creative
way to dare each other to do
something silly for a specific
amount of $.
Scavenger Hunt/Obstacle
Course – Individuals or
Teams progress through a
challenge – donation is
entry fee.
Golf Tournament – Time
intensive with planning.
Raise donations by entry
fee, sponsorship, etc.
Casino Night – Competitive
gaming rounds, (could also
do video games). Money
raised to play gets donated.
Cook-off / Bake-off – Depending
on the scale of your event.
Individuals or Teams can
compete. Have judging and
elimination rounds. Ticket
sales/entry fees go to fundraiser.
5k run / walk –
Sponsors, entry fees,
teams. Competing with
each other and raising
funds.
Website– Include details of the
fundraiser and why the funds are
needed, leaderboards so donors
can rise to the challenge.
FUNDRAISER
IDEAS
These fundraiser ideas are ways
to add “fun” into your
fundraiser.
Include gamification with the
challenges to get participants
motivated and engaged.

17. SET CLEAR
EXPECTATIONS
FOR THE BOARD
GIVING & ASKING
EFFECTIVE APPROACHES

18. CONSIDERATIONS
• SET DAILY GOAL – leading up
to your event finalé (chunk the
goal into smaller parts)
• MATCHING DONATIONS OR
INCENTIVES – solicit sponsors
or vendors to match donations
or participants
• STRENGTH IN NUMBERS – all
hands on deck (board, staff,
sponsors, vendors, members,
etc to raise funds)
• TOOLS FOR SUCCESS –
provide everyone with the
resources necessary on how to
fundraise
San Francisco Bay Area Curling Club http://www.dedicatedice.com/resources/

19. GET PARTICIPANTS
INVOLVED
An organization’s participants /
donors are a GREAT way to keep the
momentum of the gamification
fundraiser alive throughout the
event.
Post pictures
Makes comments
Social Media
Be enthusiastic!

20. DONOR
INVOLVEMENT
• Badges can be shared by
corporate sponsors based
on their donor level.
• Sponsors can share their
badge on their social media
outlets and post to their
website.
• Builds community and
awareness.

21. GENERATE
EXCITEMENT
• Create a video to get participants
excited and stir up the competition.
• Include the “game” in marketing
collateral.
• Tie in with your ”themed” event.
• Promote via social media outlets.
• Involve vendors and sponsors.
– Matching donations.
– Recognition at event.
– They will help promote and drive the
“gamified” fundraiser through their
outlets.

22. RECOGNIZE
DONORS

23. RECOGNITION
EXAMPLES
San Francisco Bay Area Curling Club http://www.dedicatedice.com

24. BENEFITS OF
GAMIFYING
YOUR
FUNDRAISER
• Motivate donors and potential donors
– Include a progress bar or donation meter on
your website
• Encourage competition
– Cultivates a fun experience and leads to more
donations
• Incentivize donors
– Donors complete certain levels or challenges
and receive rewards
• Generate excitement and enthusiasm
– Incorporate socialization through various
social media outlets
• Build community among supporters
– Everyone enjoys a healthy competition or
game

25. DRAWBACKS
OF
GAMIFYING
YOUR
FUNDRAISER
• Distracts from cause
– The “game” should not take away
from the motive
• Budget wisely
– Time and effort needed to
establish the ”game” and
developing the system have a cost
factor
– Keep it simple
• The “game” is the means to
achieving the goal
– Don’t overdo it

26. GAMIFICATION
METRICS
• Besides the obvious of metric
of money
• Track gamification engagement
–Page views
–Clicks
–New users
–Unique visitors
–Time spent per user
–Social shares

27. GETTING
STARTED WITH
GAMIFYING
YOUR
FUNDRAISER
• Start simple
• Visual representation
–Fundraising goal meter
• Badges for donors
–Share on social media
• Team approach
–Chunk fundraising goals
• Track metrics

28. CONCLUSION
• Understand game element
fundamentals and mechanics.
• Learn ways gamifying your
fundraiser can increase
participation and engagement.
• Considerations for planning
your gamified fundraiser event.
• Strategies on gamifying a
fundraiser at your event.

29. THANK YOU
• F E E D B A C K
• C E R T I F I C AT E
• P R O F I L E

30. http://professionallearningacademy.com