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Tommy hilfiger
1.
2. Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is
internationally recognized for celebrating the essence of classic American cool style,
featuring preppy with a twist designs.
Founded in 1985
Tommy Hilfiger, which was acquired by PVH Corp. in 2010
Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide
Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.
Tommy Hilfiger introduced his first men’s sportswear collection in 1985.
AWARDS:CFDA’s prestigious Geoffrey Beene Lifetime Achievement Award in
2012.
Headquarters :Amsterdam, Netherlands
3. BIOGRAPHY
• Hilfiger’s career in fashion began as a high school student in 1969 when
he opened his first store in New York.
• It has since grown to achieve over US $6.5 billion in global retail sales in
2015 .
• In 2010, PVH Corp. acquired the Tommy Hilfiger Group
• Tommy Hilfiger company supports various international initiatives and
charities including Save the Children, Autism Speaks and the World
Wildlife Fund.
• In November 2016, Hilfiger will publish his memoir, American Dreamer, in
which he reflects on his experiences in the fashion industry from the last
30-plus years.
4. TOMMY HILFIGER
Principal Designer
GERNOT LENZ
COO, Tommy Hilfiger
global and PVH
MARTIJN HAGMAN
CFO, Tommy Hilfiger
global and PVH
AVERY BAKER
Chief Brand and
Marketing Officer,
Tommy Hilfiger global
DANIEL GRIEDER
CEO, Tommy Hilfiger
global and PVH
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5. CONSUMER SEGMENTS & TARGET MARKET
• With a focus on a 25 to 40 year-old consumer, Tommy Hilfiger is internationally
recognized for celebrating the essence of classic American style with a fresh, modern
twist inspired by Hilfiger’s love of pop culture – from fashion, art and music to sports
and entertainment.” Segmented into 4 brands
Tommy Hilfiger
Focuses on a 25 to
40 year-old
consumer
Hilfiger Denim
Targeting the 18 to 30
year-old denim-oriented
consumer
Hilfiger Collection
The collection targets 25
to 40 year-old
consumers and includes
designs that premiere on
the runway during NYFW
Tommy Hilfiger Tailored
Targeting 25 to 40 year-olds,
this line integrates a sharp,
sophisticated style with the
brand's American menswear
heritage
6. COMPETITIVE ADVANTAGE
Sell it product to both retailers and consumers.
Genius marketing strategies.
Iconic American brand.
7. SUSTAINABILITY
Our mission is to become one of the leading sustainable designer
lifestyle brands by 2020, and we have created a broad program
with ambitious goals across our global operations The Sustainable
Evolution program is our way of embedding sustainability into
our day-to-day business. It consists of 10 commitments on how we
can become more sustainable in the way we create our product,
the way we operate and the way we connect to our stakeholders
and communities around us. We named it our “Sustainable
Evolution” because we realize change takes time, but we are
determined to instill these changes in our brand DNA. It is an
opportunity to collaborate with our key partners, drive positive
change and at the same time make our business even stronger
8. BUSINESS STRATEGIES
Enhancing global brand relevance, with marketing campaigns and consumer engagement initiatives designed
to drive growth and reflect Tommy Hilfiger’s accessible luxury positioning and classic American cool aesthetic.
Category expansion, particularly within men’s tailored clothing, underwear and womenswear and accessories.
Continuing regional expansion, particularly in Asia Pacific and Latin America, as reflected by our acquisition
of the remaining 55% of the Tommy Hilfiger joint venture in China that we did not already own (which closed
on 4/13/16).
Pursuing growth channels, with a significant focus on digital commerce, while also opportunistically opening
brick & mortar locations.
Capitalizing on our loyal U.S. consumer base to drive sales, as international tourist traffic and spending trends
continue to be weak in the U.S.
Continuing to gain market share in Europe, even against challenging multi-year comparisons.
Evolving our supply chain to drive efficiencies and position Tommy Hilfiger for continued global growth.
9. TOMMY HILFIGER’ S CLASSIC AMERICAN COOL STYLE GENERATED $6.5 BILLION IN 2015 GLOBAL RETAIL SALES
FINANCIAL HISTORY
11. “A Shared Commitment” is PVH’s code of conduct for all of our
business partners, including suppliers, contractors, vendors, licensees
and agents. This code is of utmost importance to us and embodies
our commitment to the workers who manufacture our products and
their communities
14. WE AIM TO EVALUATE ALL AREAS OF OUR SUPPLY CHAIN – FROM COTTON FIELDS TO
MANUFACTURING FACILITIES –
TO IDENTIFY AREAS WHERE WE CAN REDUCE THE ENVIRONMENTAL AND SOCIAL
IMPACTS OF OUR PRODUCTION PROCESSES
WE ARE GUIDED BY A VISION TO DRIVE INNOVATION THROUGH OUR SUSTAINABILITY PRACTICES,
IN ORDER TO INCREASE OPERATIONAL EFFICIENCY WHILE REDUCING OUR ENVIRONMENTAL IMPACT
EMBRACE OUR INCLUSIVE AND ENTREPRENEURIAL BRAND SPIRIT IN ALL AREAS OF OUR
GLOBAL BUSINESS, WHILE SUPPORTING THE GROWTH OF HEALTHY COMMUNITIES, EMPOWERING
PEOPLE, EMBRACING DIVERSITY AND ADHERING TO HUMAN RIGHTS STANDARDS
15. MISSION STATEMENT
• "The Tommy Hilfiger Corporation is dedicated to the living spirit of the
American dream. We believe the spirit of youth is our greatest inspiration.
Resourcefulness is the key to value and excellence, in making quality a priority
of our lives and products. By respecting one another we can reach all cultures.
By being bold in our vision we continually expand our boundaries."
Product assortment includes sportswear for men and women, mens tailored
clothing, athletic apparel, denim, footwear, handbags and leather goods. In
addition, the brand is licensed for a range of products, including fragrances,
eyewear, watches and home furnishings.
