Dua Lipa is an English singer and songwriter whose career began with YouTube covers at age 14. She was signed by Warner Music Group in 2015 and released her first single "New Love" soon after. The music video for her single "Be the One" uses lighting, editing, camerawork and styling that demonstrate characteristics of the indie pop genre. Through close-ups, location shots, and fast editing, the video tells a narrative that represents Lipa's personality and style while visually interpreting the song's lyrics and theme. Lipa's tomboy glam appearance in monochrome colors and statement pieces draws influence from her carefree attitude.
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3. DUA LIPADua Lipa is an English singer, songwriter
and model. Her musical career began at age
14, when she began covering songs by
artists such as P!nk and Nelly Furtado on
YouTube. In 2015, she was signed with
Warner Music Group, and released her first
single ‘New Love’ soon after. In December
2016, a documentary about Lipa was
commissioned by The Fader magazine. In
January 2017, she won the EBBA Public
Choice Award. Dua Lipa released her second
single "Be the One", written by Lucy
"Pawws" Taylor, in October 2015. Lipa has
said that "Be the One is the only song on
my album I haven't written ... [but] I
couldn't not take it, it's my favourite
thing."
4. Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance
routine for boy/girl band, aspiration in Hip Hop).
Lighting
In the video for ‘Be the One’, the lighting contrasts between natural lighting, studio
lighting and Uv lighting from coloured lights to create pink, blue and green hues over the
scene giving an 90s inspired appearance. Each aspect of the video is meant to represent the
context on the song and Dua Lipas style in the video therefore when it is extremely bright it
complements the songs beat as it reaches it peak, then when shadows are casted and the
lighting goes slightly cooler its adding ambience to the lows the song is representing the
songs underlined darker vocal tone and theme. From the beginning sequence of the music video,
an obscene bright lighting is used deliberately to accentuate the extreme white walls
reflecting natural light in the room the specific scene was shot in-because the fact each
scene has a different primary colour featured acting as a central eye attraction for the
consumers watching Lipa’s video it provides a visual representation of style of music and
conforms to the dark indie- pop genre.
Performance
The video follows the narrative performance genre typically used in music videos featuring
music and artists like Dua Lipa due to the fact they favour the idea of allowing their songs to
tell a story and have a deeper meaning rather than just a tune played on someone's phone,
computer or other media outlet therefore this video focused on the narrative aspect as appose
to any other type of video. Throughout the video close up shots of the face being the sole
purpose of the scene as Lipa lip syncs to the words giving dramatic impact and give the
audience satisfaction whilst watching as it felt as though a montage of different stories,
locations and appearances were being combined to recreate a live action storyboard represent
the artists personality and make it look like a short story style. This type of video is a
style that conforms to the indie pop genre because it subconsciously encourage the idea of this
video having a combination of music styles in one, especially Taylor Swift, Florence and the
machine and indie artists like The 1975 and HAIM meaning that people who are not aware of Dua
Lipa will find themselves noticing traits of their favourite artists in her therefore watch
other videos to fulfil their self set expectation of this artists music style. The fact we see
Dua Lipa dancing and embracing each moment she is involved in in the video promote the fact she
is a normal person with a unique care- free female persona many will be inspired by encouraging
them to support her.
5. Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance
routine for boy/girl band, aspiration in Hip Hop).
Editing
The editing of this video is set in typical music video style for the indie pop
gene due to the fast pace editing used continuously throughout to compel a visual
interpretation of its focus- Dua Lipa herself and follow the movement of the song.
By doing this, the video is giving the audience the ability to connect with the
music and feel as though we as the views need to source out other music and videos
made by the artist in order because we like the videos representation of the music
it is promoting therefore subconsciously making us feel obliged to watch the video
again for more visual pleasure. The video is deliberately editing to appear like a
montage of fast cut shots that transition as though they are a one shot that
change location, looks and styles, meaning that it looks like a tape of repeat
that increase in pace as the higher tempos are reached and as the beat drops the
style of the editing becomes more modern and futuristic to reflect on Lipa’s
style. During the chorus the editing becomes more modernised as several colour
shifts are adding to create the effect of body moving in shape and time which
added an ambient effect to the whole video because it suits the style of the song
and the lyrics made.
Camera
The camera shots used are basic and expectant of the video style because the main
focus throughout is the female artist and the surroundings because they are iconic
settings in London and add effect to the video. The main shots are close up shots
to show the individual look of the artist as she lip syncing lyrics to the song
and makes facial expressions for the sake of adding some personality to otherwise
simplistic shots of white and black rooms, relating to Goodwin’s theory that tone
and atmosphere relate to an artists reflection of themselves. Long shots and one
pan shot is used to show the exclusive location whilst having an old fashion
filter placed over the film to create an authentic and ‘home made’ as though it
has been filmed on a hand held camera.
6. Music videos demonstrate genre
characteristics. (e.g. stage
performance in metal videos, dance
routine for boy/girl band, aspiration
in Hip Hop).
Styling/appearance
Dua Lipa’s overall style is tomboy glam due to her everyday look
being a combination of joggers, crop tops and trainers with
statement jewellery and statement colours to reflect her youth and
care free attitude. Her style choice links to the fact she doesn’t
like the idea of fashion having a gender restriction therefore she
wearing a variety of different items that change daily showing she
is up to date and relevant in the world of style and appearance.
This is why she has become an Instagram fashion as her style is so
dependent on each day adding interest to her and giving her the
opportunity to promote her music and believes. The video features a
primary colour pallet of monochromes, pinks, blues and reds in a
variety of outfit choices. In several shots, Lipa wears a black
crop top with a sheer mesh top over the top to reveal slight
cleavage and flesh which conforms to Laura Mulvey’s theory of the
male gaze being a key concept in media outlets like music videos
and magazines and by Lipa having slight skin showings naturally
attracts the audiences eyes to her body without having intention.
The bright colours featured in Dua’s fur jacket, sunglasses,
trousers and t-shirts allow the audience to understand that
although she is the only individual in the video she is
deliberately the main attention therefore the colour scheme is out
there, loud and suitable for the songs genre and lyrics. Her make
up remains minimalistic with full eyebrows, neutral toned eyes and
glossy lips to match the feminine side of her style but complement
the bold outfits she is seen wearing which conforms to the dark pop
music that the video is promoting.
7. There is a relationship between lyrics and
visuals. The lyrics are represented with images.
(either illustrative, amplifying, contradicting).
‘When you’re looking at the sun, at the sun’- Lipa is seen looking directly at the sun as the light hits her blue tinted
sunglasses to accentuate the fact the sunlight is lighting the shot.
‘You’re not fooling anyone’- Lipa shakes her head repeatedly as she lip syncs this particular line. The lighting is dark with
only her face illuminating the scene to imply that the line has a personal and significant meaning to her and the song therefore
the message should be recognised easily through a close up shot.
‘All the lights go out’- As this line is sung, the lighting becomes darker and casts a blue hue over the scene for a split
second replicating the idea of a light switch being flicking causing a darker visual for the eye adding to the deeper idea
behind the song. Because the set is otherwise monochrome throughout with a bright white wall to add authenticity to the location
and give more to look at the fact the high key lighting suddenly goes gloomy and the editing cuts to a new location making the
theme more evident linking to the song as the beat drops and the chorus approaches.
‘I won’t let you down’- The use of the 1st person singular personal pronoun ‘I’ adds to the acceptance she has for her mistake
and the hope that she can prevent the same mistake being made again for the sake of herself and the future of the situation the
song is based upon. She uses her hurt to make a hand gesture that means ‘no’ to give a visual implicate that she isn't going to.
‘I’m going to be the one’- Singing the title of the song- which is common in every music video as it shows the source of the
song and signifies that at the point in which the title is being sung is the songs chorus which typically is the peak of the
songs beat and every lyric revolves around the meaning. Lipa points to herself and then the scene to personal the song by
consciously involving the view by vertically interacting with them and making it clear the song relates to her in a big way. A
mid shot is used to show Lipa’s body movement and gestures as she also touches her face and neck to conform to the idea that the
male gaze appears in all videos as she is drawing attention to her body, lips and facial features.
“I was wrong, I was wrong”- A close up of Lipa staring into the unseen distance is used as the song is played non-dietetically
over the top of the scene- this can be perceived as her reflecting on what she is saying to show guilt and self thought,
triggering an emotional opinion on the video and song.
8. There is a relationship between music and
visuals. The tone and atmosphere of the visual
reflects that of the music. (either illustrative,
amplifying, contradicting).
Throughout the video there is several clear indication that both the music and visual
have been impacted by tone and atmosphere. Editing is a tell sign to how a songs tone
should be listen too, meaning that more fast pace cuts between each shot give the video
a more lively feel whereas more slow pace cuts give a more emotive and meaning full
look. For this the editing in very fast pace as it transitions from location to
location and style to style giving a visual idea of how this is meant to be a more
upbeat and dance along songs which fits the genre perfectly. Because the cuts appear
frequently and feature different locations, the audience are able to understand Lipa’s
personality as they are being exposed to a variety of Lipa from her being more serious
and stone faced to her laughing and interacting through body movement giving the
audience the opportunity to watch how Lipa is embracing her experience conforming to
the theme of the dark pop genre as the colours and facial expression coincide with
style of music. The fact in no shots any musical related object seen throughout confirm
to the idea that although all music have musical instruments involved in the making,
and it can be heard in the song, this song like many other pop music has had digital
editing impact the song and sound, showing to the audience that she is a singer
therefore are able to respect her vocal ability as she has remained honest and genuine
in her musical talents. The songs lively, emotive and futuristic tempo can be
recognised almost instantly through Dua's facial expressions, seductive dance movements
and outfit options as they prove that this song is meant to make you dance along, sing
and enjoy how is makes a person smile as the song progresses and the mise en scene
adapts with the beat. The altered focus in varied frames adds to the modernistic and
authentic as it gives a more new before its time feel by giving an original look. Dua
lip syncs in multiple shots that vary in shot range creating a visual connection with
the audience as it feels mutual respect and as if Lipa is singing to the audience. The
colour schemes and location give a visual reminder that Dua is young and feel of live
yet has an emotional side that differs as the song progresses and the tempo changes
helping the audience seen how the song has a variety of meanings; the bright pops of
purple, blue and pink give a youthful, stylish and exciting visual look as it breaks up
the natural monochrome sources in the mise-en-scene, whilst give the eyes the indicate
of where to focus on whilst the neutral colours help give it a simplistic and classic
look.
9. The demands of the record label will include the
need for lots of close ups of the artistand the
artist may develop motifs which recur across their
work (a visual style).
The record labels demand in this video can be acknowledged through simple traits that
compliment the song style based on the codes and conventions set out for music videos alike,
but also give the audience to ability to visually interpret an opinion of the artist so they
can decide if the sound they are listening to and the visuals they are viewing are what is
their preference. In this video the fact frequent use of shots like close ups, mid and long
allow the audience to focus on her as she plays a part in the video giving her audience
attention, helping to support the success and fan base needed to become a recognised and
appreciate artists in an industry that have artists like Dua Lipa in them because of the
popularity indie pop/ dark pop has acquired in recent years. Because Dua is the singer
behind the sound being played it is important for the record label to get her name out there
and encourage her to be a face that could get publicity and media attention for talent,
therefore by having her a the visual focus for the video means that she is giving herself a
unique level of power as she is being able to have a role in making her style seen and her
which has become a motif of hers as she styles herself to how she wants to be seen and what
she wants to wear giving her an edge, making her a trend setter for her. The record label
clearly want to communicate to the audience that Dua is a artist that doesn’t match any type
of stereotype that relates her to another ‘dark pop’ artists that are releasing music
therefore the locations and extreme styling, and modernist effects played over the type in
post production show a difference, which in theory should help to attract a larger more
varied audience.
The motif represented in the video compares to other qualities featured in Dua Lipas other
music videos; the motif shown in the video is that Dua is the main focus of the music video
with her risky yet fashion forward outfits, bright colours and hidden messages that empower
women. The outfits have become a signature aspect for each video as they change with every
video meaning no two styles are exactly the same, however sunglasses appearance in at least
one section of her music videos. By having motifs like this conforms to the idea that she as
a pop artist that takes inspiration from ‘indie’ artists because she want to show her
thoughts and feelings through her music even if it’s good, bad or controversial much like
other artists in the industry that want to make a statement visual from their music as well
as though the words they are singing.
10. There is frequent reference to notion of looking
(screens within screens, mirrors, stages, etc) and
particularly voyeuristic treatment of the female
body
The notion of looking into the camera is featured various times during the video
through a series of close up shots of Dua creating eye contact. The eye contact
featured in the video changes as the pace and lyrical impact does, giving the
audience the impression that both they and Dua have an connection to the song and its
meaning. From the strong sequences of eye contact being perceived on both sides, it
can help the audience to acknowledge and appreciate the songs and the videos
surroundings because it creates the motion that you as a viewer as watching first
hand and almost experiencing what Lipa is when she was creating the visual content,
helping to create a likability and fandom for her musical talent and appearance as it
makes become recognised within the first 30 seconds that this video is a performance.
Because the camera is constantly featured on Dua Lipa in various shots revealing her
body as well as face, it causes an instant link to the idea of the male gaze, created
by Mulvey, as Lipa is styled in risqué pieces that conform to her individual style
but also mean that through shots like a slow motion of mid tracking shot that
surrounding areas of her body, causes the eyes to divert instantly to those feminine
parts of her body- which is a clever marketing technique as it causes a wider
audience than it may have attracted otherwise. The fact several colours are featured
on and around Dua for a majority of the video is another factor that may impact the
idea of the male gaze as the pops of colours featured divert the eyes to focus on
that as it is being accentuated by the monochrome background and bright lighting- her
colour scheme differs at different peaks of the songs for example the colour black is
featured in the a lot as the majority colour or a strong feature in her fashion
signifying strength, death and power whereas the pink worn represents her femininity,
passion and beauty.
11. The artists may develop motifs or
iconography that recur across their work (a
visual style)
There are some consistent motifs that are featured that Dua Lipa has featured in each of her
music videos from simple colour schemes, styling option, fonts and locations. Each of the videos
brought out to promote Lipas new single has a performance aspect to it, through the expressive
sequence of dance and stories that are played out in movements so that the audience recognise how
she expresses herself and becomes a common trait- in the video for ‘Blow your mind (mwah)’ Lipa
and a group of girls are seen taking part in a peaceful protest that becomes a series of
synchronised dance routine that matched the genre of music and persona of Dua as a artist and
person, showing that she is fun and care free but able to speak her mind, in her video for ‘Be
the one’ she is telling the story of being in love yet, with the dance and expressive moment
shown again to conform with the music and in ‘Hotter than hell’ she is again engaging in a dance
routine that matches the songs beat and tempo, the fact the dancing can be recognised instantly
is a visual styling. Another aspect of iconography seen in Dua Lipa’s video is how her fashion
has such a huge impact because it becomes the first visual indication into how Lipa presents
herself as individual therefore reflecting the style of her music and style of the video- Lipa
dress sense in the video has a clear link as she features a monochrome number like a leather
jacket with bright layers of clothing and accessories to signify her care free attitude,
confidence to experiment with colours and styles that would be considered ‘out there’ or
futuristic, and ability to make such extreme colours work making her a style icon as well as a
artist, adding to her motif as she allows her fashion to become a main aspect for the videos. At
the start of every video, a screen featuring the artist name, Dua Lipa, in the font she has used
in all her album arts making it a signature of her as a singer alongside her actual signature
which is used on the singles she releases in through collaboration. The fact she uses the exact
same opening sequence that features an array of pastel colours and deep purples, matching her
dark pop style of music, which create a visual idea of her music having a utopian sound through
the harmonies and impressive vocal range that allows her to bring a new style of music to a
repetitive music industry. Another indication about her motif being almost angelic is the fact
that a close up shot of her arm revealing an obviously placed tattoo simply stating the word
‘angel’ is shown in every video- especially in her video for ‘Thinkin’ bout you’ which has a
editing sequence that shows every aspect of her body, another recurring feature across Dua Lipa’s
work.