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Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
Social Business Conference 2013 - Social networks are not about people
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Social Business Conference 2013 - Social networks are not about people

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Dr. Henry Chang …

Dr. Henry Chang
Information Technology Advisor
Office of the Privacy Commissioner for Personal Data, HK
Topic: Social networks are not just about people

Published in: Business, Technology
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  • 1. Social networks are not just about people.Henry Chang, IT AdvisorOffice of the Privacy Commissioner for Personal Data, Hong Kong26 March 2013Social Business Conference
  • 2. 2Social Networks – about people?
  • 3. 3Social Network – or about individuals?
  • 4. 4When social networks are used for:• Opinion monitoring (61%/2012 ; 32%/2011)• Customer service (48%/2012 ; 38%/2011)• Recruitment• ‘Like’ analysis• Don’t forget marketing / direct marketing…So when it is about individuals?
  • 5. 5• Are you aware of the platform policies?• Do you have any corporate policies?• Do you know of any applicableregulatory policies/rules?How well are you prepared in usingsocial networks in business?
  • 6. 6• Informed consents• Do individuals know you are collecting data about them,what for, and whether they can opt-out?• Security• Once collected, data users and their contractors have theresponsibility to protect the data.• Transparency• Policies and practices on data collection, use, retention,opt-out, access etc. should be transparent to allstakeholders.Key principles on personal dataprivacy protection…
  • 7. 7New Direct Marketing RegimeFor data users:• New Guidance on Direct Marketing- http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf
  • 8. 8
  • 9. 9Thank You

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