Social Business Conference 2013 - Social networks are not about people
Upcoming SlideShare
Loading in...5
×
 

Social Business Conference 2013 - Social networks are not about people

on

  • 426 views

Dr. Henry Chang

Dr. Henry Chang
Information Technology Advisor
Office of the Privacy Commissioner for Personal Data, HK
Topic: Social networks are not just about people

Statistics

Views

Total Views
426
Views on SlideShare
426
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Business Conference 2013 - Social networks are not about people Social Business Conference 2013 - Social networks are not about people Presentation Transcript

  • Social networks are not just about people.Henry Chang, IT AdvisorOffice of the Privacy Commissioner for Personal Data, Hong Kong26 March 2013Social Business Conference
  • 2Social Networks – about people?
  • 3Social Network – or about individuals? View slide
  • 4When social networks are used for:• Opinion monitoring (61%/2012 ; 32%/2011)• Customer service (48%/2012 ; 38%/2011)• Recruitment• ‘Like’ analysis• Don’t forget marketing / direct marketing…So when it is about individuals? View slide
  • 5• Are you aware of the platform policies?• Do you have any corporate policies?• Do you know of any applicableregulatory policies/rules?How well are you prepared in usingsocial networks in business?
  • 6• Informed consents• Do individuals know you are collecting data about them,what for, and whether they can opt-out?• Security• Once collected, data users and their contractors have theresponsibility to protect the data.• Transparency• Policies and practices on data collection, use, retention,opt-out, access etc. should be transparent to allstakeholders.Key principles on personal dataprivacy protection…
  • 7New Direct Marketing RegimeFor data users:• New Guidance on Direct Marketing- http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf
  • 8
  • 9Thank You