4When social networks are used for:• Opinion monitoring (61%/2012 ; 32%/2011)• Customer service (48%/2012 ; 38%/2011)• Recruitment• ‘Like’ analysis• Don’t forget marketing / direct marketing…So when it is about individuals?
5• Are you aware of the platform policies?• Do you have any corporate policies?• Do you know of any applicableregulatory policies/rules?How well are you prepared in usingsocial networks in business?
6• Informed consents• Do individuals know you are collecting data about them,what for, and whether they can opt-out?• Security• Once collected, data users and their contractors have theresponsibility to protect the data.• Transparency• Policies and practices on data collection, use, retention,opt-out, access etc. should be transparent to allstakeholders.Key principles on personal dataprivacy protection…
7New Direct Marketing RegimeFor data users:• New Guidance on Direct Marketing- http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf