Social networks are not just about people.Henry Chang, IT AdvisorOffice of the Privacy Commissioner for Personal Data, Hon...
2Social Networks – about people?
3Social Network – or about individuals?
4When social networks are used for:• Opinion monitoring (61%/2012 ; 32%/2011)• Customer service (48%/2012 ; 38%/2011)• Rec...
5• Are you aware of the platform policies?• Do you have any corporate policies?• Do you know of any applicableregulatory p...
6• Informed consents• Do individuals know you are collecting data about them,what for, and whether they can opt-out?• Secu...
7New Direct Marketing RegimeFor data users:• New Guidance on Direct Marketing- http://www.pcpd.org.hk/english/publications...
8
9Thank You
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Social Business Conference 2013 - Social networks are not about people

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Dr. Henry Chang
Information Technology Advisor
Office of the Privacy Commissioner for Personal Data, HK
Topic: Social networks are not just about people

Published in: Business, Technology
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Social Business Conference 2013 - Social networks are not about people

  1. 1. Social networks are not just about people.Henry Chang, IT AdvisorOffice of the Privacy Commissioner for Personal Data, Hong Kong26 March 2013Social Business Conference
  2. 2. 2Social Networks – about people?
  3. 3. 3Social Network – or about individuals?
  4. 4. 4When social networks are used for:• Opinion monitoring (61%/2012 ; 32%/2011)• Customer service (48%/2012 ; 38%/2011)• Recruitment• ‘Like’ analysis• Don’t forget marketing / direct marketing…So when it is about individuals?
  5. 5. 5• Are you aware of the platform policies?• Do you have any corporate policies?• Do you know of any applicableregulatory policies/rules?How well are you prepared in usingsocial networks in business?
  6. 6. 6• Informed consents• Do individuals know you are collecting data about them,what for, and whether they can opt-out?• Security• Once collected, data users and their contractors have theresponsibility to protect the data.• Transparency• Policies and practices on data collection, use, retention,opt-out, access etc. should be transparent to allstakeholders.Key principles on personal dataprivacy protection…
  7. 7. 7New Direct Marketing RegimeFor data users:• New Guidance on Direct Marketing- http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf
  8. 8. 8
  9. 9. 9Thank You
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