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What's Better Than A Viral Video?
 

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What's Better Than A Viral Video?

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Everyone wants to make a viral video, but is that really the best way to make YouTube work for your brand? Check out our SlideShare and find out how to engineer YouTube virality for your channel.

Everyone wants to make a viral video, but is that really the best way to make YouTube work for your brand? Check out our SlideShare and find out how to engineer YouTube virality for your channel.

Visit us at Group8a.com or shoot us a line sales@group8a.com

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http://group8a.com 1628
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http://localhost 512
http://www.linkedin.com 39
https://twitter.com 24
http://cursos.easp.edu.es 22
http://local.inxero.com 12
http://kred.com 11
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http://imaginarte2010.blogspot.com.es 6
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What's Better Than A Viral Video? Presentation Transcript

  • 1. >are greater than VIRAL CHANNELS VIRAL VIDEOS
  • 2. VIRAL VIDEOS are like one-hit wonders and do you really wanna be like this guy?
  • 3. CONSISTENCY IS KEY 250M20M Vanilla Ice The Rolling Stones Records Sold Records Sold One-Hit Wonders Don’t Pay Like Consistentcy 1 Song 29 Albums
  • 4. YOUTUBE ONE-HIT WONDERS DirecTV “Opulence Guy”
  • 5. YOUTUBE ONE-HIT WONDERS this video’s not even on their channel!! DirecTV “Opulence Guy”
  • 6. YOUTUBE ONE-HIT WONDERS Gillette “Roger Federer Trickshot”
  • 7. Their channel doesn’t even work!!! YOUTUBE ONE-HIT WONDERS Gillette “Roger Federer Trickshot”
  • 8. BUT...
  • 9. ...GILLETTE’S REDEEMED THEMSELVES
  • 10. YOUTUBE HITMAKERS Gillette
  • 11. GILLETTE Channel Stats Subscribers: 10,943 Video Views: 21 Million Total Videos: 745 ~6 Million Views in the past 3 Months on 11 Videos
  • 12. YOUTUBE HITMAKERS Old Spice
  • 13. OLD SPICE Channel Stats Subscribers: 327,978 Video Views: 244 Million Total Videos: 440
  • 14. YOUTUBE HITMAKERS Vice Magazine
  • 15. VICE.COM Channel Stats Subscribers: 1.6 Million Video Views: 162 Million Total Videos: 750
  • 16. YOUTUBE HITMAKERS Pepsi
  • 17. PEPSI Channel Stats Subscribers: 269,415 Video Views: 106 Million Total Videos: 796
  • 18. VIRAL CHANNELS Produce lots of videos...
  • 19. ...and enjoy economies of scale cost per vid amnt of vids
  • 20. Breakdown of Economies of Scale Flights Hotels Perks Less Trips More Vids
  • 21. Plan and Shoot Multiple Videos (4 Per Day) Shoot 3 Days In a Row =12 Videos Per Shoot NEW TO YOUTUBE? try this as a beta
  • 22. 21 3 3 Shoots Per Year Keeps the budget low ANNUAL VIDEO STRATEGY
  • 23. DON’T JUST MAKE A LOT OF VIDEOS
  • 24. MAKE A BRANDED CHANNEL
  • 25. CHANNEL CATEGORIES defining video types that do well on YouTube entertainment educationsexy celebrity how-to
  • 26. COMBINE THEM! DON’T JUST PICK ONE
  • 27. CHANNELS THAT COMBINE CATEGORIES... + = entertainment education Subs: 637K Views: 32 Mil Vids: 132 + = entertainment celebrity Subs: 710K Views: 183 Mil Vids: 252 + = sexy how-to Subs: 638K Views: 567 Mil Vids: 252
  • 28. + + SUMMARY OF STEPS: 1. 2. 3. Multiple videos a day for many days. Leverage economies of scale. Combine channel categories.
  • 29. NEED MORE HELP? GET IN TOUCH! 646.374.8771 sales@group8a.com group8a.com For More Great Marketing Decks!