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Growth	
  
alex	
  schultz	
  
WHAT	
  MATTERS	
  MOST?	
  
Reten2on	
  
days	
  from	
  acquisi2on	
  
%	
  ac2ve	
  (monthly)	
  
30	
  
#	
  of	
  users	
  
Figure	
  it	
  out	
  
hBp://www.tableausoHware.com/blog/visual-­‐analysis-­‐zeroth-­‐kind-­‐geoffrey-­‐taylor-­‐and-­‐bomb	
  	
  
OPERATING	
  FOR	
  GROWTH	
  
Focus	
  
•  hBp://apod.nasa.gov/apod/ap991006.html	
  	
  
Marginal	
  user/Magic	
  Moment	
  
TACTICS	
  
i18n	
  
Source:	
  hBp://www.internetworldstats.com/stats7.htm	
  	
  
More	
  tac2cs	
  
•  Virality	
  
•  SEO	
  
•  ESPN	
  
•  SEM	
  
•  Affiliates/referral	
  programs	
  
•  …	
  
Reading	
  list	
  
aschultz@.com	
  

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