Task 6 - Research Into a Genre to Feature in My Magazine

1. Task 6
The task is to choose a musical genre/genres to feature in your magazine. List the
names of bands/artists that are part of this genre, a brief history of the genre and
the type of imager associated with it.
Genre – Hip hop
The genre in which I’m going to base my magazine upon is the hip hop genre. The
reason I’ve chose this is because it’s a good genre to convey male men in an
aggressive way which can create good conventions and connection to its audiences
which will attract readers.
• The Hip hop genre is a form of music expression and artistic culture that
originated in African-American and Latino communities during the 1970s in
New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four
pillars of hip hop culture: MCing, DJing, breaking and graffiti writing. Other
elements include beatboxing.
• Since its emergence in the South Bronx, hip hop culture has spread around
the world. Hip hop music first emerged with disc jockeys creating rhythmic
beats by looping breaks (small portions of songs emphasizing a percussive
pattern) on two turntables, more commonly referred to as sampling. This was
later accompanied by "rap", a rhythmic style of chanting or poetry presented
in 16 bar measures or time frames, and beatboxing, a vocal technique mainly
used to imitate percussive elements of the music and various technical
effects of hip hop DJ's. An original form of dancing and particular styles of
dress arose among fans of this new music. These elements experienced
considerable refinement and development over the course of the history of
the culture.
• The relationship between graffiti and hip hop culture arises from the
appearance of new and increasingly elaborate and pervasive forms of the
practice in areas where other elements of hip hop were evolving as art forms,
with a heavy overlap between those who wrote graffiti and those who

2. practiced other elements of the culture. Today, graffiti remains part of hip
hop, while crossing into the mainstream art world with renowned exhibits in
galleries throughout the world. – Source taken from Wikipedia (Hip hop
page)
Bands/artists associated with Hip hop
• Nas
• Jay-Z

3. • Kanye West
• Eminem

4. • Dr. Dre
Imagery associated with Hip hop
The imagery associated within Hip hop is stereotypically male dominance and that
women are portrayed as sexual proactive objects. The image created from the men
is that they’re strong, rough, violent men and they often have tattoos or are
muscular. This is done to attract the audience of the Hip hop genre because they’re
inspired by these figures.
Hip hop has often been associated with violence and poverty but as the genre is
starting to become more mainstream artists are starting to become more sensitive
and less aggressive. Fewer artists are being portrayed as ‘gangster’ characters and
are focusing more on the view of the music.
To conclude this section of my research, I’m going to take the modern view of Hip
hop and combine it with the older style to create a strong male but in a less
aggressive view. I will do this by taking features from ‘Vibe’ magazine and other Hip
hop sources to create a strong front cover, contents page and article.