News story about a decision by the Advertising Standards Authority in the UK to ban a commercial radio advertisement for 'Pot Noodles' because it was "sexually aggressive", written by Grant Goddard in January 2005 for The Radio Magazine.

1. NEWS: 'POT NOODLES' RADIO
ADVERTISEMENTS BANNED AS
"SEXUALLY AGGRESSIVE"
by
GRANT GODDARD
www.grantgoddard.co.uk
January 2005

2. News: 'Pot Noodles' Radio Advertisements Banned As "Sexually Aggressive" page 1
©2005 Grant Goddard
Radio advertisements for Pot Noodles have been branded “sexually
aggressive” and unsuitable for children by the Advertising Standards Authority
[ASA]. Four complaints from the public were received, despite the campaign
having been cleared for broadcast by the Radio Advertising Clearance Centre
which had considered the sexual references to be “oblique”. The ASA found
that the adverts breached the advertising code because they were sexually
suggestive and inappropriate for broadcast at times when children could be
listening. An earlier Pot Noodle TV campaign encountered similar problems for
using the tag line 'the slag of all snacks.'
[First published in 'The Radio Magazine' as 'Pot Noodles Ads Too Sexy', #667, 22 January 2005]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk