1. Designing for Mobile
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Wednesday, September 26, 12

2. grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

3. Think Context
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Wednesday, September 26, 12

4. Why are people coming to the app?
Why do people want to use this?
What drives their interaction with this app?
What’s their path to usage?
grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

5. Describe the user’s environment.
Where are they using this app?
Is there a particular time this app will be used?
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Wednesday, September 26, 12

6. grace@leanstartupmachine.com @uxceo
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7. Palm Pilot
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8. Palm Pilot
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9. grace@leanstartupmachine.com @uxceo
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10. grace@leanstartupmachine.com @uxceo
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11. grace@leanstartupmachine.com @uxceo
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12. grace@leanstartupmachine.com @uxceo
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13. Focus
on the Primary Task
Elevate
the Content that
People Care About
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14. grace@leanstartupmachine.com @uxceo
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15. grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

16. 44px
Avg width of adult index finger:
1.6 to 2 cm (16 – 20 mm)
= 45 - 57px
72px
Avg width of adult thumb:
Button 1 inch (2.5 cm)
= 72px
24pt text
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Wednesday, September 26, 12

17. Mobile UX
Brain Hacks!
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Wednesday, September 26, 12

18. Don’t think “click”
It limits your mind to what’s possible.
Tap
Swipe
Slide
Glide
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Wednesday, September 26, 12

19. grace@leanstartupmachine.com @uxceo
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20. Take advantage
of gestures
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21. grace@leanstartupmachine.com @uxceo
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22. Navigate with Content
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23. grace@leanstartupmachine.com @uxceo
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24. grace@leanstartupmachine.com @uxceo
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25. grace@leanstartupmachine.com @uxceo
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26. grace@leanstartupmachine.com @uxceo
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27. grace@leanstartupmachine.com @uxceo
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28. grace@leanstartupmachine.com @uxceo
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29. The Future of Gestures
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Wednesday, September 26, 12

30. Tell a Story
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Wednesday, September 26, 12

31. grace@leanstartupmachine.com @uxceo
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32. grace@leanstartupmachine.com @uxceo
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33. grace@leanstartupmachine.com @uxceo
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34. grace@leanstartupmachine.com @uxceo
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35. How can you tell a story
through your interface?
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Wednesday, September 26, 12

36. grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

37. grace@leanstartupmachine.com @uxceo
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38. grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

39. grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

40. It's about people, not products.
Think natural behavior
Think about what you can remove
to bring users closer to their content
Tell stories
grace@leanstartupmachine.com @uxceo
Wednesday, September 26, 12

41. Questions?
@uxceo
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Wednesday, September 26, 12