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Trendovi u dizajnu
mobilnih aplikacija
GORAN BA JAZETOV
FOUNDER OF SATURIZED
The Interactive Agency
saturized.com
@Bajazetov
facebook.com/goranbajazetov
2012

2013

880m 1.8b

2014

2.5b

Ukupan broj Android i iOS mobilnih uređaja
Do 2015

U USA će više internet korisnika pristupati
internetu s mobilnih uređaja nego s računara
Mesečno
downloaduju

5 aplikacija
~2h
Vreme koje prosečan USA korisnik dnevno
provede koristeći mobilni telefon
Zašto

koristite
telefon?
1

Komunikacija

2

Zabava

3

Kao alat za…
Phone

Messages

Camera

Mail

Facebook

Viber

WhatsApp

Twitter

Flipboard

Evernote

Browser

Music

Reminders

Instagram Google Maps

Pinterest

Dropbox

Notes

YouTube

Foursquare

Skype
Zajedničko im je…

sadržaj!
Drugim rečima, važniji
je pevač od same bine.
—
Važnija je knjiga od
police na kojoj stoji.
Vaš mobilni uređaj je
produžetak vas
samih.
…par godina unazad…
Realistični dizajn

Skeuomorphism
Powered by Apple (2007).
THE

SHIFT
Kako je 3D postao Flat.
Apple iOS 7
“Because good design is
design that’s in service
of the experience.”
#1

Information
overload
#2

Manje je više
#3

Tehnologija
Flat dizajn

Prednosti
1.
2.
3.
4.
5.

Novo je!
Jasnoća
Jednostavnost korišćenja
Efikasan responsive dizajn
Brzo učitavanje
Flat dizajn

Mane
1.
2.
3.
4.
5.

Novo je!
Nije lako uraditi kvalitetan flat dizajn
Ponekad nije najjasnije šta je “tapabilno”
Može biti dosadan
Nedostaje mu personality
Flat dizajn

Performanse
Flat dizajn

Struktura
1.
2.
3.
4.
5.
6.

White space - prostor izmedju elemenata
Tipografija
Fotografija
Flat ilustracije (grafika)
Piktogrami
Boje
Flat dizajn

How to…
Interfejs treba da bude jednostavan,
nenametljiv, u službi korisnika koji treba da
uradi određenu stvar.
Gradienti

Senke

Teksture

Dobra vest!
!

Nije neophodno da počnete od početka.
HINT
Ono što odlučite da ostavite je vitalno.
Boje, razmaci, veličina i debljina slova
— sve ima svoju svrhu.
Flat dizajn

Trend ili/i potreba?
THE

FUTURE?
Hvala!

GORAN BA JAZETOV
FOUNDER OF SATURIZED
The Interactive Agency
saturized.com
@Bajazetov
facebook.com/goranbajazetov

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Trendovi u dizajnu mobilnih aplikacija