3 Lessons in Local SEO
Problem #1 – “I rank number one in Google, and yet, I have never earned a dime
from my website…”
When I first heard this story, I was very surprised. After all, if your SEO company
did good keyword research, there is no reason why you should not be getting traffic
and a few sales from a top ranking in Google.
I pressed for more details. I learned that the company who built the website also
did the search engine optimization.
It only took a couple of minutes to learn that the website design company optimized
this fellow’s website for the name of his company. There was no other optimization
performed on that website.
Lesson 1 – It is rather pointless to optimize a website for the name of the company.
The only consumers who will be searching for the name of your company are
But, if your company is unknown to the general public, then the people who would
like to buy your products or services will not be able to find you among your
If you sell widgets in Greensboro, your future customers will be typing
“Greensboro widgets” into their favorite search engines, trying to find your
business. And if your prospective customers cannot find your business, your
business does not exist in their minds.
Problem #2 – “I had a company build a website for my business, but I have never
received a single customer for my business, through my website…”
Are you sure?
Asking this question is not meant to offend you, but rather to get more details as to
how you track incoming business. If you are the average off-line business owner,
who has built a website to promote an off-line business, chances are real good that
you probably have never received a single customer from your website.
However, if your website does not request your prospective customers to let you
know how they found out about your business, then chances are that people who
did find you through your website would never tell you that.
If more than one person answers the phone at your business, chances are just as
good that someone may have mentioned finding you on a website, but no one
conveyed that information to you.
In your business, you should have systems in place to track and record where new
customers have found your business. To do otherwise is like driving your car in the
fast lane during rush-hour traffic with a blindfold over your eyes.
Lesson 2 – If you are not asking your customers how they found your business, you
will never know what kind of advertising is producing profits for your business,
and which advertising is sucking the wind out of your business.
Problem #3 – “I spend a great deal of money on PPC listings (pay-per-click) to get
my business in front of search engine users, because after spending tens of
thousands of dollars on SEO, I could not rank in the search engines at all…”
What keywords were you trying to rank for in the search engines?
“Travel. I have a travel business based in Greensboro NC that caters to business
Have you ever noticed the caliber of companies who rank on page 1 in Google for
the keyword: travel?
Those are companies who spend millions of dollars per year to market their
businesses online and off-line. Do you have a marketing budget that will allow you
to effectively compete with Travelocity, Expedia or Priceline?
Besides that, where do the majority of your customers work and reside?
“Greensboro, of course.”
If that is the case, why would you spend your limited marketing budget to target
consumers who would never buy from you, because they are outside your local
“I never really thought about it in that way…”
Most of your competitors are making the same mistakes that you are. That is to
your advantage, because when you start to market your business in a more realistic
and cost-effective manner, then you will be able to compete with your competitors,
while spending far less money than your competitors are spending.
Lesson 3 - If you operate a local or regional business, do yourself a favor, and stop
trying to compete in the national marketplace.
Listed inside this article are three lessons that could potentially help your off-line
business to find new customers and to generate new sales, as a result of your online
Depending on the average ticket price of purchases in your store or service
business, how much could an extra 20, 50 or 100 new customers bring into your
business each month?
You do the math.
We're here to help you increase your customers and your profits.