Goodreads 201: Advanced Tips for Driving Book Discovery

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This presentation was given at Book Expo America on May 29, 2014. It covers many of the ways that authors and publishers can use Goodreads to drive discovery of their titles. Features covered include: giveaways, Ask the Author, groups, and more

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Goodreads 201: Advanced Tips for Driving Book Discovery

  1. 1. Advanced Tips to Drive Book Discovery
  2. 2. To Help Readers Find and Share Books They Love Our Mission
  3. 3. 13 million books discovered a month
  4. 4. 13 million books discovered a month 300 books are marked to-read

  5. 5. “I’ve tried every expensive thing there was - giving away gift cards, giving away iPads, the whole thing - but what I’ve found is that what people really want is just to hang out with me. That’s what they really value.” - Bella Andre NY Times bestselling author of The Sullivans series
  6. 6. Stephen King became my friend on Goodreads! This is the same man whose books I have been reading when I was a boy, and who was always there with a new novel every year as I grew up. … The sheer possibility that he might now know that I exist 
 is amazing and totally made my day.” " - Maciek (Goodreads member) “
  7. 7. Dan Brown Isabel Allende Khaled Hosseini Kristin Hannah Deepak Chopra Kresley ColeJesmyn Ward Susan Ee Daniel Goleman Sylvia Day Michael Cunningham B J Novak JoJo Moyes James McBride James Patterson Announcing Ask the Author
  8. 8. Dan Brown Isabel Allende Khaled Hosseini Kristin Hannah Deepak Chopra Kresley ColeJesmyn Ward Susan Ee Daniel Goleman Sylvia Day Michael Cunningham B J Novak JoJo Moyes James McBride James Patterson
  9. 9. Readers Love It!
  10. 10. Insider Details
  11. 11. Popular Questions
  12. 12. Asking Each Other Questions
  13. 13. Having Fun
  14. 14. Ask the Author Tips
  15. 15. Ask the Author Tips • Set expectations
  16. 16. Ask the Author Tips • Set expectations • Post interesting answers
  17. 17. Ask the Author Tips • Set expectations • Post interesting answers • Space out your answers
  18. 18. Ask the Author Tips • Set expectations • Post interesting answers • Space out your answers • Ask other authors questions!
  19. 19. Authors as Tastemakers
  20. 20. Authors as Influencers 11/21/13 12/11/13 12/31/13 1/20/14 2/9/14 3/1/14 3/21/14 4/10/14 4/30/14 300 0 50 100 150 200 250 BooksAdded
  21. 21. Authors as Influencers 11/21/13 12/11/13 12/31/13 1/20/14 2/9/14 3/1/14 3/21/14 4/10/14 4/30/14 300 0 50 100 150 200 250 BooksAdded ?
  22. 22. Authors as Influencers 11/21/13 12/11/13 12/31/13 1/20/14 2/9/14 3/1/14 3/21/14 4/10/14 4/30/14 300 0 50 100 150 200 250 BooksAdded ?
  23. 23. Authors Innovating Kailin Gow
  24. 24. Authors Innovating Brent Weeks
  25. 25. Publishers Innovating
  26. 26. Publishers Innovating What: Re-read of first two books in series to promote worldwide launch of book three Discussion: lead jointly by both publishers, author participation for one hour at the end of each book Ads: publishers shared their ad budgets to enable a larger buy Participants: over 1300 group members to date
  27. 27. Add Goodreads reviews to author site
  28. 28. Add Goodreads reviews to author site
  29. 29. Giveaways as Social Ads “When I first wrote SLAMMED, I had never heard of Goodreads before…The first thing I noticed was the potential for free advertising. I realized that any time a reader rated or commented on a book review, it showed up in their newsfeed, as well as their friends newsfeeds. What better way for word of mouth to spread than by actually having links to your books pop up in people's feeds....where they come to find books!” — Colleen Hoover, bestselling author of Slammed
  30. 30. Giveaways as Social Ads
  31. 31. Some Tips to Make Your Giveaway GREAT
  32. 32. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication
  33. 33. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication
  34. 34. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month
  35. 35. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month
  36. 36. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews
  37. 37. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews
  38. 38. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews • Do it again: run multiple giveaways for each title
  39. 39. Giveaways Best Practices 9/1/13 9/15/13 9/30/13 10/16/13 11/1/13 11/17/13 12/3/13 12/19/13 1/3/14 1/17/14 2/1/14 2/15/14 800 0 100 200 300 400 500 600 700 BooksAdded Giveaways promoted with ads Giveaways without ads
  40. 40. People who have added the book to their to-read shelves receive an email on the publication date.
  41. 41. Personal Selection Email.
 
 
 Distribution: Users who have rated an author’s book more than 3 stars. (Author must have more than 30,000 total ratings) " Open Rate: 25-40% Target an author’s fans with this direct email showcasing a new release. Include a personal message from the author
  42. 42.
  43. 43. Lost Lake is #5 on the New York Times Bestseller list! This has a ton to do with Goodreads I'm sure!! It was basically all we did!!” " Lisa Senz St Martin’s Publishing “
  44. 44. “ Michael J. Sullivan
  45. 45. “ Michael J. Sullivan From that humble beginning, my audience has exploded. “
  46. 46. Michael J. Sullivan 100,000+ Added to Shelves
  47. 47. Michael J. Sullivan 100,000+ Added to Shelves 50,000+ Ratings
  48. 48. Michael J. Sullivan 100,000+ Added to Shelves 50,000+ Ratings 4,000 Reviews
  49. 49. Michael J. Sullivan 100,000+ Added to Shelves 3 Goodreads Choice Awards Nominees (2010, 2012, 2013) 50,000+ Ratings 4,000 Reviews
  50. 50. I think another reason why I’ve been so successful is that I take advantage of everything that Goodreads offers.” " - Michael J. Sullivan “ “
  51. 51. Be a Reader First
  52. 52. Michael J Sullivan Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 8000 0 1000 2000 3000 4000 5000 6000 7000 booksshelved
  53. 53. Michael J Sullivan Jan-09 Jul-09 Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 8000 0 1000 2000 3000 4000 5000 6000 7000 booksshelved
  54. 54. Patrick Brown Director of Author Marketing pbrown@goodreads.com

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