Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Marketing Director, Demand Generation
Industry
Technology / Software / Internet
Website
www.bislr.com
About
• Scaled a portfolio of campaigns and programs to drive demand for an enterprise identity management company
• Delivered 20-30% month-over-month growth in marketing-qualified leads
• Modernized the marketing technology stack: Selected and implemented predictive lead scoring and revenue attribution solutions
• Managed nurture program for freemium accounts to drive active users and conversion to paid accounts
• Executed campaigns across email and paid social channels
• Recruited, hired and onboarded a stellar team of four direct reports
Tags
demand generation
marketing automation
lead generation
bislr
lead nurturing
welcome nurture
nurture strategy
social media
marketing
twitter
linkedin sponsored company updates
linkedin ads
social
google
best practice
email marketing
See more
Documents
(1)Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Marketing Director, Demand Generation
Industry
Technology / Software / Internet
Website
www.bislr.com
About
• Scaled a portfolio of campaigns and programs to drive demand for an enterprise identity management company
• Delivered 20-30% month-over-month growth in marketing-qualified leads
• Modernized the marketing technology stack: Selected and implemented predictive lead scoring and revenue attribution solutions
• Managed nurture program for freemium accounts to drive active users and conversion to paid accounts
• Executed campaigns across email and paid social channels
• Recruited, hired and onboarded a stellar team of four direct reports
Tags
demand generation
marketing automation
lead generation
bislr
lead nurturing
welcome nurture
nurture strategy
social media
marketing
twitter
linkedin sponsored company updates
linkedin ads
social
google
best practice
email marketing
See more