Quick Guide
Google Conversion Tracking
in Bislr:
Drag, Drop, Done!
Prepared by: Gonzalo Mannucci
Head of Demand Generation...
What we will cover
Google Setup Bislr Setup
Additional
considerations
Google Setup
1. Log into your Google Adwords Account and go to Tools and
Analysis in the green toolbar.
2. In the pull-dow...
Google Setup
1
2
1. Click the “+
Conversion” button to
define a new
conversion type.
2. Name your conversion
& pick a sour...
Google Setup
1
2
1. Pick a conversion
category. (for most
lead gen campaigns –
“lead”; if you are doing
an event registrat...
Google Setup
1
2
1. Select “I make changes
to the code.”
(Marketing is
empowered! No stop
with your web dev team
or web ma...
Bislr Setup
1. In Bislr, go to the Website
App.
2. In your website “tree” (list of
webpages and campaign
pages on the left...
Bislr Setup
1. When you are on the confirmation / conversion page, go to the “Apps”
menu on the right side bar. Select the...
Bislr Setup
1. Click the “pencil” icon in the top right corner of the Code Box. A
2. A box will open to the left with the ...
Additional considerations
1. What we demonstrated so far will give you end-to-end conversion
tracking, to monitor campaign...
Related Notes:
Campaign Tracking
Easily define and set up a campaign in Bislr’s
Campaign Tracker App.
Define parameters for any type of campaign.
Name your campaign.
Select the landing page.
Select how the conversion will oc...
Bislr generates a unique tracking
URL for use in your ad
placements.
Generate URLs with unique tracking code for
your camp...
See real time campaign stats
- Visits
- Conversions
- Total value of conversions
- Cost per conversion
Campaign URL shorte...
Thanks
gonzalo@bislr.com
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How to integrate Google Adwords with Autopilot (aka Bislr) Marketing Automation

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I authored this step by step guide for other demand generation marketers, who want to integrate their Google Adwords accounts with their marketing automation (in this example, Autopilot).

Published in: Marketing, Technology, Business
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How to integrate Google Adwords with Autopilot (aka Bislr) Marketing Automation

  1. 1. Quick Guide Google Conversion Tracking in Bislr: Drag, Drop, Done! Prepared by: Gonzalo Mannucci Head of Demand Generation Bislr Inc.
  2. 2. What we will cover Google Setup Bislr Setup Additional considerations
  3. 3. Google Setup 1. Log into your Google Adwords Account and go to Tools and Analysis in the green toolbar. 2. In the pull-down menu, select Conversions.
  4. 4. Google Setup 1 2 1. Click the “+ Conversion” button to define a new conversion type. 2. Name your conversion & pick a source type (will usually be “webpage” for lead gen)
  5. 5. Google Setup 1 2 1. Pick a conversion category. (for most lead gen campaigns – “lead”; if you are doing an event registration campaign or a product trial, this may also be “sign-up”) 2. Decide whether you want Google Site stats notification verbiage automatically added to your webpage. If your site’s privacy policy already includes this, you may not need to add this notification verbiage.
  6. 6. Google Setup 1 2 1. Select “I make changes to the code.” (Marketing is empowered! No stop with your web dev team or web master.) 2. Copy and paste the Google Tracking code which has been generated to track conversions. 3. Go to Bislr.
  7. 7. Bislr Setup 1. In Bislr, go to the Website App. 2. In your website “tree” (list of webpages and campaign pages on the left side bar), find the page that represents a converted lead. Example: for the a Talk to Sales / Contact form, this would be the “confirmation page” someone reaches when they successfully submit the form. For an eBook download, this would be the page after the form, from which they download the eBook. It’s always the page “past the gated form”. 1 2
  8. 8. Bislr Setup 1. When you are on the confirmation / conversion page, go to the “Apps” menu on the right side bar. Select the “Code Box” icon. 2. Drag and drop the code box. anywhere on your page. It will not affect the page appearance at all. But for easy use, drag it to a spot near the bottom of the page. 1 2
  9. 9. Bislr Setup 1. Click the “pencil” icon in the top right corner of the Code Box. A 2. A box will open to the left with the instructions “Paste Code”. Paste your Google Adwords Conversion tracking code here. 1 2
  10. 10. Additional considerations 1. What we demonstrated so far will give you end-to-end conversion tracking, to monitor campaign performance within your Google Adwords account. 2. We recommend you also use Campaign Tracker within Bislr. This will enable you to get “click” and “conversion” tracking within Bislr (for an additional / backup view into your performance). 3. Your team will be trained on Campaign Tracker (if you haven’t ben already). But to show you how, the following slides show how campaign tracker how it works. 4. Again, this is not as imperative for Google Adwords campaigns, since Google provides converstion tracking (but it will be for other types of campaingn – as Bislr will be your source for conversion tracking). It’s presented here for your consideration. So let’s take a look….
  11. 11. Related Notes: Campaign Tracking
  12. 12. Easily define and set up a campaign in Bislr’s Campaign Tracker App.
  13. 13. Define parameters for any type of campaign. Name your campaign. Select the landing page. Select how the conversion will occur. Optional: Set a value per conversion. Optional: Set a total budget Pick an ad channel.
  14. 14. Bislr generates a unique tracking URL for use in your ad placements. Generate URLs with unique tracking code for your campaign.
  15. 15. See real time campaign stats - Visits - Conversions - Total value of conversions - Cost per conversion Campaign URL shortened via Buffer.
  16. 16. Thanks gonzalo@bislr.com

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