Variable data printing services and you a story of success

1. Variable Data Printing Services and You: A Story of Success
Chances are if you have attended a direct marketing seminar or dealt with the marketing industry in
some way, you have heard about variable data printing (VPD) services. The fancy title simply
means printing companies will offer your business the
opportunity and flexibility to adapt your print marketing
materials when needed. This customization increases
effectiveness for you and your consumer. But what makes
variable data printing beneficial to your company? There
are a number of benefits to using variable data printing,
but we’re going to list the top four benefits that will help
your business reach higher levels of success than you ever
thought possible.
1. Faster Turnaround Times – Printing companies
can offer your business faster turnaround times
with variable data printing because of the digital
technology and print on demand services at the heart of the VPD service. With a faster
turnaround time, your advertising materials will be printed and in the mail quicker, making
them more relevant to your consumers because of the short time between creation of the
advertisement and delivery to the consumer.
2. Increased ROI (Return on Investment) – Because of the higher quality, faster turnaround
time and personalized content available with variable data printing, the return on investment
is much larger. When your business creates printed advertisements that are geared towards a
more individualized marketing strategy the chances of connecting to the consumer is greater
than ever, allowing for a higher conversion rate and success for the marketing campaign.
3. More Efficient Data Reporting – A skilled and professional printing company will be able
to use the variable data printing services to give your business better data reporting on your
advertising campaigns through personalized URLs (PURLs), distinctive codes/phone
numbers and other tracking options that enable your business to know more than ever how
effect your advertising campaigns are and what needs to be changed.
4. Market Testing Capabilities – Variable data printing allows your business the opportunity
to test marketing campaigns and other printed materials in a smaller market, inexpensively,
so that you can better adapt your marketing techniques for a more successful campaign. In
the old days, market testing was expensive and less reliable, but in the world of variable data
printing market testing is more effective and successful for the short term and long term
goals of your business.
Cerqa and You: A Story of Success
Cerqa offers a full line of printing services such as variable data printing so that your business can
flourish and succeed in the business world. With the use of Cerqa’s VPD services, your business can
created one-to-one marketing materials with personalized messages, choose varying offers and price
points, get personalized URLs (PURLs) as well as tailored images and artwork to make your
marketing and advertising plans more effective than ever. With the help of personalization, faster

2. turnaround time and a bigger return on investment let Cerqa help you to make your business a
success now and into the future.