BE HEARD  in A Digital World!! Getting Started  With The “10 Positioning Principles” To Creating More Visibility For Your ...
Who Am I… But that’s not all… Creator of  www.GoldenGirlMarketing.com   www.TheGoldenInsider.com   www.TheLittleBlackBooko...
Why This Training???
#1   <ul><li>To address common concerns, provide answers to the frequently asked questions, and bring clarity to the benef...
#2 <ul><li>To give small businesses (even if their not tech savvy) the knowledge they need to gain a competitive edge onli...
#3 <ul><li>To help you map out a step by step blueprint for getting started online that eliminates “the overwhelm” of why ...
Here’s What You’ll Learn In Today’s Training  How to get the word out about who you are and what you do in a BIG WAY!! Key...
So here are the  “ 10 Positioning Principles”   which are the foundation of  “The Social Chic Approach”: <ul><li>Passion I...
Passion  Is The Starting Point of All Success Positioning Principle #1
What Are Our Clients Passionate About??? <ul><li>Our clients are passionate about their products, services, and offerings ...
Momentum stems from  passion defined ; <ul><li>You must have complete clarity around your “why” for being online. </li></ul>
Be Patient!! <ul><li>Online marketing takes patience to create presence and those who are truly passionate about what they...
Positioning Principle #2 <ul><li>A Marketing Mindset Is Essential To Shifting The Consumers Engagement .  </li></ul>
Engagement = <ul><li>Changing the way you “think” about marketing is key in changing how your clients engage with you.  </...
There Are 3 Major Ways To Make Money… <ul><li>Increase the number of repurchase </li></ul><ul><li>Increase the frequency o...
Marketing Is A Must…Not An Option!!
<ul><li>increase your visibility </li></ul><ul><li>increase the number of people you market too </li></ul><ul><li>increase...
Positioning Principle #3 <ul><li>Marketing Authentically Is The Only Way To Market Anything.   </li></ul>
Authenticity  is KEY
Authentic marketing is an all about “YOU” opportunity to  connect  rather than  sell   to your prospects and clients.
People connect with people  not brands your goal is to humanize your logo and inject the culture of your company, and pers...
People Based…Profit Rich
Positioning Principle   #4   <ul><li>Your Brand Speaks Volumes Even When You’re Silent .   </li></ul>
Branding  is more than logos, trademarks and color matching
Brands are the accumulation of experiences with you at every level.
<ul><li>From websites to direct messages  every communication is a brand  experience so think of it as such and make it an...
Positioning Principle  # 5 <ul><li>Find Your Voice To Create A Bullhorn In An Overcrowded Marketplace.   </li></ul>
<ul><li>In order to be heard in a digital world you must rise above the online clutter.  </li></ul>
What Makes You Different??
Positioning Principle # 6   <ul><li>Become The Expert Instead of The Intern.   </li></ul>
<ul><li>Your  success  online is directly related to your position in the marketplace.  </li></ul>
Ask yourself where are you positioned within your industry?
Positioning Principle # 7 <ul><li>Meeting Needs Means More Than Making Sales.   </li></ul>
<ul><li>Focus on meeting the needs of your market rather than hustling your wares to increase conversions and generate a r...
Positioning Principle # 8 <ul><li>Create Influence Through Content .   </li></ul>
The  Missing  Piece…
K . L . T .
<ul><li>From articles to blog posts effortlessly build social  equity  and  credibility  by  POSITIONING   yourself, servi...
Positioning Principle #9   <ul><li>Focus On Seducing Prospects With Powerful Irresistible Offers .  </li></ul>
<ul><li>Craft  stunning irresistible offers  and outcomes that have prospects clamoring to be apart of your community </li...
Benefits  vs.  Features
<ul><li>What  results  do you help prospects achieve?? </li></ul>
Positioning Principle #10   <ul><li>Strategy Means More Than Tactics, Tools, and Techniques COMBINED. </li></ul>
Tactics  Strategy   Which One Comes First???
Bright Shiny Objective Syndrome
Copy-Cat Marketing
<ul><li>Create a  client attractive  signature visibility blueprint that makes sense for your type of business.  </li></ul>
It’s Time To Go Back To The Basics Baby!!!
<ul><li>Done With You   </li></ul><ul><li>&  </li></ul><ul><li>Done For You… </li></ul><ul><li>Let me tell you a little mo...
An Exclusive  VIP Mentoring Opportunity
Accelerate Your Business, Makeover Your Marketing, and Gain The Expert Advantage In 60 Days or Less … Guaranteed!!! <ul><l...
What’s In It For You?!?!? <ul><li>As a private client,  I’ll personally train and coach you step by step  on creating a co...
Why “Done For You”?? <ul><li>If you don’t have the time, in house capability or know how to market yourself, brand, or pro...
How Done For You Works?? <ul><li>instead of hiring multiple companies gain access to our entire team of industry experts w...
Here’s A Little of What We Can Do For You… <ul><li>Write copy for your website or blog </li></ul><ul><li>Create, distribut...
So What’s The Next Step?!?! <ul><li>Visit  www.GoldenGirlMarketing.com   </li></ul><ul><li>And Register For Your  </li></u...
Let’s Get Connected!! <ul><li>www.twitter.com/jessgoldengirl </li></ul><ul><li>www.ustream.tv/channel/GoldenGirlLIVE </li>...
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Be Heard In A Digital World Getting Started With The 10 Positioning Principles of Creating Visibility For Your Small Business with Golden Girl Marketing

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  • The Social Chic Approach is all about integration; integrating online strategies with offline strategies. If you want to uplevel the momentum in your business then you have…
  • That means defining your unique perspective; what is unique about who you are and what you say that makes people stand up and take notice.
  • You are not an intern in your industry so stop acting like it.
  • People searching for information want to learn from those positioned at the top
  • People don’t want to be sold to they want communication and client care. Focus on meeting the needs of your market rather than hustling your wares to increase conversions and generate a return on engagement.
  • In order to exponentially grow your brand ignite the know, like, and trust factor through engaging content.
  • Don’t focus on techniques people don’t buy techniques they buy results; so think about…
  • Tactics and tools without a clear plan of action means absolutely nothing.
  • Be Heard In A Digital World Getting Started With The 10 Positioning Principles of Creating Visibility For Your Small Business with Golden Girl Marketing

    1. 1. BE HEARD in A Digital World!! Getting Started With The “10 Positioning Principles” To Creating More Visibility For Your Small Business
    2. 2. Who Am I… But that’s not all… Creator of www.GoldenGirlMarketing.com www.TheGoldenInsider.com www.TheLittleBlackBookofSocialMedia.com
    3. 3. Why This Training???
    4. 4. #1 <ul><li>To address common concerns, provide answers to the frequently asked questions, and bring clarity to the benefits of online marketing for every business that wants to make an impact. </li></ul>
    5. 5. #2 <ul><li>To give small businesses (even if their not tech savvy) the knowledge they need to gain a competitive edge online even on a shoestring budget . </li></ul>
    6. 6. #3 <ul><li>To help you map out a step by step blueprint for getting started online that eliminates “the overwhelm” of why it matters, where to start, and how to develop a strategy that makes sense for your type of business. </li></ul>
    7. 7. Here’s What You’ll Learn In Today’s Training How to get the word out about who you are and what you do in a BIG WAY!! Key strategies for building your visibility and credibility online An Introduction to “The Social Chic Approach TM ”; my unique methodology for creating digital visibility The 10 Positioning Principles of Visibility and how to integrate them into your existing strategy How you can claim one of the exclusive spots in my private VIP Jumpstart Marketing Makeover Program (I only work with a limited number of people every six months so this is a big deal )
    8. 8. So here are the “ 10 Positioning Principles” which are the foundation of “The Social Chic Approach”: <ul><li>Passion Is The Starting Point Of Online Success. </li></ul><ul><li>A Marketing Mindset Is Essential To Shifting The Consumers Engagement. </li></ul><ul><li>Marketing Authentically Is The Only Way To Market Anything. </li></ul><ul><li>Your Brand Speaks Volumes Even When You’re Silent. </li></ul><ul><li>Find Your Voice To Create A Bullhorn In An Overcrowded Marketplace. </li></ul><ul><li>Become The Expert Instead of The Intern. </li></ul><ul><li>Meeting Needs Means More Than Making Sales. </li></ul><ul><li>Create Influence Through Content. </li></ul><ul><li>Focus On Seducing Prospects With Powerful Irresistible Offers. </li></ul><ul><li>Strategy Means More Than Tactics, Tools, and Techniques COMBINED. </li></ul>
    9. 9. Passion Is The Starting Point of All Success Positioning Principle #1
    10. 10. What Are Our Clients Passionate About??? <ul><li>Our clients are passionate about their products, services, and offerings and want the world to know it. </li></ul>
    11. 11. Momentum stems from passion defined ; <ul><li>You must have complete clarity around your “why” for being online. </li></ul>
    12. 12. Be Patient!! <ul><li>Online marketing takes patience to create presence and those who are truly passionate about what they do will outlast fads. </li></ul>
    13. 13. Positioning Principle #2 <ul><li>A Marketing Mindset Is Essential To Shifting The Consumers Engagement . </li></ul>
    14. 14. Engagement = <ul><li>Changing the way you “think” about marketing is key in changing how your clients engage with you. </li></ul>
    15. 15. There Are 3 Major Ways To Make Money… <ul><li>Increase the number of repurchase </li></ul><ul><li>Increase the frequency of purchase </li></ul><ul><li>Increase the number of people who purchase </li></ul>
    16. 16. Marketing Is A Must…Not An Option!!
    17. 17. <ul><li>increase your visibility </li></ul><ul><li>increase the number of people you market too </li></ul><ul><li>increase the level of consumed content through leverage. </li></ul>If you want to uplevel the momentum in your business
    18. 18. Positioning Principle #3 <ul><li>Marketing Authentically Is The Only Way To Market Anything. </li></ul>
    19. 19. Authenticity is KEY
    20. 20. Authentic marketing is an all about “YOU” opportunity to connect rather than sell to your prospects and clients.
    21. 21. People connect with people not brands your goal is to humanize your logo and inject the culture of your company, and personal persona when possible.
    22. 22. People Based…Profit Rich
    23. 23. Positioning Principle #4 <ul><li>Your Brand Speaks Volumes Even When You’re Silent . </li></ul>
    24. 24. Branding is more than logos, trademarks and color matching
    25. 25. Brands are the accumulation of experiences with you at every level.
    26. 26. <ul><li>From websites to direct messages every communication is a brand experience so think of it as such and make it an experience to engage with you. </li></ul>
    27. 27. Positioning Principle # 5 <ul><li>Find Your Voice To Create A Bullhorn In An Overcrowded Marketplace. </li></ul>
    28. 28. <ul><li>In order to be heard in a digital world you must rise above the online clutter. </li></ul>
    29. 29. What Makes You Different??
    30. 30. Positioning Principle # 6 <ul><li>Become The Expert Instead of The Intern. </li></ul>
    31. 31. <ul><li>Your success online is directly related to your position in the marketplace. </li></ul>
    32. 32. Ask yourself where are you positioned within your industry?
    33. 33. Positioning Principle # 7 <ul><li>Meeting Needs Means More Than Making Sales. </li></ul>
    34. 34. <ul><li>Focus on meeting the needs of your market rather than hustling your wares to increase conversions and generate a return on engagement. </li></ul>
    35. 35. Positioning Principle # 8 <ul><li>Create Influence Through Content . </li></ul>
    36. 36. The Missing Piece…
    37. 37. K . L . T .
    38. 38. <ul><li>From articles to blog posts effortlessly build social equity and credibility by POSITIONING yourself, services, and products as a SOLUTION. </li></ul>
    39. 39. Positioning Principle #9 <ul><li>Focus On Seducing Prospects With Powerful Irresistible Offers . </li></ul>
    40. 40. <ul><li>Craft stunning irresistible offers and outcomes that have prospects clamoring to be apart of your community </li></ul>
    41. 41. Benefits vs. Features
    42. 42. <ul><li>What results do you help prospects achieve?? </li></ul>
    43. 43. Positioning Principle #10 <ul><li>Strategy Means More Than Tactics, Tools, and Techniques COMBINED. </li></ul>
    44. 44. Tactics Strategy Which One Comes First???
    45. 45. Bright Shiny Objective Syndrome
    46. 46. Copy-Cat Marketing
    47. 47. <ul><li>Create a client attractive signature visibility blueprint that makes sense for your type of business. </li></ul>
    48. 48. It’s Time To Go Back To The Basics Baby!!!
    49. 49. <ul><li>Done With You </li></ul><ul><li>& </li></ul><ul><li>Done For You… </li></ul><ul><li>Let me tell you a little more… </li></ul>
    50. 50. An Exclusive VIP Mentoring Opportunity
    51. 51. Accelerate Your Business, Makeover Your Marketing, and Gain The Expert Advantage In 60 Days or Less … Guaranteed!!! <ul><li>Introducing My Brand New, Totally Revamped, Absolutely Exclusive… </li></ul><ul><li>VIP GOLD JumpStart Your Business Program </li></ul>
    52. 52. What’s In It For You?!?!? <ul><li>As a private client,  I’ll personally train and coach you step by step on creating a completely leveragable business model that introduces more income in less time…build a targeted list online and offline…position your presence so you get paid like an expert…and transform your potential into profits and a lot more!!! </li></ul>
    53. 53. Why “Done For You”?? <ul><li>If you don’t have the time, in house capability or know how to market yourself, brand, or product online we can do it for you. Get our entire team at your fingertips… </li></ul>
    54. 54. How Done For You Works?? <ul><li>instead of hiring multiple companies gain access to our entire team of industry experts who are ready to simplify your tasks to give you more time to focus on what really matters. Each plan is unique to your needs and company’s objective. </li></ul>
    55. 55. Here’s A Little of What We Can Do For You… <ul><li>Write copy for your website or blog </li></ul><ul><li>Create, distribute, and syndicate articles </li></ul><ul><li>Design your blog or website </li></ul><ul><li>Help you mastermind a killer brand </li></ul><ul><li>Bring your brand to life with graphics and design </li></ul><ul><li>Manage and Maintain your social media presence (including twitter, facebook, and youtube) </li></ul><ul><li>Build and create your profiles </li></ul><ul><li>Design a squeeze page </li></ul><ul><li>Target, Build, and Maintain your email marketing efforts </li></ul><ul><li>And so much more…trust me </li></ul>
    56. 56. So What’s The Next Step?!?! <ul><li>Visit www.GoldenGirlMarketing.com </li></ul><ul><li>And Register For Your </li></ul><ul><li>F.R.E.E. Breakthrough Strategy Session </li></ul><ul><li>Or Give Us A Call Of Course… </li></ul><ul><li>1-800-634-6316 </li></ul>
    57. 57. Let’s Get Connected!! <ul><li>www.twitter.com/jessgoldengirl </li></ul><ul><li>www.ustream.tv/channel/GoldenGirlLIVE </li></ul><ul><li>www.Facebook.com/JessicaTheGoldenGirl </li></ul><ul><li>www.LinkedIn.com/JessicaLawrence </li></ul>

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