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Global Email Operations
 

Global Email Operations

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Centrally Executing Global ...

Centrally Executing Global
Email Campaigns
Global brands are frustrated with Marketing Automation systems’
inability to efficiently execute multilingual email campaigns. Without
streamlining HTML, landing pages and A/B testing onto one platform
that supports content APIs, marketing still requires international
teams to manage multilingual campaigns. By centralizing campaign
development and execution and inbound lead nurturing programs, these
functions can now be performed more efficiently with a shorter time to
market.

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    Global Email Operations Global Email Operations Document Transcript

    • Solution BriefGlobal EmailOperationsDeploy worldwide emailcampaigns seamlessly, allvia one centralized processSolution Highlights⊲ Reduce campaign localization costs25 to 40 percent while decreasingcycle time 30 to 50 percent⊲ Five- to seven-day turnaround onmost global email campaigns⊲ Leverage Lionbridge’s cloud-basedTranslation proxy for landing pageand email localization⊲ Work with a dedicated Global Emailteams for regular status updates,guaranteeing QA⊲ Connect with Lionbridge’s industryleading Global Email team andnetwork of 100,000 professionaltranslators, freelancers andcrowdsourced bilingual contractorsCentrally Executing GlobalEmail CampaignsGlobal brands are frustrated with Marketing Automation systems’inability to efficiently execute multilingual email campaigns. Withoutstreamlining HTML, landing pages and A/B testing onto one platformthat supports content APIs, marketing still requires internationalteams to manage multilingual campaigns. By centralizing campaigndevelopment and execution and inbound lead nurturing programs, thesefunctions can now be performed more efficiently with a shorter time tomarket.Why Is Global Email ExecutionSo Challenging?Ideally, a marketing department could create all campaign componentsin the team’s native language and simply push a button to execute.Collateral is instantly translated, tested and ready to launch.In reality, most Marketing Automation platforms don’t offer machine-to-machine content sharing. Manual steps are required, complicating theprocess if third parties need to access systems or HTML.© 2012 Lionbridge > Global Marketing Solutions > Translation Proxy globalmarketingops.com© 2013 Lionbridge > Global Marketing Solutions > Global Email Operations
    • FollowLionbridgeSolution BriefProven SuccessGlobal Email Operationsis a solution under ourGlobal Campaign Opssuite of services. Byworking collaborativelywith in-house marketingteams and third-party agencies, we’vesuccessfully launchedmore than 2,000,000global email campaigns.GET STARTEDExecute your globalemail campaignsacross all borders.Contact Us Today >>© 2013 Lionbridge > Global Marketing Solutions > Global Email Operations globalmarketingops.comFollowLionbridgeGlobal Email Operations:A Systematic ApproachTo consolidate global email processes, we’ve designed a simplified process:Email (Text & HTML)1. Simple web interface file uploads text and HTML emails2. Notification of completed files for review with threaded conversations3. Download completed filesLanding PagesLeverage Translation Proxy for translation, review and publishing of multilinguallanding pages. Translation Proxy is a cloud-based technology that simplifieswebsite translation, reduces cost and speeds up deployment.⊲ No need to have translated content in the publishing system⊲ No coding changes required⊲ Integrates with all web publishing platforms⊲ With no hardware or software to install, limited IT involvement is required⊲ No need to change any forms, integration, tags, etc.International Experts DeliverYour Message Across All BordersOur localization and production abilities allow us to easily take briefs, inboundlead nurturing programs and branding guidelines and transform them intoglobal email campaigns. The Global Email team is versed on a variety ofmarketing platforms and will perform design, development and QA on allcontent, localization and deployment – from targeting and validation to contentsubmission and deployment scheduling.These processes optimize cycle time by reducing digital handshakes andreflow from incomplete or inconsistent deliveries. By leveraging our localizationexpertise, we’re able to connect you with each target market.