Centrally Executing Global Email Campaigns Global brands are frustrated with Marketing Automation systems’ inability to efficiently execute multilingual email campaigns. Without streamlining HTML, landing pages and A/B testing onto one platform that supports content APIs, marketing still requires international teams to manage multilingual campaigns. By centralizing campaign development and execution and inbound lead nurturing programs, these functions can now be performed more efficiently with a shorter time to market.

1. Solution Brief
Global Email
Operations
Deploy worldwide email
campaigns seamlessly, all
via one centralized process
Solution Highlights
⊲ Reduce campaign localization costs
25 to 40 percent while decreasing
cycle time 30 to 50 percent
⊲ Five- to seven-day turnaround on
most global email campaigns
⊲ Leverage Lionbridge’s cloud-based
Translation proxy for landing page
and email localization
⊲ Work with a dedicated Global Email
teams for regular status updates,
guaranteeing QA
⊲ Connect with Lionbridge’s industry
leading Global Email team and
network of 100,000 professional
translators, freelancers and
crowdsourced bilingual contractors
Centrally Executing Global
Email Campaigns
Global brands are frustrated with Marketing Automation systems’
inability to efficiently execute multilingual email campaigns. Without
streamlining HTML, landing pages and A/B testing onto one platform
that supports content APIs, marketing still requires international
teams to manage multilingual campaigns. By centralizing campaign
development and execution and inbound lead nurturing programs, these
functions can now be performed more efficiently with a shorter time to
market.
Why Is Global Email Execution
So Challenging?
Ideally, a marketing department could create all campaign components
in the team’s native language and simply push a button to execute.
Collateral is instantly translated, tested and ready to launch.
In reality, most Marketing Automation platforms don’t offer machine-to-
machine content sharing. Manual steps are required, complicating the
process if third parties need to access systems or HTML.
© 2012 Lionbridge > Global Marketing Solutions > Translation Proxy globalmarketingops.com© 2013 Lionbridge > Global Marketing Solutions > Global Email Operations

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Lionbridge
Solution Brief
Proven Success
Global Email Operations
is a solution under our
Global Campaign Ops
suite of services. By
working collaboratively
with in-house marketing
teams and third-
party agencies, we’ve
successfully launched
more than 2,000,000
global email campaigns.
GET STARTED
Execute your global
email campaigns
across all borders.
Contact Us Today >>
© 2013 Lionbridge > Global Marketing Solutions > Global Email Operations globalmarketingops.com
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Global Email Operations:
A Systematic Approach
To consolidate global email processes, we’ve designed a simplified process:
Email (Text & HTML)
1. Simple web interface file uploads text and HTML emails
2. Notification of completed files for review with threaded conversations
3. Download completed files
Landing Pages
Leverage Translation Proxy for translation, review and publishing of multilingual
landing pages. Translation Proxy is a cloud-based technology that simplifies
website translation, reduces cost and speeds up deployment.
⊲ No need to have translated content in the publishing system
⊲ No coding changes required
⊲ Integrates with all web publishing platforms
⊲ With no hardware or software to install, limited IT involvement is required
⊲ No need to change any forms, integration, tags, etc.
International Experts Deliver
Your Message Across All Borders
Our localization and production abilities allow us to easily take briefs, inbound
lead nurturing programs and branding guidelines and transform them into
global email campaigns. The Global Email team is versed on a variety of
marketing platforms and will perform design, development and QA on all
content, localization and deployment – from targeting and validation to content
submission and deployment scheduling.
These processes optimize cycle time by reducing digital handshakes and
reflow from incomplete or inconsistent deliveries. By leveraging our localization
expertise, we’re able to connect you with each target market.