The advent of the Internet, a worldwide network has made the customers more techno-savvy and the market scenario more competitive for the business houses. To stay ahead in the competition, expansion was the most imperative solution- leading to globalization.

1. Product Engineering Services: Customizing products for diverse industries
The advent of the Internet, a worldwide network has made the customers more techno-savvy and the
market scenario more competitive for the business houses. To stay ahead in the competition, expansion
was the most imperative solution- leading to globalization. However, customisation of products to bridge
the gap between end-user and the existing product is a continuous procedure. Organizations then need to
have a strong product engineering teams that can undertake product customization across diverse
industries.
Product Engineering services are involved in the manufacturing processes of items to ensure a good
market for the products. These services mostly deal with activities related to features such as usage,
reliability, performance ability and price of product. The services also deals with design & development,
transition & manufacturing of the product, while working on cost reduction, thus ensuring that the
product delivered has the best of the features per customer expectation.
The software market has become aggressively competitive with the introduction of new technologies and
increase in the pace of software development. Product engineering services has revolutionized the way
software support management and delivery. Software development companies are now aimed towards
providing utility-based software either as Software as a service (SaaS), or web based technologies or a
combination of both. With industry leaders now working on with their own global product development
system, the software companies collaborating with them can increase their global reach.
Major software service providers’ offer product-engineering services for all stages of software product
development lifecycle. The product engineering team work on product research, design and architecture
for product conceptualization and design. By extracting and localizing strings, enabling run-time
language switching, rebuilding resource files, updating user interfaces, screen shots and fonts the service
teams work to ensure product localization. The other core focus area of the product engineering teams is
product customization & implementation which involves integration and customizing products to meet
the end user's requirements, installation of the product at an end user's site and conduct end user
training.
Besides, product migration, porting, extending product design and scope for cross-platform integration
and as well as for web and smart devices are also areas, which demands core attention of the teams. These
product engineering services are also makes up as effective business intelligence tool as these help the
organizations to gather information across various platforms, access and analyze for critical business
decisions making process.

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