Best Practices for Building a Community in SharePoint


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Mark Miller, founder and editor of, built a community in less than 2 years that receives over 50,000 page views per week and has 13,600 email newsletter subscribers. He shares best practices for how others can build their own communities around Microsoft SharePoint.

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  • Mark Miller is founder and editor of He is an internationally recognized proponent for the expansion of End User education for the SharePoint platform. Mark has been an independent technical trainer since 1996 for companies such as Hewlett Packard, SGI, Autodesk, Credit Suisse and Charles Scwab.Mark built and delivered the XML curriculum at New School University in New York City.In 2002 as an author for Wiley Publications, what published what many consider to be the industry standard for VoiceXML usage: VoiceXML – 10 Projects to Voice Enable Your Web Site. He has also been published by Sys-Con Publications, publishers of the XML Journal, for his work in creating dynamically generated courseware through the use of XML and XSLT.
  • He lives in New York City with his wife, two children, one dog, one gerbil, one turtle and eight goldfish.
  • is one of the largest web sites in the world for SharePoint. There are over 1600 articles, written by 70 community oriented authors. In addition to the web site, EUSP also runs the SharePoint Community Calendar, SharePoint Community Web Part Wiki and Stump the Panel, a SharePoint Q&A Community resource.
  • Mark is the SharePoint Community Evangelist for Global 360, where he talks about the disparity between real world solutions utilizing Business Process Management and the current level of the Power User Community in SharePoint. As an evangelist, his mission is to educate the business users of SharePoint, showing them how to best utilize the platform to solve recurring business problems through the use of business analytics and automated processes.
  • I am scheduled to speak at these events, in addition to being part of an Share APAC Tour with Joel Oleson, Michael Noel, Dux Raymond Sy, Paul Swider and Eric Harlan.
  • What’s on tap for the next hour?
  • Along with the presentation, we’re going to discuss some of the best practices you can use when developing real world communities, and acknowledgesome of the worst practices we’ve seen “in the wild”.
  • That’s what we’re going to cover. If you came here to geek out on code or learn how to deploy solutions to the server or talk any kind of geek, you’re in the wrong room! This is a non-technical session, so my feelings won’t be hurt if you get up and leave now.
  • Best Practices for Building a Community in SharePoint

    1. 1. Real World SharePoint:Build a SharePoint Community<br />Mark Miller<br />Founder and<br />Chief Community Officer and SharePoint EvangelistGlobal 360<br />
    2. 2. Introduction<br />
    3. 3. Mark Miller, Founder and<br />
    4. 4. New York City<br />
    5. 5.<br />Community of SharePoint Authors<br />1,600 articles<br />12,000 comments<br />50,000 page views a week<br />13,500 newsletter subscribers<br />
    6. 6. Global 360 Chief Community Officer and SharePoint Evangelist<br />
    7. 7. Mark MillerCurrent Speaking Engagements<br /><ul><li>SharePoint Saturday – Denver, Baltimore
    8. 8. Best Practices Conference, Washington, DC
    9. 9. The Partner Conference, Dubai
    10. 10. SharePoint Techies User Group, Pakistan
    11. 11. The Experts Conference, Dusseldorf
    12. 12. SPTechCon, Boston
    13. 13. The SharePoint Conference, Australia
    14. 14. The SharePoint Conference, New Zealand</li></li></ul><li>Agenda<br />
    15. 15. What is Community?<br />
    16. 16. The Building Blocks of Community<br />
    17. 17. The Best (and Worst) Practicesfor Community Building<br />
    18. 18. Q&A<br />
    19. 19. What is Community?<br />
    20. 20. Definition<br />“…. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists”<br />--<br />
    21. 21. “…. group sharing common characteristics or interests”<br />--<br />
    22. 22. “…. perceived or perceiving itself as distinct”<br />--<br />
    23. 23.
    24. 24. Why do people join communities?<br />By Orion Miller, Age 7<br />
    25. 25. “If you don’t know something, somebody else might.”<br />-- Orion Miller<br />
    26. 26. “With one person, it’s hard to do a lot of things at once.”<br />-- Orion Miller<br />
    27. 27. “The bigger the group, the better.”<br />-- Orion Miller<br />
    28. 28. Why do people join communities?<br />By Mark Miller, Age <unknown><br />
    29. 29. Initial interest (Lurker)<br />Looking for an idea.<br />
    30. 30. Initial Participation (Minor Participant)<br />Identifying with a specific idea so strongly, it breaks down the barrier to initial participation (the penny barrier).<br />
    31. 31. Continued Participation (Evangelist)<br />Recognition for their ideas and contributions.<br />
    32. 32. Types of Communities<br />External Internal <br />
    33. 33. External<br />User Groups<br />SharePoint Saturdays<br />Web Sites<br />Twitter<br />Forums<br />
    34. 34. Internal<br />User Groups<br />Support Groups<br />Power Users<br />Brown Bag<br />
    35. 35. Q&A<br />
    36. 36. Building Blocks of a CommunityFinding and Nurturing Followers<br />
    37. 37. Get Started: Participate<br />“Community is built through participation and contribution.”<br />-- Mark Miller<br />
    38. 38. Participate<br />Leave comments in existing communities<br />
    39. 39. Participate<br />Ask and answer questions in existing forums<br />
    40. 40. Participate<br />Join events as a speaker<br />SharePoint Saturdays<br /> Local User Group<br />
    41. 41. Get Started: Your First Followers<br />
    42. 42. External Forums<br />Dessie Lunsford<br />Chris Quick<br />
    43. 43. Discussion Forum<br />Laura Rogers<br />Eric Alexander<br />
    44. 44. Comments<br />Pat Iovanella - Ruven Gotz<br />Richard Harbridge<br />John Ferringer<br />Kerri Abraham<br />James Love<br />Jason MacKenzie<br />Peter Allen<br />Michael Greene<br />Jay Simcox<br />Alexander Bautz<br />Jim Bob Howard<br />Sara Haase <br />
    45. 45. Types of Followers<br />99% <br /> .9% <br /> .1%<br />
    46. 46. Lurkers<br />99% <br />of your community<br />
    47. 47. Minor Participants<br />.9% <br />of your community<br />
    48. 48. Evangelists<br />.1% <br />of your community<br />
    49. 49. Building Blocks of a CommunityCommunity Structure<br />
    50. 50. Vehicles for Participation<br />
    51. 51. Get Started: Blog<br /><br />Joel Oleson<br />
    52. 52. Get Started: Wiki<br /><br />Jeremy Thake<br />
    53. 53. Get Started: Forum<br /><br />Alex Angus (moderator)<br />Nick Swan (instigator)<br />Sam Dolan (branding)<br />
    54. 54. How long will it take?<br />“If you have to ask, you can’t afford it.”<br />-- Anonymous<br />
    55. 55. Worst PracticesWhen Building Community<br />
    56. 56. Worst Practice<br />Build it and they will come<br />
    57. 57. Provide new content…<br />Worst Practice<br />once a week<br />
    58. 58. Worst Practice<br />Worry about ownership of content<br />
    59. 59. Best PracticesWhen Building Community<br />
    60. 60. Best Practice<br />Start with a party of one, and act as a content filter.<br />
    61. 61. Best Practice <br />Provide fresh content… every, single day.<br />
    62. 62. Best Practice<br />Consistently acknowledge participants, even for the smallest contribution.<br />
    63. 63. Best Practice<br />Listen to the participants. Conversation will dictate when it’s time to expand the vision.<br />
    64. 64. Conclusion<br />“I will never be Joel Oleson”<br />-- Mark Miller<br />
    65. 65. Mark Miller<br />Founder and<br />Chief Community Officer and SharePoint EvangelistGlobal 360<br />“Thank you for coming.”<br />