This slideshow describes how Brandmark for Retail can cut production cycle times for variable product-and-price promotion across multiple zones.

1. Brandmark
Retail Promotions Execution

2. Integration of promotion and planning systems with
content workflow and execution
● Our proposition
● Brandmark promotions
● Brandmark promotion
execution platform
enables retail merchants to
increase their levels of…
execution platform eliminates
manual, offline, and
duplicated media
production workflows for
● Consumer engagement
● Direct mailers
with optimized product and
promotion mixes across
multiple trade zones
● Coverage of mobile, social
and location-based channels
● Profitability through spot-
market media buys and lastminute vendor discounts
● Free standing inserts (FSIs)
● In-store circulars
● Automating the output of 26
content types from a single
Adobe InDesign master:
● Web pages and banner ads
● Interactive circulars
(HTML5 and
ePub3)
● Mobile apps
(iOS, Android, Windows8)
© 2013 Mediawide LLC
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3. Omnichannel Promotions and Engagement
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4. Profit drivers
● Cycle times
● Time to market
● Time to synchronize
multichannel resources
● Time to customerize
● Optimized product and
promotion mixes
● Multiple trade zones
● Store-level specials
● Exploit last-minute
opportunities
● Vendor discounts
● Media buying
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5. New engagement channels
● Brandmark Retail Promotion
Execution automates the
production of mobile,
social, and location-based
engagement packages
● Digital circulars, mobile
coupons, loyalty apps
● Single Adobe InDesign
master contains
● Responsive design layout
engine
● One layer for each version
● Dynamic ad and artwork
resizing
● Batch updates of changes
across all versions
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6. Brandmark Retail Promotion Execution
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7. Brandmark unlocks 5-day dividend
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8. Brandmark Retail
● Promotion Channels
● Flyer, Direct Mail, POS,
● Fast Execution
● Quick turnaround without
Web, Signage
● Multiple Versions
● Geography or other local
requirements
● Product, Price, Promotion,
Size, Placement changes
●
●
●
●
sacrificing quality
Multiple Promotion Channels
Weekly Ads for Print
Flash Flip Catalogs for web
Interactive and multi-media on
mobile devices
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9. Platform Details

10. Retail Promotion Execution
Benefits
● Central management
● Greater accuracy and brand governance
● Quick turn around
● Automation, streamlined processes
● Single source of copy and assets
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11. Project Creation and Traffic Management
New Project, M anager and Deadlines
● Create projects, set deadlines and manage pages
● Track project tasks and milestones
● Assign tasks to roles, user groups or specific users
● Track project task progress based on deadlines
© 2013 Mediawide LLC
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12. Project Creation and Traffic Management
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13. Project Creation and Traffic Management
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14. Event Data to Page Building Automation
Event Data
● SAS, SAP, IBM, Oracle or custom systems for planning
● Export event data for the weekly promotions
● SKUs, Page and Block Assignment, Promotion data
Integration with Copy Database and DAM
● Brandmark fetches marketing copy for SKU items
● Latest product images are imported from DAM
Automated Page Production
● Ad Spots with promotion and zonal data
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15. Event Data to Page Building Automation
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16. Page Building
Page Planner
● Flexible grids
● Custom Cell Sizes
● Templates for Broadsheet / POP / Wraps
● Automated / manual product placement from event data
Page Edits
● Interactive WYSIWYG editing of Ad Spots
● Image Scaling and Cropping
● Preset libraries of price methods, marketing messages
● Moving Ad Spots
© 2013 Mediawide LLC
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17. Page Building
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18. Page Building – Before and After Edit
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19. Online Proofing and Approvals
Online proofing and approvals for
● Category Managers
● Marketing
● Financials
● Translators
Dual Proofing to compare versions
● Compare versions across zones
● Compare versions across proofing stages
● Annotation Support
● Annotations visible in Ad Builder and InDesign
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20. Online Proofing and Approvals
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21. Our Clients
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22. Thank You
For more information, please visit these websites:
www.mediawide.com
www.contentexecution.com