The Brandmark Solution we will be demonstrating today entails three separate elements…The Content Execution EngineThe Content Workflow EngineThe UX Designer
Content Execution Engine™: Is a software development kit (SDK) with a robust set of content services, such as digital asset management, InDesign Components along with a libraries of plugins.
Content Workflow Engine™: Is a set of rapidly configurable services for managing the production, approval, ordering and publishing of Adobe InDesign Ads and Digital Web Ads.
UX Designer: A set of presentation services for the rapid design and customization of user interfaces and marketing content portals.
All of these elements come together to create a single simple elegant solution,
Or you can separate them and use them individually along with your own elements – such as the SAP order entry system, and the ATEX production components.
With Mediawide and the Brandmark solution, together we can build a better user experience by utilizing your current Self Service Portal, along with Brandmarks HTML5 or Flex AdBuilding Tools, which gives your clients more control on the design elements of their Advertisements, Therefore you end up with happy clients as they get want they want, and will come back for more.
The internal benefits include quick and easy creation of templates, these are created using InDesign, which your production department already has wide knowledge of. Because you are moving the production from ad hoc job creation to templates, the production departments role changes and therefore decreases. And ultimately your clients are creating their own jobs based on templates you have designed. The whole self service system is integrated with your existing SAP Order Entry System and the ATEX Production system, so everything is tracked and traceable.You can even reduce your costs even more by letting your own sales staff use the on-line tool internally.
Using the Content Execution Engine, which is our Flex AdBuilder
Just wanted to show you the standard time to market chart.Within 6-8 weeks we can get you operational! This includes the installation, branding, workflow configuration, training, everything.The only caveat to this is the integration. But with what we have already investigated with SAP from our German partners and ATEX, this can be managed within this time frame.
Lastly I would like to thank you for the time you have set aside for us to demonstrate the Brandmark system, and we hope to speak to you again very soon.
Mediawide newspaper presentation
Mediawide BrandmarkPresentationFor Newspaper Self Service