Google Advertising Landscape

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An overview of business tools available for marketers through Google. The list is extensive and constantly growing, though some fail to realize the true breadth of their offering.

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Google Advertising Landscape

  1. 1. ROYAL LEPAGE ATLANTIC COSSETTE MEDIA GOOGLE: CHANGING ADVERTISING 1
  2. 2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
  3. 3. COSSETTE JUNE 22 2009 MEDIA GOOGLE FACTS > 97% of the search engine's revenue from advertising programs > Google’s total advertising $21.9 Billion > Buys one company a month > Owns YouTube, DoubleClick and AdMob 3
  4. 4. COSSETTE MEDIA
  5. 5. COSSETTE MEDIA MOBILE ADVERTISING
  6. 6. COSSETTE MEDIA RICH MEDIA ADS
  7. 7. COSSETTE MEDIA IN GAME ADVERTISING
  8. 8. COSSETTE MEDIA SOCIAL MEDIA CHANNELS
  9. 9. COSSETTE MEDIA 9
  10. 10. COSSETTE MEDIA 10
  11. 11. COSSETTE MEDIA 11
  12. 12. COSSETTE MEDIA 12
  13. 13. COSSETTE MEDIA Visitors Input Dropout Customers Success 13
  14. 14. COSSETTE MEDIA 14
  15. 15. COSSETTE MEDIA 15
  16. 16. COSSETTE MEDIA 16
  17. 17. COSSETTE MEDIA 17
  18. 18. COSSETTE MEDIA 18
  19. 19. COSSETTE MEDIA Menus, Coupons 19
  20. 20. COSSETTE MEDIA 20
  21. 21. COSSETTE MEDIA INSIGHTS 21
  22. 22. COSSETTE MEDIA PROMOTED VIDEO KEYWORDS, PEMIUM CHANNELS, PROMOTED VIDEO 22
  23. 23. COSSETTE MEDIA 23
  24. 24. COSSETTE MEDIA 182 Course 235 Resource Documents Certification Prep YOU ARE GETTING ACCESS SOON. MAKE SURE YOUTAKE A LOOK FOR THINGS THAT ARE RELEVANT TO YOUR JOB 24

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