Google Advertising Landscape
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Google Advertising Landscape

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An overview of business tools available for marketers through Google. The list is extensive and constantly growing, though some fail to realize the true breadth of their offering.

An overview of business tools available for marketers through Google. The list is extensive and constantly growing, though some fail to realize the true breadth of their offering.

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Google Advertising Landscape Presentation Transcript

  • 1. ROYAL LEPAGE ATLANTIC COSSETTE MEDIA GOOGLE: CHANGING ADVERTISING 1
  • 2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
  • 3. COSSETTE JUNE 22 2009 MEDIA GOOGLE FACTS > 97% of the search engine's revenue from advertising programs > Google’s total advertising $21.9 Billion > Buys one company a month > Owns YouTube, DoubleClick and AdMob 3
  • 4. COSSETTE MEDIA
  • 5. COSSETTE MEDIA MOBILE ADVERTISING
  • 6. COSSETTE MEDIA RICH MEDIA ADS
  • 7. COSSETTE MEDIA IN GAME ADVERTISING
  • 8. COSSETTE MEDIA SOCIAL MEDIA CHANNELS
  • 9. COSSETTE MEDIA 9
  • 10. COSSETTE MEDIA 10
  • 11. COSSETTE MEDIA 11
  • 12. COSSETTE MEDIA 12
  • 13. COSSETTE MEDIA Visitors Input Dropout Customers Success 13
  • 14. COSSETTE MEDIA 14
  • 15. COSSETTE MEDIA 15
  • 16. COSSETTE MEDIA 16
  • 17. COSSETTE MEDIA 17
  • 18. COSSETTE MEDIA 18
  • 19. COSSETTE MEDIA Menus, Coupons 19
  • 20. COSSETTE MEDIA 20
  • 21. COSSETTE MEDIA INSIGHTS 21
  • 22. COSSETTE MEDIA PROMOTED VIDEO KEYWORDS, PEMIUM CHANNELS, PROMOTED VIDEO 22
  • 23. COSSETTE MEDIA 23
  • 24. COSSETTE MEDIA 182 Course 235 Resource Documents Certification Prep YOU ARE GETTING ACCESS SOON. MAKE SURE YOUTAKE A LOOK FOR THINGS THAT ARE RELEVANT TO YOUR JOB 24