Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black
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Learn how to maximize your employer brand even if you're on a tight budget in this Glassdoor Talent Warriors Roadshow presentation with Bit9!
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Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black
- 1. Employer Branding on Your Budget Steven Kosakow Head of Global Talent Acquisition Oct 21, 2014 ©2014 Bit9. All Rights Reserved
- 2. Let’s get A LOT Done in 20 Minutes Your Employer Brand is more than slick photos and videos… • It’s ALSO about Engagement and Experience. • Brand development should be a collaboration – Marketing/Sales/HR… • Be Patient. You can’t do it all at once. • Be authentic. Always. Your best candidates will be ok with your flaws. • Assume that every candidate expects solid perks, good work/life balance, growth opportunity. • Peter Drucker: “you can’t manage what you don’t measure.” • Everyone at your company is on the Talent Acquisition team.
- 3. Understand Your Brand Audit your website “Do people like me work there? Am I a fit?” Where do people go to learn about your culture, values, people, and perks? Are the jobs easy to find? Easy to apply? What’s it like to work there? Do I know people who work there? What are people saying about you? Review the reviews! ASK candidates how they research you. ASK your employees what attracted them to work at your company. What keeps them there? What doesn’t keep them there? What would candidates tell their best friend about their interview experience? If you don’t own the brand, the brand will own you.
- 5. Where are your other assets?
- 6. Making a Case Sending jobs out to social media
- 8. Link Employer Brand to the Business Builds pipeline Gives us our pick of the litter Allows us to plan in advance Saves time on business cycles Get buy-in from senior leaders Lead with data
- 9. Triggers Free to participate Get actionable insights, even if you don’t “win” Reason to celebrate if you are selected Reason to build a buzz and invest in Employer Brand
- 10. Let’s Stay in touch!
Editor's Notes
- Bit9 grew from 150 employees to 300+ in the past 1.5 years. Rapid growth with focus on data. Never enough time to focus on the brand AND recruit. Today’s presentation will share some of the small things that I’ve implemented that have developed/enhanced our talent brand. It’s been a journey, for sure. With a small budget and creativity, you can do a lot.
- If this isn’t readily available, where/how is this normally shared? How can you get this to candidates? You need a foundation before you invest. This is all free. Romania – ran focus group. Employees were into bicycling and heavy metal. I really wanted to do facebook ads – the engineers were totally against it!! Auditing is also part of building a business case
- Just a few dollars each. Great shelf life. Constant reminder about Bit9. Practical. Employees always ask for the water bottles!
- If you can’t add images and info about your culture on your current site; add this info on other sites. Develop a repository of photos. When’s the next trivia night? Company halloween party? Wouldn’t a photo of your team dressed as the wizard of oz characters excite future hires? What about an incoming class of new sales hires?