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Georgia Department of Defense<br />Twitter Tactical Guidebook <br />Produced by the Public Affairs Office<br />June 2011<br />Table of Contents<br />How to Setup a Twitter Account 4<br />Getting Started with Twitter 5<br />The Twitter Guide Book 7<br />How to Sign Up on Twitter 9<br />How to Set Up a Twitter Account 11<br />Twitter 101: How should I get started using Twitter?13<br />How to Tweet15<br />How to Tweet16<br />Reference Sheet19<br />Twitter Quick Reference Sheet20<br />Twitter Update21<br />Twitter Update/All Service Social Media Conference - February 201122<br />How to Maximize the Effectiveness of Twitter:23<br />Social Media Roundup/Maximizing the Effectiveness of a Twitter Account24<br />Understanding Hashtag Usage29<br />HOW TO: Get the Most Out of Twitter #Hashtags30<br />What Are Hashtags (quot;
#quot;
 Symbols)?32<br />How to Build a Twitter List33<br />How To: Use Twitter Lists34<br />How To Use Twitter Lists37<br />How to Setup a Twitter Account:<br />Getting Started with Twitter<br />The Twitter Guide Book<br />“Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where’s the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer all these questions and more, we’ve assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter. Happy Tweeting!”<br />- Pete Cashmore, @Mashable<br />Twitter 101 – The Basics<br />Twitter is an entirely new way to communicate, and for new users it can be a bit daunting. Let these guides show you the ropes.<br />What is Twitter?<br />Twitter Video Tutorials<br />What is a retweet?<br />How can I customize my Twitter background?<br />What is a #hashtag?<br />How can I build my personal brand on Twitter?<br />Twitter terms to know<br />tweet this<br />Building Your Twitter Community<br />Twitter is all about facilitating conversations, so learning how to build your community is vital to getting the most from your experience.<br />Tips for building your Twitter Community<br />What is #followfriday?<br />How to find people on Twitter<br />How do I find Twitter users in my town?<br />Why aren’t people following me?<br />What to do when you’ve followed too many people<br />What’s a tweetup?<br />tweet this<br />Twitter for Business<br />It’s not all play on Twitter — there’s serious business being done as well, and this guide will teach you how to put Twitter to work.<br />Finding a job using Twitter<br />Twitter tips for executives<br />Twitter best practices for brands<br />40 of the best big brands on Twitter<br />Using Twitter for customer service<br />The media maker’s guide to Twitter<br />tweet this<br />Twitter Guide Book To Go:PDF Download and Slideshow<br />Want to download or print The Twitter Guide Book for future reference? Grab the free download by clicking the preview below. Please note that Acrobat 9 or Adobe Reader 9 is required for viewing. You can download Adobe Reader for free here.<br />Download Now<br />Sharing on Twitter<br />One of the greatest aspects of Twitter is that it’s a global platform for sharing information, images, and video. We’ll show you how.<br />Sharing music on Twitter<br />Sharing video on Twitter<br />Sharing images on Twitter<br />Get your questions answered on Twitter<br />tweet this<br />Managing Your Twitter Stream<br />For the uninitiated, the speed at which information flows on Twitter can be overwhelming. Learn how to manage your Twitter stream.<br />Tools for organizing your Twitter community<br />Twitter from your iPhone<br />Managing multiple Twitter accounts<br />Managing Twitter on your desktop<br />Filtering your Twitter stream<br />Creating groups on Twitter<br />tweet this<br />How to Sign Up on Twitter<br />How to create an account:<br />Navigate to http://twitter.com/, enter your full name and click the yellow button on the right hand of your screen, or simply navigate to https://twitter.com/signup. <br />Fill in the first field with your full name. <br />Select a username from one of the usernames we've suggested, or create your own. We will automatically suggest available usernames based on the real name and email address you've entered. Try to pick something that describes you - whether it's a nickname, an interest or a hobby. <br />Enter a password. Be tricky! Make sure your password contains letters, numbers, and symbols. <br />Enter your email address. <br />Fill in the Captcha to prove you're human, not a machine! <br />Pick sources that interest you (more on this below).<br />Search for Friends, and follow them.<br />Choosing a Username: Tips and Tricks<br />Your username is the name your followers use when sending @replies, direct messages, or Retweets. <br />It will also form the URL of your home timeline. We've provided a few available suggestions, but feel free to choose your own. <br />Please note: You can change your username in your account settings at any time, as long as the new username is not in use.<br />Usernames must be fewer than 15 characters in length, and cannot contain 'admin' or 'twitter' in order to avoid brand confusion.<br />Tip: Entering Your Email<br />3644900255905We use this to confirm your account before you can finish the signup process. Be sure to enter an email address that you actively use. Emails can only be tied to one Twitter account at a time in our system.<br />1. Finding Sources That Interest You<br />Twitter is more useful and fun when you're getting regular updates relevant to your interests, so try the following:<br />Select some of your interests from the top of the screen, or scroll through the interests listed below. <br />Browse the sources listed accounts you might like to follow. (A new list of suggested sources is generated every time you click an interest.)<br />Clicking the 'follow' button next to a user's name will add them to the list of users you are following. This is indicated by the number in the green square above the list.<br />After you've followed users suggested in one area of interest, select another and find more sources to follow!<br />When finished, click the blue 'Next: friends' button in the lower right hand side of your screen.<br />2. Getting Personal: Contact Import<br />If you choose, Twitter can scan your email address book in order to find contacts that are also using Twitter. It's a fast and easy way to find your friends.<br />5099050127000Simply type your email address and your email password into the boxes, then hit 'Find friends.' Twitter does not store your login, and we will not use your email address without your permission.<br />When you see a list of the friends and colleagues found in your address book, follow them!<br />Follow all of them by selecting the blue 'Follow All' button on the right hand side of the results<br />Or if you'd like to see updates only from specific people, you can choose to ask to follow your email contacts individually using the grey 'send request' button next to their information.<br />Click the 'Next: others' button at the bottom of your screen.<br />A box will pop-up with your remaining contacts who are not on Twitter. To invite them to join Twitter, check the boxes next to the contacts you wish to invite - or click quot;
select allquot;
 at the top. Please note: if you click 'select all' and proceed, it will invite all contacts in your address book.<br />3930650233045<br />3. Finding Friends with Twitter Search<br />You can also search for anyone else you would like to add on Twitter. This example will demonstrate searching for Biz Stone, who did not show up in my contact import.<br />Type the name of the person you're searching for into the search box.<br />Tweets related to your query will show in the center of the page. A list of matching accounts will show on the right hand side of your screen. <br />Click the Follow button next to any you wish to begin Following. A confirmation message will appear.<br />How to Set Up a Twitter Account<br />What is Twitter?<br />4191000156210“Are you in to bird watching or something?” asked one of my Facebook friends once as I made a Twitter post about my 1,000th “tweet”.<br />Twitter is a free social messaging utility for staying connected in real-time.<br />Wikipedia describes it this way:<br />Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.<br />3800475373380Before I get in to too much detail on why twitter is such a great part of online marketing, I want to teach you how to set up a twitter account.<br />Step 1: Go to http://twitter.com.<br />When you get to Twitter.com, you’ll see this page:<br />Step 2: Click the Join the conversation! Green Box<br />This page will appear:<br />38100114935<br />Step 3: Create a Username.<br />If you are using this twitter account for brand management for your business, I’d recommend using your domain name minus the dot com/net/etc. (ie. http://twitter.com/mollermarketing) If it’s just for fun or personal use, use whatever you want as the username.<br />Add your email address, personal or business.<br />-3095625341630Type in the security code then click “I accept, Create my Account” (if you want, you can read the Terms of Service too).<br />Step 4: Start connecting! <br />As you can see by the picture below, Twitter asks for your email information. They state very clearly that they don’t use or share your information anywhere:<br />We don’t store your login, your password is submitted securely, and we don’t email without your permission.<br />3886200647700I get plenty of spam in my email inbox, but I’ve never tracked it back to Twitter so don’t worry about giving up “personal info” (this is just my advice, not legal mumbo-jumbo so don’t blame me if you get your identity stolen or something ) If you’re really concerned, set up a new Gmail email account that’s just for your twitter account (I feel like you’d be waisting lots of time doing this).<br />Here’s what the next page will look like:<br />3933825586740What’s cool is that Twitter goes through all your email addresses to see who is already registered with a Twitter account. You can hand pick which of your new “Twitter Friends” you want to add.<br />There’s also an option where you can invite non-Twitter users to set up Twitter accounts – it looks like this:<br />If you plan to use Twitter for business and you already have a pretty big database of names and emails, this could be a great opportunity to show your clients you care by connecting with them in a new way. Twitter can be a great way to communicate and deal with Customer Care issues too!<br />Step 5: You’re now an official Twitter User!<br />Important questions to ask at this point: Do you need a Tweet Plan? What about setting goals for Twitter?<br />Darren Rowse from TwiTip.com has this to say:<br />Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. if you know what it is.<br />I really do think the sooner you have a purpose for Twitter, the better, but since this is a “Getting Started on Twitter” tutorial, just add some friends!<br />The easiest way to get started with Twitter is by interacting with people you already know – aka: use your email list and see who’s already using Twitter.<br />The best thing about this is, if you have friends that have a lot of experience “tweeting”, they can give you tips, tricks, and even connections that will help you grow your reputation on Twitter.<br />I’ve been using Twitter since April of 2007 and it’s been a fun ride so far. I’ve found that, the more direction and focus I have, the better use I get out of Twitter for business networking.<br />Twitter 101: How should I get started using Twitter?<br />If you've signed up to Twitter and are wondering how to get started or why you're here, this page is for you. This guide is designed to help you dive into Twitter’s wealth of information and find what matters most to you. First things first, you might be wondering:<br />What's Twitter Anyway?<br />Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.<br />How is it Useful?<br />Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your homepage for you to read. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time. <br />How to Start Using Twitter:<br />If you remember one thing after perusing this page, it should be this: reading Tweets and discovering new information whenever you check in on your Twitter timeline is where you’ll find the most value on Twitter. Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.<br />1. DISCOVER SOURCES: find and follow others<br />It’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read. (Click here for help finding interesting accounts.) Tip: One great way to find more interesting accounts is see who those you know or admire are following.<br />2. CHECK IT OFTEN: pay attention to what’s happening<br />Messages from others you follow will show up in a readable stream on your homepage timeline. Once you've followed a few people, you'll have a new page of information to read each time you log in. Click links in others' Tweets to view: images and videos they have posted, the profiles of users mentioned in their message, or Tweets related to a hashtag (#) keyword they used. Tip: Try hovering your mouse over a user's name anywhere on your homepage. You'll see a pop-up box called a quot;
hovercardquot;
 containing information about that user.<br />3. TAKE IT WITH YOU: connect your mobile<br />One of the best things about Twitter is that it’s portable. Connect your account to your mobile phone (see below for instructions) or download a Twitter application to begin reading Tweets on the go. Now you can get updates about traffic problems in the middle of your commute, find out what the players are saying while you’re at the game, or catch up on the buzz about an event you’re about to attend. The possibilities are endless! Tip: Using Twitter via SMS allows you to pick and choose which updates you want from those you follow, so you can get mobile updates from the accounts that matter most to your life on-the-go.<br />How to Start Tweeting:<br />Many users find it fun or exciting to contribute their own content to Twitter (we call this “tweeting”). If you’re one of them, here are some good ways to get started posting your own Tweets. People you know and people you are interested in what you have to say may follow you and they’ll see all the Tweets you share with them.<br />1. BUILD A VOICE: retweet, reply, react<br />Use existing information (other people's Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you've found and love, or reply with your reaction to a Tweet you find interesting. Tip: If you're a new user, others are more likely to find your messages if they are retweets or replies.<br />2. MENTION: include others in your content<br />Once you're ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation. Try posting a message mentioning a celebrity or person you admire – they often respond to fans. You’ll see their response on your Mentions tab. Tip: Can’t think of anything to write? Don’t worry! Like I said, the real magic lies in locating and reading content on Twitter.<br />3. GET FANCY: explore advanced features<br />As you become more engaged on Twitter, others will begin to find and follow you. Once you're familiar with Twitter basics, consider exploring the site’s more advanced features: lists, direct messages, and favorites. Learn how to include images or videos in your Tweets, or consider connecting your Twitter account to your your blog, Facebook, or website to show off your updates across the web. Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.<br />How to Tweet:<br />How to Tweet<br />Reference Sheet:<br />Twitter Quick Reference Sheet<br />Twitter Quick Reference Sheet – techniques learned from the very best pages<br />Do:<br />Be creative<br />Use URL shorteners (http://goo.gl/, http://go.usa.gov/) <br />Use hashtags in every Tweet by searching for what’s out there and creating your own<br />Tweet links to content (articles, photos, websites)<br />Tweet breaking news related to your unit<br />Tweet Army senior leader quotes<br />Live tweet events <br />Create your own hashtags for events<br />Establish hashtags early for an event and advertise<br />Use Twitter to communicate during a crisis<br />Follow other Army and DoD Twitter accounts<br />Check often for new Twitter accounts and achknowledge, follow, share, etc.<br />Make sure you’re following the correct account, do not follow imposters<br />Retweet content from other accounts while also adding your organization’s words<br />Engage with your Twitter audience by asking questions, retweeting their asnswers.<br />Include usernames of other accounts in your Tweets to boost awareness and followership<br />Listen to what your followers are talking about<br />Ask yourself “Would I want to retweet this” before tweeting<br />Check your messages and mentions daily and respond.<br />Tweet photos<br />Create a voice and personality for your organization<br />Become the go-to resource for timely news and information<br />Use direct messages to engage with your organization’s followers<br />Focus on tweeting exceptional content<br />Mix up your Tweet times in consideration of other time zones<br />Edit your Tweets and avoid typos <br />Cross promote other social media pages maintained by your organization<br />Don’t:<br />Tweet too many times a day (you will lose followers)<br />Follow brands (Pepsi, Coke, etc.) It looks like an endorsement<br />Obsess about followers. Numbers come with time.<br />Clutter all your Tweets at one time<br />Tweet on the hour (everyone does that)<br />Be too promotional<br />Tweet with unprofessional Twitter language (“lol” “2 be” “be 4”)<br />Let your Twitter account become stagnant (go more than a week without tweeting)<br />Add location to Tweets<br />Be too selective in who you engage with (users will notice who you respond to)<br />Remember:<br />You do not control what happens to a message once it is posted<br />Once a Tweet is out there, it’s out there<br />Twitter Update:<br />Twitter Update/All Service Social Media Conference - February 2011<br />How to Maximize the Effectiveness of Twitter:<br />Social Media Roundup/Maximizing the Effectiveness of a Twitter Account<br />Understanding Hashtag Usage:<br />HOW TO: Get the Most Out of Twitter #Hashtags<br />One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.<br />The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.<br />So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, of course. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure not to flaunt your new hashtag wisdom.<br />4210050423545Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.<br />1. Identifying hashtags<br />For new Twitter users, and even we veterans, figuring out what a specific hashtag is being used for can be a major chore. When a hashtag starts to trend, it gets even more difficult to parse the information stream.<br />So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtag enlightenment:<br />What the Trend?: This useful little service makes it really easy to learn about trending hashtags. When something starts trending, What the Trend? will provide a quick blurb on what’s going on.<br />Twubs: Twubs, which we recently reviewed, uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed.<br />Hashtags.org: While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.<br />4848225410210Tagalus: Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined by other users. You can also define a hashtag by tweeting tagalus.<br />2. Tracking hashtags<br />What’s buzzing on Twitter right now? If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags.<br />If you’re trying to track tweets from a hashtag in real-time, Monitter and Twitterfall are good choices. Once again, Hashtags.org provides graphs and hour-by-hour information on top hashtags.<br />One last tip: if you need to track a less popular Twitter hashtag, try setting up a Twilert to get a daily email of the use of a specific hashtag.<br />For more, be sure to check out 15 Fascinating Ways to Track Twitter Trends.<br />3. Using hashtags<br />Although not terribly complicated, hashtags have some unwritten rules. The primary one to remember: don’t overuse them. If every one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation. In addition, many people will shy away from you because it seems spammy.<br />Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quick explanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.<br />Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilize them is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organize specific tweets and make life easier on you and your followers.<br />The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.<br />37147502139954. Organizing hashtags<br />When I speak of organizing hashtags, I’m talking about conferences and events, which rely on the hashtag system more than almost any other entity. It’s become standard to track the conversation regarding speakers and afterparties via a hashtag.<br />If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtag organization:<br />- Choose a single hashtag early: This may seem simple, but it is vital to get right. Choose a simple hashtag that represents your event or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. How about #bizducks instead?<br />- Remind attendees of the hashtag constantly: On your website, on your Twitter feed, at the opening remarks, and throughout the day, make a friendly reminder about your hashtag and that you can track the conversation through it.<br />- Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. You can make one via Widgetbox or Tweetgrid.<br />What Are Hashtags (quot;
#quot;
 Symbols)?<br />Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.<br />Hashtags: helping you find interesting Tweets<br />People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. <br />Clicking on a hashtagged word in any message shows you all other Tweets in that category.<br />Hashtags can occur anywhere in the Tweet.<br />Hashtagged words that become very popular are often Trending Topics.<br />3714750349885Example: Below, @VegNews added the hashtag before the word quot;
veganquot;
 in their message. The word is now a link to search results for all Tweets containing quot;
#veganquot;
 in the message.<br />Using hashtags<br />If Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.<br />Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)<br />Use hashtags only on Tweets relevant to the topic. <br />Further Discovery and Reading<br />The third party site hashtags.org offers an overview of popular hashtags used on Twitter. Find out about trends, look at small, pretty graphs, and search to see if the hashtags of your fantasies exist.<br />You may also want to read this article about hashtags, which appeared in The New Yorker magazine.<br />How to Build a Twitter List:<br />How To: Use Twitter Lists<br />UPDATE: you can get started with Twitter Lists by following the Mashable Team Twitter List at Twitter.com/mashable/mashable<br />The just-launched Twitter Lists feature is a new way to organize the people you’re following on Twitter, or find new people. In actuality, though, Twitter Lists are Twitter’s long awaited “groups” feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. That’s because Lists aren’t just static listings of users, but rather curated Twitter streams of the latest tweets from a specified set of users.<br />In other words, you can create a list that groups together people for whatever reason (the members of your family, for example), and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups, and they even allow you to include people you’re not following.<br />Why Would You Use Lists?<br />38100219075<br />There are many reasons for creating lists, but here are a handful of ways that you could use the Twitter Lists feature. What other ways are you using Twitter Lists? Let us know in the comments.<br />Create a Group – Because Twitter Lists create grouped tweet streams of the people that are on them, you can use Lists to organize your tweeps into groups based on anything you want. For example, we’ve created a list of everyone at Mashable. By viewing or following this list, you easily see what all of Mashable’s employees are tweeting about. You could do the same thing with your co-workers, family, or friends, or just group Twitter users based on location, subject, or anything else you can think of.<br />Recommend Cool Tweeps – One of the other intended purposes of Twitter Lists is to allow people to recommend other users to follow. You can create a public list of people you think other Twitter users should follow, then anyone else can visit that list and follow the people on it (or follow the list).<br />Follow People You Aren’t Following – When you follow a Twitter List, you’re not actually following every user on the list, but following the entire list — those users’ tweets aren’t added to your main stream. You can then visit that list and view its tweet stream. That’s why you can also use Lists to follow people without really following them. For example, if there are users whose tweets you’d like to follow, but whom you don’t necessarily want in your main Twitter stream (perhaps they tweet too often for your liking), you can add them to a list and then check up on their latest tweets every once in a while by viewing your list.<br />Creating a List<br />522922561595<br />Creating a new Twitter List is a simple process. When logged into Twitter you’ll see a new “Lists” section right below the search box in the right side navigation, simply click on the “New list” link to begin creating a new list. After you click on that link, a window will pop up asking you two questions.<br />First, you’ll be asked to provide a name for your list (i.e., Family, Web Tech Tweeple, etc.). 4248150-180975The name is also used for your list’s URL, which will be “twitter.com/username/list-name.” You’ll also be asked if you want your list to be public or private.<br />Public Lists – These lists can be seen by anyone, and anyone can follow them. Public lists are ideal for lists of recommended follows.<br />Private Lists – When Twitter says private, they mean private. Only the creator of private lists will be able to see or subscribe to them — not even those on the list can see private lists. That means, for example, you could create a list of your competitors and keep an eye on them without them being any the wiser.<br />3933825760730Once you’ve clicked the “Create list” button, you’re ready to add users. After you create a new list, you’ll be prompted to search for people to add to your list, but there are really two ways to add users to lists. First, you can add users from their profile page, by clicking the lists button and checking off the lists you want to add them to from the drop down menu. You can add a single user to multiple lists.<br />The other way to add people, is from any “following” page (i.e., by clicking on either the “Followers” or “Following” links from any profile). You’ll also see the lists button next to users that appear on these pages, and can add anyone to your lists by clicking on it.<br />You can add yourself to your lists by visiting your profile page. Keep in mind that each list is currently limited to 500 people, and users may create a maximum of 20 lists. These limitations could change in the future.<br />38100291465Managing Lists<br />34099501019810Both the lists you’ve created and the lists you’re following will appear in the “Lists” section in the right-hand navigation of Twitter. Private lists will be denoted by a small “closed lock” icon. When you click on you a list, Twitter will load up the tweet stream of those on the list in the main body of the Twitter page — this is similar to how Twitter displays search results.<br />You’ll also see a link to “View list page.” Clicking on that link will bring you to your list’s dedicated page. This is what other people will see when they visit the page if your list is public, with one major exception: in the top right corner you’ll see links to “Edit” or “Delete” your list. The delete link is self explanatory, while the edit link allows you to change the title of your list, or change its public/private status.<br />3381375161925To remove users from your list, follow the same procedure you used to add them, but this time uncheck the box next to the list you want to remove that user from.<br />Finding & Following Lists<br />When you follow a list, it will show up in the “Lists” section in the right-hand navigation of Twitter. Following lists is a great way to keep tabs on tweets from a large group of people without needing to add those people’s tweets to your main stream. Here are some of the ways you can find lists to follow.<br />People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they have created, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or is following a large number of lists.) You can also see any of the lists that person appears on. Checking out the lists that your friends have created, follow, or appear on, is a great way to locate lists you might be interested in.<br />Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browse through lists by category, and find the most popular lists.<br />TweetMeme Lists – Readers of Mashable will be familiar with TweetMeme, which exposes the most tweeted links on Twitter and powers the “retweet” buttons on all of our articles. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists.<br />Once you find a list you want to follow, click the “Follow this list” button to follow the list. You can unfollow a list from the same page by clicking on the “Unfollow” link.<br />38100266065Lists You’re On & Blocking Lists<br />Twitter shows you how many public lists you appear on. Clicking on the “Listed” link on your profile, which appears next to your follower and following numbers, will bring you to a page that shows you every list on which you appear. Your lists page has two tabs: one that shows the lists that are following you, and one that shows the lists you’re following/have made.<br />3209925179705<br />If you find yourself on any lists you don’t particularly want to be on (like a list titled, “Jerks,” for example), you can remove yourself from that list by blocking its creator. Just be aware that blocking a person on Twitter means that person can also no longer follow you. Blocking is not permanent, however, and can be undone.<br />You can block someone directly from the list page, by clicking on the “Block [username]” link, which is located on the right navigation menu in the “Actions” section.<br />How To Use Twitter Lists<br />Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group. This article will help you get started with some lists basics. <br />Note: you don't need to follow another user to add them to a list; if you want to read a user's Tweets but not see their messages in your main timeline every day, lists allow you to do that. Similarly, following someone else's list does not mean you follow all users in that list. Rather, you follow the list itself.<br />How to Create a List <br />To create a new list, follow these instructions:<br />Visit the profile of the first user you would like to add to your list<br />Click the person icon. This brings up a drop-down Actions menu.<br />Select quot;
Add to listquot;
<br />Enter the credentials of your list and choose whether others can see it or whether it is private<br />3533775678815Check to see if the user you wanted to add was successfully included in that list: to do this, click the person icon and select quot;
Add to listquot;
. A checkmark will be added next to lists in which that user is included (shown below under quot;
Adding or Removing Peoplequot;
).<br />Some notes about Lists:<br />20 lists per user<br />List names cannot begin with a numerical character<br />List names cannot exceed 25 characters<br />Maximum of 500 accounts on each list<br />Adding or Removing People From Your Lists<br />You can add users (including yourself!) from anywhere you see the list drop-down on someone's profile. This includes the following:<br />People searches<br />4105275137795Profile pages (including your own)<br />Yours and other users followers and following lists<br />Check the boxes of lists you want to include that person in. Uncheck the box if you want to remove them from the list.<br />Checking out your Lists stats<br />On your Twitter Profile page, clicking on the “listed” number (which is next to your “followers” number) will bring up a page all about what lists you are on. Click it to see yours!<br />Viewing List Content<br />To view the stream of Tweets from any group of people in lists you follow or have created, follow these steps:<br />Go to your quot;
Homequot;
 page<br />Click the quot;
Listsquot;
 tab on the left panel of the screen<br />Choose which list you'd like to view<br />Right away, you'll see a stream of Tweets from the users included in that list<br />Editing or Deleting Lists<br />To edit or delete a list, follow these steps:<br />Go to your Profile page<br />Click the quot;
Listsquot;
 tab on the left panel of the screen<br />You will see lists you've created, lists you're in, or other people's lists you follow<br />Select which list you'd like to edit or delete from lists you've created. Click edit to update your list credentials or click delete to remove the list entirely. <br />You cannot add or remove people from your list on this page – you must do that from the profile pages of each individual you wish to add or delete. See above. <br />Subscribing to/Following Other People's Lists <br />Following a list is as simple as following any other Twitter user. Simply click on the Lists tab when viewing their profile, and select which lists options you want to see. Click the follow button to follow one of their lists.<br />You can also consequently remove yourself from a list by blocking the creator of the list.<br />493395049530Note: If the owner of a list that you're following includes a public user that you've blocked, you will still see the updates of the blocked user. This behavior is similar to visiting the profile page of a public user that you've blocked: you're still able to read their tweets.<br />Mentioning Lists<br />You can link to any Twitter List by mentioning it as you would any Twitter user, just add a forward slash “/” followed by the list name to list owners username:<br />@/ (example: @SchauerTime/News)<br />Note: Renaming a list will break any links you've posted to that list.<br />
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Twitter Tactical Guide

  • 1. Georgia Department of Defense<br />Twitter Tactical Guidebook <br />Produced by the Public Affairs Office<br />June 2011<br />Table of Contents<br />How to Setup a Twitter Account 4<br />Getting Started with Twitter 5<br />The Twitter Guide Book 7<br />How to Sign Up on Twitter 9<br />How to Set Up a Twitter Account 11<br />Twitter 101: How should I get started using Twitter?13<br />How to Tweet15<br />How to Tweet16<br />Reference Sheet19<br />Twitter Quick Reference Sheet20<br />Twitter Update21<br />Twitter Update/All Service Social Media Conference - February 201122<br />How to Maximize the Effectiveness of Twitter:23<br />Social Media Roundup/Maximizing the Effectiveness of a Twitter Account24<br />Understanding Hashtag Usage29<br />HOW TO: Get the Most Out of Twitter #Hashtags30<br />What Are Hashtags (quot; #quot; Symbols)?32<br />How to Build a Twitter List33<br />How To: Use Twitter Lists34<br />How To Use Twitter Lists37<br />How to Setup a Twitter Account:<br />Getting Started with Twitter<br />The Twitter Guide Book<br />“Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where’s the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer all these questions and more, we’ve assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter. Happy Tweeting!”<br />- Pete Cashmore, @Mashable<br />Twitter 101 – The Basics<br />Twitter is an entirely new way to communicate, and for new users it can be a bit daunting. Let these guides show you the ropes.<br />What is Twitter?<br />Twitter Video Tutorials<br />What is a retweet?<br />How can I customize my Twitter background?<br />What is a #hashtag?<br />How can I build my personal brand on Twitter?<br />Twitter terms to know<br />tweet this<br />Building Your Twitter Community<br />Twitter is all about facilitating conversations, so learning how to build your community is vital to getting the most from your experience.<br />Tips for building your Twitter Community<br />What is #followfriday?<br />How to find people on Twitter<br />How do I find Twitter users in my town?<br />Why aren’t people following me?<br />What to do when you’ve followed too many people<br />What’s a tweetup?<br />tweet this<br />Twitter for Business<br />It’s not all play on Twitter — there’s serious business being done as well, and this guide will teach you how to put Twitter to work.<br />Finding a job using Twitter<br />Twitter tips for executives<br />Twitter best practices for brands<br />40 of the best big brands on Twitter<br />Using Twitter for customer service<br />The media maker’s guide to Twitter<br />tweet this<br />Twitter Guide Book To Go:PDF Download and Slideshow<br />Want to download or print The Twitter Guide Book for future reference? Grab the free download by clicking the preview below. Please note that Acrobat 9 or Adobe Reader 9 is required for viewing. You can download Adobe Reader for free here.<br />Download Now<br />Sharing on Twitter<br />One of the greatest aspects of Twitter is that it’s a global platform for sharing information, images, and video. We’ll show you how.<br />Sharing music on Twitter<br />Sharing video on Twitter<br />Sharing images on Twitter<br />Get your questions answered on Twitter<br />tweet this<br />Managing Your Twitter Stream<br />For the uninitiated, the speed at which information flows on Twitter can be overwhelming. Learn how to manage your Twitter stream.<br />Tools for organizing your Twitter community<br />Twitter from your iPhone<br />Managing multiple Twitter accounts<br />Managing Twitter on your desktop<br />Filtering your Twitter stream<br />Creating groups on Twitter<br />tweet this<br />How to Sign Up on Twitter<br />How to create an account:<br />Navigate to http://twitter.com/, enter your full name and click the yellow button on the right hand of your screen, or simply navigate to https://twitter.com/signup. <br />Fill in the first field with your full name. <br />Select a username from one of the usernames we've suggested, or create your own. We will automatically suggest available usernames based on the real name and email address you've entered. Try to pick something that describes you - whether it's a nickname, an interest or a hobby. <br />Enter a password. Be tricky! Make sure your password contains letters, numbers, and symbols. <br />Enter your email address. <br />Fill in the Captcha to prove you're human, not a machine! <br />Pick sources that interest you (more on this below).<br />Search for Friends, and follow them.<br />Choosing a Username: Tips and Tricks<br />Your username is the name your followers use when sending @replies, direct messages, or Retweets. <br />It will also form the URL of your home timeline. We've provided a few available suggestions, but feel free to choose your own. <br />Please note: You can change your username in your account settings at any time, as long as the new username is not in use.<br />Usernames must be fewer than 15 characters in length, and cannot contain 'admin' or 'twitter' in order to avoid brand confusion.<br />Tip: Entering Your Email<br />3644900255905We use this to confirm your account before you can finish the signup process. Be sure to enter an email address that you actively use. Emails can only be tied to one Twitter account at a time in our system.<br />1. Finding Sources That Interest You<br />Twitter is more useful and fun when you're getting regular updates relevant to your interests, so try the following:<br />Select some of your interests from the top of the screen, or scroll through the interests listed below. <br />Browse the sources listed accounts you might like to follow. (A new list of suggested sources is generated every time you click an interest.)<br />Clicking the 'follow' button next to a user's name will add them to the list of users you are following. This is indicated by the number in the green square above the list.<br />After you've followed users suggested in one area of interest, select another and find more sources to follow!<br />When finished, click the blue 'Next: friends' button in the lower right hand side of your screen.<br />2. Getting Personal: Contact Import<br />If you choose, Twitter can scan your email address book in order to find contacts that are also using Twitter. It's a fast and easy way to find your friends.<br />5099050127000Simply type your email address and your email password into the boxes, then hit 'Find friends.' Twitter does not store your login, and we will not use your email address without your permission.<br />When you see a list of the friends and colleagues found in your address book, follow them!<br />Follow all of them by selecting the blue 'Follow All' button on the right hand side of the results<br />Or if you'd like to see updates only from specific people, you can choose to ask to follow your email contacts individually using the grey 'send request' button next to their information.<br />Click the 'Next: others' button at the bottom of your screen.<br />A box will pop-up with your remaining contacts who are not on Twitter. To invite them to join Twitter, check the boxes next to the contacts you wish to invite - or click quot; select allquot; at the top. Please note: if you click 'select all' and proceed, it will invite all contacts in your address book.<br />3930650233045<br />3. Finding Friends with Twitter Search<br />You can also search for anyone else you would like to add on Twitter. This example will demonstrate searching for Biz Stone, who did not show up in my contact import.<br />Type the name of the person you're searching for into the search box.<br />Tweets related to your query will show in the center of the page. A list of matching accounts will show on the right hand side of your screen. <br />Click the Follow button next to any you wish to begin Following. A confirmation message will appear.<br />How to Set Up a Twitter Account<br />What is Twitter?<br />4191000156210“Are you in to bird watching or something?” asked one of my Facebook friends once as I made a Twitter post about my 1,000th “tweet”.<br />Twitter is a free social messaging utility for staying connected in real-time.<br />Wikipedia describes it this way:<br />Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.<br />3800475373380Before I get in to too much detail on why twitter is such a great part of online marketing, I want to teach you how to set up a twitter account.<br />Step 1: Go to http://twitter.com.<br />When you get to Twitter.com, you’ll see this page:<br />Step 2: Click the Join the conversation! Green Box<br />This page will appear:<br />38100114935<br />Step 3: Create a Username.<br />If you are using this twitter account for brand management for your business, I’d recommend using your domain name minus the dot com/net/etc. (ie. http://twitter.com/mollermarketing) If it’s just for fun or personal use, use whatever you want as the username.<br />Add your email address, personal or business.<br />-3095625341630Type in the security code then click “I accept, Create my Account” (if you want, you can read the Terms of Service too).<br />Step 4: Start connecting! <br />As you can see by the picture below, Twitter asks for your email information. They state very clearly that they don’t use or share your information anywhere:<br />We don’t store your login, your password is submitted securely, and we don’t email without your permission.<br />3886200647700I get plenty of spam in my email inbox, but I’ve never tracked it back to Twitter so don’t worry about giving up “personal info” (this is just my advice, not legal mumbo-jumbo so don’t blame me if you get your identity stolen or something ) If you’re really concerned, set up a new Gmail email account that’s just for your twitter account (I feel like you’d be waisting lots of time doing this).<br />Here’s what the next page will look like:<br />3933825586740What’s cool is that Twitter goes through all your email addresses to see who is already registered with a Twitter account. You can hand pick which of your new “Twitter Friends” you want to add.<br />There’s also an option where you can invite non-Twitter users to set up Twitter accounts – it looks like this:<br />If you plan to use Twitter for business and you already have a pretty big database of names and emails, this could be a great opportunity to show your clients you care by connecting with them in a new way. Twitter can be a great way to communicate and deal with Customer Care issues too!<br />Step 5: You’re now an official Twitter User!<br />Important questions to ask at this point: Do you need a Tweet Plan? What about setting goals for Twitter?<br />Darren Rowse from TwiTip.com has this to say:<br />Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. if you know what it is.<br />I really do think the sooner you have a purpose for Twitter, the better, but since this is a “Getting Started on Twitter” tutorial, just add some friends!<br />The easiest way to get started with Twitter is by interacting with people you already know – aka: use your email list and see who’s already using Twitter.<br />The best thing about this is, if you have friends that have a lot of experience “tweeting”, they can give you tips, tricks, and even connections that will help you grow your reputation on Twitter.<br />I’ve been using Twitter since April of 2007 and it’s been a fun ride so far. I’ve found that, the more direction and focus I have, the better use I get out of Twitter for business networking.<br />Twitter 101: How should I get started using Twitter?<br />If you've signed up to Twitter and are wondering how to get started or why you're here, this page is for you. This guide is designed to help you dive into Twitter’s wealth of information and find what matters most to you. First things first, you might be wondering:<br />What's Twitter Anyway?<br />Twitter is an information network made up of 140-character messages called Tweets. It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.<br />How is it Useful?<br />Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your homepage for you to read. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time. <br />How to Start Using Twitter:<br />If you remember one thing after perusing this page, it should be this: reading Tweets and discovering new information whenever you check in on your Twitter timeline is where you’ll find the most value on Twitter. Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.<br />1. DISCOVER SOURCES: find and follow others<br />It’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read. (Click here for help finding interesting accounts.) Tip: One great way to find more interesting accounts is see who those you know or admire are following.<br />2. CHECK IT OFTEN: pay attention to what’s happening<br />Messages from others you follow will show up in a readable stream on your homepage timeline. Once you've followed a few people, you'll have a new page of information to read each time you log in. Click links in others' Tweets to view: images and videos they have posted, the profiles of users mentioned in their message, or Tweets related to a hashtag (#) keyword they used. Tip: Try hovering your mouse over a user's name anywhere on your homepage. You'll see a pop-up box called a quot; hovercardquot; containing information about that user.<br />3. TAKE IT WITH YOU: connect your mobile<br />One of the best things about Twitter is that it’s portable. Connect your account to your mobile phone (see below for instructions) or download a Twitter application to begin reading Tweets on the go. Now you can get updates about traffic problems in the middle of your commute, find out what the players are saying while you’re at the game, or catch up on the buzz about an event you’re about to attend. The possibilities are endless! Tip: Using Twitter via SMS allows you to pick and choose which updates you want from those you follow, so you can get mobile updates from the accounts that matter most to your life on-the-go.<br />How to Start Tweeting:<br />Many users find it fun or exciting to contribute their own content to Twitter (we call this “tweeting”). If you’re one of them, here are some good ways to get started posting your own Tweets. People you know and people you are interested in what you have to say may follow you and they’ll see all the Tweets you share with them.<br />1. BUILD A VOICE: retweet, reply, react<br />Use existing information (other people's Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you've found and love, or reply with your reaction to a Tweet you find interesting. Tip: If you're a new user, others are more likely to find your messages if they are retweets or replies.<br />2. MENTION: include others in your content<br />Once you're ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation. Try posting a message mentioning a celebrity or person you admire – they often respond to fans. You’ll see their response on your Mentions tab. Tip: Can’t think of anything to write? Don’t worry! Like I said, the real magic lies in locating and reading content on Twitter.<br />3. GET FANCY: explore advanced features<br />As you become more engaged on Twitter, others will begin to find and follow you. Once you're familiar with Twitter basics, consider exploring the site’s more advanced features: lists, direct messages, and favorites. Learn how to include images or videos in your Tweets, or consider connecting your Twitter account to your your blog, Facebook, or website to show off your updates across the web. Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.<br />How to Tweet:<br />How to Tweet<br />Reference Sheet:<br />Twitter Quick Reference Sheet<br />Twitter Quick Reference Sheet – techniques learned from the very best pages<br />Do:<br />Be creative<br />Use URL shorteners (http://goo.gl/, http://go.usa.gov/) <br />Use hashtags in every Tweet by searching for what’s out there and creating your own<br />Tweet links to content (articles, photos, websites)<br />Tweet breaking news related to your unit<br />Tweet Army senior leader quotes<br />Live tweet events <br />Create your own hashtags for events<br />Establish hashtags early for an event and advertise<br />Use Twitter to communicate during a crisis<br />Follow other Army and DoD Twitter accounts<br />Check often for new Twitter accounts and achknowledge, follow, share, etc.<br />Make sure you’re following the correct account, do not follow imposters<br />Retweet content from other accounts while also adding your organization’s words<br />Engage with your Twitter audience by asking questions, retweeting their asnswers.<br />Include usernames of other accounts in your Tweets to boost awareness and followership<br />Listen to what your followers are talking about<br />Ask yourself “Would I want to retweet this” before tweeting<br />Check your messages and mentions daily and respond.<br />Tweet photos<br />Create a voice and personality for your organization<br />Become the go-to resource for timely news and information<br />Use direct messages to engage with your organization’s followers<br />Focus on tweeting exceptional content<br />Mix up your Tweet times in consideration of other time zones<br />Edit your Tweets and avoid typos <br />Cross promote other social media pages maintained by your organization<br />Don’t:<br />Tweet too many times a day (you will lose followers)<br />Follow brands (Pepsi, Coke, etc.) It looks like an endorsement<br />Obsess about followers. Numbers come with time.<br />Clutter all your Tweets at one time<br />Tweet on the hour (everyone does that)<br />Be too promotional<br />Tweet with unprofessional Twitter language (“lol” “2 be” “be 4”)<br />Let your Twitter account become stagnant (go more than a week without tweeting)<br />Add location to Tweets<br />Be too selective in who you engage with (users will notice who you respond to)<br />Remember:<br />You do not control what happens to a message once it is posted<br />Once a Tweet is out there, it’s out there<br />Twitter Update:<br />Twitter Update/All Service Social Media Conference - February 2011<br />How to Maximize the Effectiveness of Twitter:<br />Social Media Roundup/Maximizing the Effectiveness of a Twitter Account<br />Understanding Hashtag Usage:<br />HOW TO: Get the Most Out of Twitter #Hashtags<br />One of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at the start to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.<br />The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: if everyone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and more likely the topic will appear in Twitter’s Trending Topics.<br />So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, of course. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure not to flaunt your new hashtag wisdom.<br />4210050423545Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.<br />1. Identifying hashtags<br />For new Twitter users, and even we veterans, figuring out what a specific hashtag is being used for can be a major chore. When a hashtag starts to trend, it gets even more difficult to parse the information stream.<br />So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtag enlightenment:<br />What the Trend?: This useful little service makes it really easy to learn about trending hashtags. When something starts trending, What the Trend? will provide a quick blurb on what’s going on.<br />Twubs: Twubs, which we recently reviewed, uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed.<br />Hashtags.org: While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.<br />4848225410210Tagalus: Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined by other users. You can also define a hashtag by tweeting tagalus.<br />2. Tracking hashtags<br />What’s buzzing on Twitter right now? If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags.<br />If you’re trying to track tweets from a hashtag in real-time, Monitter and Twitterfall are good choices. Once again, Hashtags.org provides graphs and hour-by-hour information on top hashtags.<br />One last tip: if you need to track a less popular Twitter hashtag, try setting up a Twilert to get a daily email of the use of a specific hashtag.<br />For more, be sure to check out 15 Fascinating Ways to Track Twitter Trends.<br />3. Using hashtags<br />Although not terribly complicated, hashtags have some unwritten rules. The primary one to remember: don’t overuse them. If every one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation. In addition, many people will shy away from you because it seems spammy.<br />Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quick explanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.<br />Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilize them is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organize specific tweets and make life easier on you and your followers.<br />The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.<br />37147502139954. Organizing hashtags<br />When I speak of organizing hashtags, I’m talking about conferences and events, which rely on the hashtag system more than almost any other entity. It’s become standard to track the conversation regarding speakers and afterparties via a hashtag.<br />If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtag organization:<br />- Choose a single hashtag early: This may seem simple, but it is vital to get right. Choose a simple hashtag that represents your event or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag. How about #bizducks instead?<br />- Remind attendees of the hashtag constantly: On your website, on your Twitter feed, at the opening remarks, and throughout the day, make a friendly reminder about your hashtag and that you can track the conversation through it.<br />- Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. You can make one via Widgetbox or Tweetgrid.<br />What Are Hashtags (quot; #quot; Symbols)?<br />Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.<br />Hashtags: helping you find interesting Tweets<br />People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. <br />Clicking on a hashtagged word in any message shows you all other Tweets in that category.<br />Hashtags can occur anywhere in the Tweet.<br />Hashtagged words that become very popular are often Trending Topics.<br />3714750349885Example: Below, @VegNews added the hashtag before the word quot; veganquot; in their message. The word is now a link to search results for all Tweets containing quot; #veganquot; in the message.<br />Using hashtags<br />If Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.<br />Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)<br />Use hashtags only on Tweets relevant to the topic. <br />Further Discovery and Reading<br />The third party site hashtags.org offers an overview of popular hashtags used on Twitter. Find out about trends, look at small, pretty graphs, and search to see if the hashtags of your fantasies exist.<br />You may also want to read this article about hashtags, which appeared in The New Yorker magazine.<br />How to Build a Twitter List:<br />How To: Use Twitter Lists<br />UPDATE: you can get started with Twitter Lists by following the Mashable Team Twitter List at Twitter.com/mashable/mashable<br />The just-launched Twitter Lists feature is a new way to organize the people you’re following on Twitter, or find new people. In actuality, though, Twitter Lists are Twitter’s long awaited “groups” feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. That’s because Lists aren’t just static listings of users, but rather curated Twitter streams of the latest tweets from a specified set of users.<br />In other words, you can create a list that groups together people for whatever reason (the members of your family, for example), and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups, and they even allow you to include people you’re not following.<br />Why Would You Use Lists?<br />38100219075<br />There are many reasons for creating lists, but here are a handful of ways that you could use the Twitter Lists feature. What other ways are you using Twitter Lists? Let us know in the comments.<br />Create a Group – Because Twitter Lists create grouped tweet streams of the people that are on them, you can use Lists to organize your tweeps into groups based on anything you want. For example, we’ve created a list of everyone at Mashable. By viewing or following this list, you easily see what all of Mashable’s employees are tweeting about. You could do the same thing with your co-workers, family, or friends, or just group Twitter users based on location, subject, or anything else you can think of.<br />Recommend Cool Tweeps – One of the other intended purposes of Twitter Lists is to allow people to recommend other users to follow. You can create a public list of people you think other Twitter users should follow, then anyone else can visit that list and follow the people on it (or follow the list).<br />Follow People You Aren’t Following – When you follow a Twitter List, you’re not actually following every user on the list, but following the entire list — those users’ tweets aren’t added to your main stream. You can then visit that list and view its tweet stream. That’s why you can also use Lists to follow people without really following them. For example, if there are users whose tweets you’d like to follow, but whom you don’t necessarily want in your main Twitter stream (perhaps they tweet too often for your liking), you can add them to a list and then check up on their latest tweets every once in a while by viewing your list.<br />Creating a List<br />522922561595<br />Creating a new Twitter List is a simple process. When logged into Twitter you’ll see a new “Lists” section right below the search box in the right side navigation, simply click on the “New list” link to begin creating a new list. After you click on that link, a window will pop up asking you two questions.<br />First, you’ll be asked to provide a name for your list (i.e., Family, Web Tech Tweeple, etc.). 4248150-180975The name is also used for your list’s URL, which will be “twitter.com/username/list-name.” You’ll also be asked if you want your list to be public or private.<br />Public Lists – These lists can be seen by anyone, and anyone can follow them. Public lists are ideal for lists of recommended follows.<br />Private Lists – When Twitter says private, they mean private. Only the creator of private lists will be able to see or subscribe to them — not even those on the list can see private lists. That means, for example, you could create a list of your competitors and keep an eye on them without them being any the wiser.<br />3933825760730Once you’ve clicked the “Create list” button, you’re ready to add users. After you create a new list, you’ll be prompted to search for people to add to your list, but there are really two ways to add users to lists. First, you can add users from their profile page, by clicking the lists button and checking off the lists you want to add them to from the drop down menu. You can add a single user to multiple lists.<br />The other way to add people, is from any “following” page (i.e., by clicking on either the “Followers” or “Following” links from any profile). You’ll also see the lists button next to users that appear on these pages, and can add anyone to your lists by clicking on it.<br />You can add yourself to your lists by visiting your profile page. Keep in mind that each list is currently limited to 500 people, and users may create a maximum of 20 lists. These limitations could change in the future.<br />38100291465Managing Lists<br />34099501019810Both the lists you’ve created and the lists you’re following will appear in the “Lists” section in the right-hand navigation of Twitter. Private lists will be denoted by a small “closed lock” icon. When you click on you a list, Twitter will load up the tweet stream of those on the list in the main body of the Twitter page — this is similar to how Twitter displays search results.<br />You’ll also see a link to “View list page.” Clicking on that link will bring you to your list’s dedicated page. This is what other people will see when they visit the page if your list is public, with one major exception: in the top right corner you’ll see links to “Edit” or “Delete” your list. The delete link is self explanatory, while the edit link allows you to change the title of your list, or change its public/private status.<br />3381375161925To remove users from your list, follow the same procedure you used to add them, but this time uncheck the box next to the list you want to remove that user from.<br />Finding & Following Lists<br />When you follow a list, it will show up in the “Lists” section in the right-hand navigation of Twitter. Following lists is a great way to keep tabs on tweets from a large group of people without needing to add those people’s tweets to your main stream. Here are some of the ways you can find lists to follow.<br />People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they have created, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or is following a large number of lists.) You can also see any of the lists that person appears on. Checking out the lists that your friends have created, follow, or appear on, is a great way to locate lists you might be interested in.<br />Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browse through lists by category, and find the most popular lists.<br />TweetMeme Lists – Readers of Mashable will be familiar with TweetMeme, which exposes the most tweeted links on Twitter and powers the “retweet” buttons on all of our articles. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists.<br />Once you find a list you want to follow, click the “Follow this list” button to follow the list. You can unfollow a list from the same page by clicking on the “Unfollow” link.<br />38100266065Lists You’re On & Blocking Lists<br />Twitter shows you how many public lists you appear on. Clicking on the “Listed” link on your profile, which appears next to your follower and following numbers, will bring you to a page that shows you every list on which you appear. Your lists page has two tabs: one that shows the lists that are following you, and one that shows the lists you’re following/have made.<br />3209925179705<br />If you find yourself on any lists you don’t particularly want to be on (like a list titled, “Jerks,” for example), you can remove yourself from that list by blocking its creator. Just be aware that blocking a person on Twitter means that person can also no longer follow you. Blocking is not permanent, however, and can be undone.<br />You can block someone directly from the list page, by clicking on the “Block [username]” link, which is located on the right navigation menu in the “Actions” section.<br />How To Use Twitter Lists<br />Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group. This article will help you get started with some lists basics. <br />Note: you don't need to follow another user to add them to a list; if you want to read a user's Tweets but not see their messages in your main timeline every day, lists allow you to do that. Similarly, following someone else's list does not mean you follow all users in that list. Rather, you follow the list itself.<br />How to Create a List <br />To create a new list, follow these instructions:<br />Visit the profile of the first user you would like to add to your list<br />Click the person icon. This brings up a drop-down Actions menu.<br />Select quot; Add to listquot; <br />Enter the credentials of your list and choose whether others can see it or whether it is private<br />3533775678815Check to see if the user you wanted to add was successfully included in that list: to do this, click the person icon and select quot; Add to listquot; . A checkmark will be added next to lists in which that user is included (shown below under quot; Adding or Removing Peoplequot; ).<br />Some notes about Lists:<br />20 lists per user<br />List names cannot begin with a numerical character<br />List names cannot exceed 25 characters<br />Maximum of 500 accounts on each list<br />Adding or Removing People From Your Lists<br />You can add users (including yourself!) from anywhere you see the list drop-down on someone's profile. This includes the following:<br />People searches<br />4105275137795Profile pages (including your own)<br />Yours and other users followers and following lists<br />Check the boxes of lists you want to include that person in. Uncheck the box if you want to remove them from the list.<br />Checking out your Lists stats<br />On your Twitter Profile page, clicking on the “listed” number (which is next to your “followers” number) will bring up a page all about what lists you are on. Click it to see yours!<br />Viewing List Content<br />To view the stream of Tweets from any group of people in lists you follow or have created, follow these steps:<br />Go to your quot; Homequot; page<br />Click the quot; Listsquot; tab on the left panel of the screen<br />Choose which list you'd like to view<br />Right away, you'll see a stream of Tweets from the users included in that list<br />Editing or Deleting Lists<br />To edit or delete a list, follow these steps:<br />Go to your Profile page<br />Click the quot; Listsquot; tab on the left panel of the screen<br />You will see lists you've created, lists you're in, or other people's lists you follow<br />Select which list you'd like to edit or delete from lists you've created. Click edit to update your list credentials or click delete to remove the list entirely. <br />You cannot add or remove people from your list on this page – you must do that from the profile pages of each individual you wish to add or delete. See above. <br />Subscribing to/Following Other People's Lists <br />Following a list is as simple as following any other Twitter user. Simply click on the Lists tab when viewing their profile, and select which lists options you want to see. Click the follow button to follow one of their lists.<br />You can also consequently remove yourself from a list by blocking the creator of the list.<br />493395049530Note: If the owner of a list that you're following includes a public user that you've blocked, you will still see the updates of the blocked user. This behavior is similar to visiting the profile page of a public user that you've blocked: you're still able to read their tweets.<br />Mentioning Lists<br />You can link to any Twitter List by mentioning it as you would any Twitter user, just add a forward slash “/” followed by the list name to list owners username:<br />@/ (example: @SchauerTime/News)<br />Note: Renaming a list will break any links you've posted to that list.<br />