The first step in improving the Candidate Experience is to fully understand the current state of your career site. This webinar lays out 5 ways to evaluate the behavior of job seekers on the corporate career site.

1. Presenter:
Andrew Miller
AppVault
Director, Talent Solutions
WEBINAR

2. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
Between sourcing talent, filtering through applications,
scheduling and conducting interviews, among many
others tasks as a recruiting professional, there simply
is not enough time in the day to add one more task
to your daily responsibilities.
Face The Facts…

3. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
When was the last time you actually applied to an open
position on your company career site?
Walk A Mile In Your Candidate’s Shoes…

4. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
This week, challenge yourself to:
• Apply to an open position
• Track the number of steps to find a position
• Note the total number of required questions
• Repeat the process from a mobile device
Only 1 in 10 HR Professionals Applied…

5. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
Google provides a free mobile-friendly test
ComScore, US Smartphone Penetration is 79.3%

6. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
Look At The Numbers…
Career site & ATS metrics are critical to your strategy
• Unique visitors to career site
• Total applicants per month
• Average time on site
• % of mobile users

7. C A N D I D AT E E N G A G E M E N T
On average,
only 8% of the
candidates that
land on your
career site will
complete a full
application.

8. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
Establish Key Performing Indicators (KPI)
Compile monthly reports from all paid media sources
• Which media sources are driving the most career site traffic and applicants?
• How many touch points does it take to convert a passive candidate into an applicant?
• What is your average time-to-fill? Average cost-per-hire?
• Are you getting too many applicants but not enough quality applicants?
• Are your job postings ranking organically on job boards and aggregators?

9. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
30% Of All Google Searches Are Employment Related
When was the last time you searched for open
opportunities at your company via Google or Bing?
Create a unique destination landing page for every requisition
Increase organic rankings on search engines and job aggregators

10. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
Recruitment is Marketing and Candidates Are Consumers
A career site is an extension of your companies brand
• A career site must be easy to navigate, search & apply to open positions
• Don’t fall into the “apply or nothing” strategy
• Provide multiple engagement opportunities
• Incorporate videos, audio & similar jobs
• Register to join a talent community

11. Q U I C K T I P S T O A N A LY Z E C A N D I D AT E B E H AV I O R
Create A Talent Pipeline
It takes time to nurture relationships with candidates
• Review messaging at all touch points
• Automate messaging & adjust frequency
• Review campaigns - performance
• Automate job matching by title, not just a category
• Promote various types of initiatives, events, newsletters, etc.

12. B 2 C / R E C R U I T M E N T = C O N S U M E R M A R K E T I N G
AppVault | Cultivate Recruitment Solutions
• Metrics & Analytics | Monitor Candidate Behavior Across Media Channels
• Easy To Implement | AppVault Does All The Set Up
• Improve The Candidate Experience From Start To Finish
• Build A Robust Talent Pipeline | Improve ROI Within Media Spend
• Reduce Drop Off
• Increase Quality Engagements
• Improve Retention | Promote Internal Job Opportunities
• Maximize Referrals
• Shorten Time-To-Hire
• Increase Quality Of Hires