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Your Mom's Here...
 

Your Mom's Here...

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Moms, Social Media, Design for Moms

Moms, Social Media, Design for Moms

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    Your Mom's Here... Your Mom's Here... Presentation Transcript

    • Your Mom's Here.
      She Said She's Got a Blog.
      She Wants to Talk to You About Your Site.
    • Who The Heck Am I?
      2008 Walmart ElevenMoms
      Killing off GeekMommy
      Beta test invite overload
      Overlapping Internet Communities
    • Impressive Numbers Slide
      Yes, these numbers are real. If anything? They’re a little low.
      • In 2009, there were over 3.7 million "mom bloggers" there will be an estimated 4.4 million by 2014*
      • 87.4% of US adults ages 25 to 34 went online at least once a month.
      • 93% of Moms went online. That's 32 million online moms in the US. What's more, 12% of them (3,900,000) are women with children under 18 who write blogs.
      Source: October 2009 eMarketer study
    • Really Nifty Graphic Slide
      This number here? Represents the number of Moms online by 2014 in Millions
    • But Where Are They?
      Conferences
      Moms have their own conferences
      Blogs
      Blogger Outreach (they know each other)
      • Mom Forums
      Twitter
      Moms self identify (search “mom” & engage)
      Hashtag Parties
    • Conference References
      A few examples of the Mom Conference circuit
      BlogHer
      Type-A Parent
      Blissdom
      Evo
      SheCon
      BloggyBootcamp(s)
      Bloggy Conference
    • Blogs & Forums
      • Blogging Circles
      • comments build community
      • Forums (examples)
      • CafeMom.com
      • iVillage.com
      • MomItForward
      Image via iVillage.com forums
    • Twitter
      Twitter Hashtag Parties
      ResourcefulMommy
      Origin of the Twitter Party
      “In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event with panelists and a conversational theme catering to the needs of clients ranging from e-commerce start-ups to nationally recognized trusted brands.”
      via resourcefulmommy.com/about
      hashtag.org
      #GNO
    • Final Really Clever Slide
      • I hate slides – have you figured that out by my titles?
      • KISS is wrong, KISU is better – Keep It Simple & Useful
      • The word “Mom” doesn’t mean “stupid” – if anything? It means more skills.
      • Free isn’t Free. Budget your R&D.
    • Questions or Comments
      @LucretiaPruitt
      http://about.me/lucretia
      http://slidesha.re/momsWV11