Your Mom's Here.<br />She Said She's Got a Blog. <br />She Wants to Talk to You About Your Site.<br />
Who The Heck Am I?<br />2008 Walmart ElevenMoms<br />Killing off GeekMommy<br />Beta test invite overload<br />Overlapping...
Impressive Numbers Slide<br />Yes, these numbers are real. If anything? They’re a little low.<br /><ul><li>In 2009, there ...
87.4% of US adults ages 25 to 34 went online at least once a month.
93% of Moms went online. That's 32 million online moms in the US. What's more, 12% of them (3,900,000) are women with chil...
Really Nifty Graphic Slide<br />This number here? Represents the number of Moms online by 2014 in Millions<br />
But Where Are They?<br />Conferences<br />Moms have their own conferences<br />Blogs<br />Blogger Outreach (they know each...
Conference References	<br />A few examples of the Mom Conference circuit<br />BlogHer<br />Type-A Parent<br />Blissdom<br ...
Blogs & Forums	<br /><ul><li>Blogging Circles
comments build community
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Your Mom's Here...

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Moms, Social Media, Design for Moms

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Your Mom's Here...

  1. 1. Your Mom's Here.<br />She Said She's Got a Blog. <br />She Wants to Talk to You About Your Site.<br />
  2. 2. Who The Heck Am I?<br />2008 Walmart ElevenMoms<br />Killing off GeekMommy<br />Beta test invite overload<br />Overlapping Internet Communities<br />
  3. 3. Impressive Numbers Slide<br />Yes, these numbers are real. If anything? They’re a little low.<br /><ul><li>In 2009, there were over 3.7 million "mom bloggers" there will be an estimated 4.4 million by 2014*
  4. 4. 87.4% of US adults ages 25 to 34 went online at least once a month.
  5. 5. 93% of Moms went online. That's 32 million online moms in the US. What's more, 12% of them (3,900,000) are women with children under 18 who write blogs.</li></ul>Source: October 2009 eMarketer study<br />
  6. 6. Really Nifty Graphic Slide<br />This number here? Represents the number of Moms online by 2014 in Millions<br />
  7. 7. But Where Are They?<br />Conferences<br />Moms have their own conferences<br />Blogs<br />Blogger Outreach (they know each other)<br /><ul><li>Mom Forums</li></ul>Twitter<br />Moms self identify (search “mom” & engage)<br />Hashtag Parties<br />
  8. 8. Conference References <br />A few examples of the Mom Conference circuit<br />BlogHer<br />Type-A Parent<br />Blissdom<br />Evo<br />SheCon<br />BloggyBootcamp(s)<br />Bloggy Conference<br />
  9. 9. Blogs & Forums <br /><ul><li>Blogging Circles
  10. 10. comments build community
  11. 11. Forums (examples)
  12. 12. CafeMom.com
  13. 13. iVillage.com
  14. 14. MomItForward</li></ul>Image via iVillage.com forums<br />
  15. 15. Twitter <br />Twitter Hashtag Parties<br />ResourcefulMommy<br />Origin of the Twitter Party<br />“In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event with panelists and a conversational theme catering to the needs of clients ranging from e-commerce start-ups to nationally recognized trusted brands.” <br />via resourcefulmommy.com/about<br />hashtag.org<br />#GNO<br />
  16. 16. Final Really Clever Slide<br /><ul><li>I hate slides – have you figured that out by my titles?
  17. 17. KISS is wrong, KISU is better – Keep It Simple & Useful
  18. 18. The word “Mom” doesn’t mean “stupid” – if anything? It means more skills.
  19. 19. Free isn’t Free. Budget your R&D.</li></li></ul><li>Questions or Comments<br />@LucretiaPruitt<br />http://about.me/lucretia<br />http://slidesha.re/momsWV11 <br />

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