Online Reputation Management- By John Garvey
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Online Reputation Management- By John Garvey
- 1. “ This Business Sucks!” Enhancing your business reputation online
- 6. “Took advantage of me and grossly…
- 7. “…mediocre lunch at Onyx Fusion…
- 9. You Tweet Right Back!
- 17. Major Brands That Are Listening
- 23. Small Business On Twitter
- 25. Google Yourself And Claim & Correct Content
- 31. Google Maps – Driving Directions, Branding Opportunity, Or Social Media Site?
- 32. Google Maps Can Drive Customers, Brand, And Content
- 33. Google Maps Example Cont.
Editor's Notes
- Objective: using Groundswell as a backdrop – I would like to propose to you that there is a gap in our understanding of social media Specifically, I would like to begin a discussion, at least highlight some trends – regarding what has happened/is happening online in regarding social media and how businesses can manage their reputation But – I am also going to narrow my focus – while Groundswell focuses on some smaller companies like Blend Tech (“will it blend”) – there is a bias I think toward international brands….$100k plus expenditures on sample communities for example and, I think a bias against what I think is important – a healthy marketing mix. So, the gap I see right now, is in understanding social media’s impact on small business – everybody else in my view and there are millions of us. To do that – by way of warm up for me and context for you – I would like to start with some common ground – when I was you.