Vicci Mobile Merchandise Overview

1. The most comprehensive “Smart Reach” marketing
tool for brands to engage their fans, ‘in-the-moment’

2. 2
PAIN
Fan Event
$2.8 Billion lost
in potential sales due to pain and
hassle of event merchandising.
(according to study by Neilson)

3. MARKET FIT
Vicci’s Value
Integrated event merchandising that
empowers brands to reach their fans
in the moment, at the peak of
engagement!
3

4. Marketing / Commerce
Mobile App
• Killer design
• Simple UI/UX
• Fans shop from anywhere
• Deliver exclusive content
• Sponsor channel
• White Label Options
4

5. FEATURES
Discount Codes
Inputing a discount code
changes the cost of an item
for purchase.
!
Use to market exclusive offers
to fans
6

6. FEATURES
VIP Treatment
Vicci “Experiences” provide
artists an engaging way of
interacting with their fans.
7

7. FEATURES
Geo-Exclusive Items
Individual items can be locked
from purchasing until unlocked
by a user either by verifying their
location or inputing an
authorized
access code.
8

8. Merchandising
5
Merchandise a Priority
• High quality apparel
• Great design to fit brand
• No longer an after thought
• Deliver to fans what they want

9. Vicci Dashboard
Analytics
6
• Real time analytics
• Inventory management
• Create marketing campaigns
• Know your fans

10. The shift from e-commerce to mobile commerce
(eMarketer.com)
WHY NOW?
7

11. Stadium Wifi Coverage
!
Source: Cisco VNI 2014.
WHY NOW?
8

12. HIPSTERHACKERHUSTLER
SEAN HUNTINGTON
FOUNDER / CEO
MIKEY MURPHY
FOUNDER / CTO
GARRETT GRETSCH
FOUNDER / SALES
• BYU Visual Arts
• Owner of Sweet Cakes Music Venue
• Connoisseur of Cookies
• BYU Computer Science
• UI/UX Master
• Pokemon Master
• BYU Commercial Music
• 10 Years in Music Industry
• The Real Rockstar
DREAM TEAM
13
To run an efficient team, you only need three people:(Forbes - “Startup Dream Team”)

13. ADVISORS
JOHN RICHARDS
HEAD OF OPERATIONS
GOOGLE FIBER PROVO
MIKE DODSON
ENTREPRENEUR IN RESIDENCE
IDEA LAB PASADENA
DON OSMOND
TALENT MANAGER, OWNER
OZCOMM
SID KROMMENHOEK
PARTNER
PEAK VENTURES
• Chairman of the Advisory Board
• Co-Founder BoomStartup
• Partner - Utah Angels
• President - FirstStep Advisers
• Life in Music Industry
• PR Undergrad - BYU
• Columnist - Deseret News
• $800M+ in Previous Exits
• Founder/CEO - iFan Media
• Product Strategy - Mirapoint
• Founder - Zinch
• Partner - HKK Marketing
• Partner - Peak Ventures
RACHEL DUNHAM
PRODUCTION MANAGEMENT
LIVE NATION
JAMESON HASLAM
INVESTOR RELATIONS
BAIN CAPITAL
• 7 Years in Music Industry
• Production Asst. - Chris Brown
• Pop & Country Music Industry
• Working operationally w/ Vicci
• Stanford Economics Undergrad
• Added $1M+ in recurring rev at Addepar
• Raised $15m+ at Addepar
14

14. Let’s Conquer!
!
Sean Huntington
sean@getvicci.com
480.433.6774