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The ABC of User Testing
- 1. The ABC of User Testing Organized design reality check, on a budget Gabriel Radic, March 3rd 2009 8points.com Wednesday, March 4, 2009
- 2. Benefits Wednesday, March 4, 2009
- 3. Better products. http://en.wikipedia.org/wiki/ File:Palm_Vx_Handheld.jpg Wednesday, March 4, 2009
- 4. More sales. Gabriel Radic 12 bd. Desgranges, 92303 Sceaux Wednesday, March 4, 2009
- 5. Increased productivity. Get Stuff Done. Wednesday, March 4, 2009
- 6. Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
- 7. Improve TTM and costs. http://flickr.com/photos/dnorman/113374512/ Bad Elevator Button Placement Wednesday, March 4, 2009
- 8. Types of usability tests Wednesday, March 4, 2009
- 9. Lab tests. http://flickr.com/photos/yandle/3231980616/ Brighton Uni Usability Lab Wednesday, March 4, 2009
- 10. The Expert. Jakob Nielsen Wednesday, March 4, 2009
- 11. Guerilla usability tests. http://flickr.com/photos/studholme/ 3098285290/ Practicing user testing Wednesday, March 4, 2009
- 12. Parallel versions. Wednesday, March 4, 2009
- 13. Roll your own Wednesday, March 4, 2009
- 14. Undercover user tests. http://flickr.com/photos/sethw/381321976/ Ninja Wednesday, March 4, 2009
- 15. Check user •BACKUP expectations. •WEB STORE ?! •RESTORE •SETTINGS Wednesday, March 4, 2009
- 16. Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
- 17. Recurring issues. http://flickr.com/photos/chatiryworld/ 2336481965/ Food cupboard Wednesday, March 4, 2009
- 18. Parallel versions. Wednesday, March 4, 2009
- 19. Download Parallel versions. Wednesday, March 4, 2009
- 20. Parallel Free Trial! versions. Wednesday, March 4, 2009
- 21. Parallel versions. Free Trial! Wednesday, March 4, 2009
- 22. Parallel versions. Buy Now! Wednesday, March 4, 2009
- 23. Parallel versions. Buy Now! Wednesday, March 4, 2009
- 24. Script. http://flickr.com/photos/borkurdotnet/ 2392904394/ Coffee, sugar and spoon Wednesday, March 4, 2009
- 25. Resources • Guerrilla usability, by Mary Deaton, 2001 articles.techrepublic.com.com/5100-10878_11-1044626.html • A Business Case for Usability, by John S. Rhodes, 2001 webword.com/moving/businesscase.htm • Usability Basics www.usability.gov/basics • Google Analytics and Webmaster Tools www.google.com/analytics www.google.com/webmasters/tools • User-friendly ecommerce sites: Amazon and Panic www.amazon.com www.panic.com Wednesday, March 4, 2009
- 26. Q&A Wednesday, March 4, 2009
Editor's Notes
- Improve the product based on customer expectations. Put the branding and visual design in sync with the ergonomics.
- Better products sell more. A cumbersome and unpredictable sales prevents sales. A more usable checkout process reduces attrition. Visa ads with the cheque vs card payment.
- Improve the efficiency of your collaborators and clients. Decrease user acclimation time and errors.
- Reduce costs by including user needs early in the design. Avoid outstanding mistakes.
- Expensive. Lengthy.
- Efficient and fast. Not deep and relevant enough.
- Roll out multiple versions on a limited subset of the user base. Quantify the use and success of each version.
- Everyone is a lab rat. EVERYONE. “Show me!” Ask for the harsh critique.
- Some of the things that are obvious once explained may be very unintuitive.
- Find the problems that will occur every time the user tries the product. They make you look unprofessional.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- It’s easy with Google Analytics and other stats.
- List the steps you want to test, if you want to cover specific features.