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Enchantment v3.0

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Version 2.3Z: added travel photos, Alexander Swallowtail photo, and cover photo with my autograph.

Version 2.3Z: added travel photos, Alexander Swallowtail photo, and cover photo with my autograph.

Version 3: added more photos: Mustang GT500, Richard Branson, Istanbul, etc

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Enchantment v3.0 Enchantment v3.0 Presentation Transcript

  • The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki [email_address]
  • Achieve Likability 1
  • Zygomatic major muscle
      • “ Pan Am” smile
  • Orbicularis oculi muscle
      • Make a
      • Duchenne smile
  • Dress for a tie
      • Under-dressing:
      • “ I don ’ t
      • respect you ”
      • Over-dressing:
      • “ I am better
      • than you ”
      • Equal-dressing:
      • “ We ’ re peers ”
  • Shake it
      • Eye contact throughout
      • Appropriate verbal greeting
      • Duchenne smile
      • Grip and firm squeeze
      • Mid-point position between the two of you
      • Cool, dry, and moderately smooth hand
      • Medium level of vigor
      • Two or three seconds
      • PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
      • + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
  •  
  • Achieve Trustworthiness 2
  • Trust others
  • Bake, don ’t eat
  • Default to “ yes ”
  • Get Ready 3
  • Do something DICEE Deep Intelligent
  • Do something DICEE
  • Do something DICEE Deep Complete Empowering Elegant Intelligent
  • Make it short, sweet, and swallowable
  • Make it short, sweet, and swallowable
  • Conduct a premortem
  • Launch 4
  • Tell a story
  • Plant many seeds
  • Use salient points Miles/gallon Yearly costs vs. Dollars Months of food vs. Gigabytes Number of songs vs.
  • Overcome 5
  • Provide social proof
  • Find a bright spot
  • Enchant all the influencers
  • Endure “ Loving Memory of Jerry Garcia” by Stephen Dorian Miner 6
  • Don’ t rely on money
  • Invoke reciprocation
  • Build an ecosystem
  • Present 7
  • Customize the introduction
  •  
  •  
  •  
  •  
  • Sell your dream
    • iPhone ≠ $188 of parts + AT&T
  • This is 30 This is 20 This is 10 30-point font 20 minutes 10 slides 10 20
  • Use Technology 8
  • Remove the speed bumps
  • Remove the speed bumps Sungevity
  • Provide value
      • Information
      • Insights
      • Assistance
  • Engage Fast Many Often
  • Enchant Up 9
  • Drop everything else
  • Prototype fast
  • Deliver bad news early
  • Enchant Down 10
  • Provide a MAP Mastery Autonomy Purpose
  • Empower action
  • Suck it up Mike Rowe, Dirty Jobs
  •  
  •  
  •  
  •  
  • Resisting you is futile.
  • Enchantment Text “mac” to 44133 PDF from Gina@garage.com Slides by AnaFxFz.com
  •