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Enchantment v3.0

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  • 150,930 views

Version 2.3Z: added travel photos, Alexander Swallowtail photo, and cover photo with my autograph.

Version 2.3Z: added travel photos, Alexander Swallowtail photo, and cover photo with my autograph.

Version 3: added more photos: Mustang GT500, Richard Branson, Istanbul, etc

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Enchantment v3.0 Presentation Transcript

  • 1. The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki [email_address]
  • 2. Achieve Likability 1
  • 3. Zygomatic major muscle
      • “ Pan Am” smile
  • 4. Orbicularis oculi muscle
      • Make a
      • Duchenne smile
  • 5. Dress for a tie
  • 6.
      • Under-dressing:
      • “ I don ’ t
      • respect you ”
  • 7.
      • Over-dressing:
      • “ I am better
      • than you ”
  • 8.
      • Equal-dressing:
      • “ We ’ re peers ”
  • 9. Shake it
      • Eye contact throughout
      • Appropriate verbal greeting
      • Duchenne smile
      • Grip and firm squeeze
      • Mid-point position between the two of you
      • Cool, dry, and moderately smooth hand
      • Medium level of vigor
      • Two or three seconds
      • PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
      • + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
  • 10.  
  • 11. Achieve Trustworthiness 2
  • 12. Trust others
  • 13. Bake, don ’t eat
  • 14. Default to “ yes ”
  • 15. Get Ready 3
  • 16. Do something DICEE Deep Intelligent
  • 17. Do something DICEE
  • 18. Do something DICEE Deep Complete Empowering Elegant Intelligent
  • 19. Make it short, sweet, and swallowable
  • 20. Make it short, sweet, and swallowable
  • 21. Conduct a premortem
  • 22. Launch 4
  • 23. Tell a story
  • 24. Plant many seeds
  • 25. Use salient points Miles/gallon Yearly costs vs. Dollars Months of food vs. Gigabytes Number of songs vs.
  • 26. Overcome 5
  • 27. Provide social proof
  • 28. Find a bright spot
  • 29. Enchant all the influencers
  • 30. Endure “ Loving Memory of Jerry Garcia” by Stephen Dorian Miner 6
  • 31. Don’ t rely on money
  • 32. Invoke reciprocation
  • 33. Build an ecosystem
  • 34. Present 7
  • 35. Customize the introduction
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40. Sell your dream
    • iPhone ≠ $188 of parts + AT&T
  • 41. This is 30 This is 20 This is 10 30-point font 20 minutes 10 slides 10 20
  • 42. Use Technology 8
  • 43. Remove the speed bumps
  • 44. Remove the speed bumps Sungevity
  • 45. Provide value
      • Information
      • Insights
      • Assistance
  • 46. Engage Fast Many Often
  • 47. Enchant Up 9
  • 48. Drop everything else
  • 49. Prototype fast
  • 50. Deliver bad news early
  • 51. Enchant Down 10
  • 52. Provide a MAP Mastery Autonomy Purpose
  • 53. Empower action
  • 54. Suck it up Mike Rowe, Dirty Jobs
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59. Resisting you is futile.
  • 60. Enchantment Text “mac” to 44133 PDF from Gina@garage.com Slides by AnaFxFz.com
  • 61.