By invitation of the Dutch Embassy in Canada this presentation was given at the Tulip festival appreciation dinner May 2014. The audience were representatives of the Canadian capital Ottawa like government representatives, chamber of commerce, InvestOttawa, associations, organization of the Tulip Festival and of course entrepreneurs. It was an honor and pleasure to present for such a grateful audience.

1. THEVALUEOFHORTICULTURE
Tulip buffet dinner
May 8th 2014

2. THEVALUEOFHORTICULTURE
Your presentation
• Holland v.s. The Netherlands
• Overview horticulture
• Facts&Figures
• Fascinating flower bulbs
• Feeding the world

3. THEVALUEOFHORTICULTURE

4. THEVALUEOFHORTICULTURE

5. THEVALUEOFHORTICULTURE

6. THEVALUEOFHORTICULTURE

7. THEVALUEOFHORTICULTURE
Importance horticulture in Holland
• 30.000 companies
• Production value 20 billion Euro
• Export value 16 billion Euro
• Import value 9 billion Euro
• Contribution trade balance 20-25%
• Employment 425.000 jobs (in+direct)

8. THEVALUEOFHORTICULTURE
Competitive advantage horticulture
• Climate (1900-till?)
• Close to cities (1900-1950)
• Collaboration growers (1950-2000)
• Low energy prices (1960-2010)
• Knowledge (2010-till?)

9. THEVALUEOFHORTICULTURE
Holland leading in knowledge
Source: Greenport Holland 2011
0 100 200 300 400 500 600 700 800 900 1000
Netherlands
France
Germany
USA
Swiss
Spain
Japan
Australia
patents (1999-2008)
breeders rights (2010)

10. THEVALUEOFHORTICULTURE
Global ranking agricultural science
Source: Greenport Holland 2011
0 10 20 30 40 50 60 70 80 90 100
University of California
Wageningen University
Cornell University
University of California-Berkley
University of Wisconsin-Madison
University of Florida
Michigan State University
University of Minnesota-Twin Cities
Harvard University
Gent University
ranking agricultural universities

11. THEVALUEOFHORTICULTURE
Holland is leading exporter (1)
Source: Greenport Holland 2011
0 2 4 6 8 10 12 14
Spain
USA
Netherlands
China
Mexico
Belgium
Italy
Turkey
France
Chili
vegetable production value ($ billion)

12. THEVALUEOFHORTICULTURE
Holland is leading exporter (2)
Source: Greenport Holland 2011
0 2 4 6 8 10 12
Netherlands
Colombia
Equador
Belgium
Italy
Germany
Denmark
USA
Kenia
Zimbabwe
floriculture production value ($ billion)

13. THEVALUEOFHORTICULTURE
Holland is leading exporter (3)
Source: Greenport Holland 2011
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
Netherlands
Chili
Israel
New Zealand
USA
France
Brasil
Germany
UK
Belgium
bulbs production value ($ billion)
Netherlands to Canada
US$ 34 million

14. THEVALUEOFHORTICULTURE
Who has green fingers?

15. THEVALUEOFHORTICULTURE
Fascinating flowerbulbs…….

16. THEVALUEOFHORTICULTURE
Tulip mania 1634
2003

17. THEVALUEOFHORTICULTURE

18. THEVALUEOFHORTICULTURE

19. THEVALUEOFHORTICULTURE

20. THEVALUEOFHORTICULTURE
The meaning of flower bulbs

21. THEVALUEOFHORTICULTURE

22. THEVALUEOFHORTICULTURE
Club of Rome 1973

23. THEVALUEOFHORTICULTURE
Water usage (ltr/kg tomatoes)
0 10 20 30 40 50 60 70 80 90 100
Israel (field)
Spain (plastic tunnel)
Spain (plastic ventilated tunnel)
Netherlands (greenhouse)
Netherlands (greenhouse recirculation)
Netherlands (closed greenhouse)
water usage (ltr/kg tomatoes)
Source: FFEW 2014

24. THEVALUEOFHORTICULTURE

25. THEVALUEOFHORTICULTURE
Feeding the world
Serving the planet
Supporting our society
Securing our investment
Future for next generations
The value of horticulture

26. THEVALUEOFHORTICULTURE
THANKS
Frans-Peter Dechering RM
+31 624 431639
franspeter.dechering@ffew.nl