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Haifa Group is a leading producer of fertilizers for horticulture. The presentation was about the role of social media related to building brands and the importance of cross fertilization (cross media). The present international sales representatives were inspired by practical examples of the horticultural business like Koppert Cress and International Horti Fair. The lecture was given by mr. Frans-Peter Dechering. He is not a social media specialist, but he is good at building brands, building business and building customer relations. His passion is the international horticultural business and sales&marketing. Give him a call +31 624 431639 or post a tweet to @FPDechering. You can book him for inspiring interactive presentations.