Social media related tobrandstrategy and pioneering        relationships   Its all about cross fertilization!        Septe...
entrepreneur         passion                             customers                          marketingdiversity       Frans...
Poll:What’s your opinion of socialmedia from B2B point of view?
blog          virtual          worlds                                      (live)                                       ca...
Poll:How involved are you?
own blog or webside            creators        Uploading video10%   17%                         posting ratings/reviews   ...
Social media research(source: Focus 2011)
Social media research: Commonly usedsocial media tools(source: Social Media Examiner 2012)
Social media research: Othermarketing forms(source: Social Media Examiner 2012)
Social media research: Benefits ofsocial media usage(source: Social Media Examiner 2012)
Social media research: agri Belgium (%)(source: AgriDirect 2012)
Social media agri industry (%)(source: AgriDirect 2011)                            NL 2011   Belgium 2012LinkedIn         ...
Social media research:Differences per country(source: Social Media Examiner 2012)
Social media research:Differences per country(source: Social Media Examiner 2012)
Social media research:Differences per country(EHEC example)
Social media research: EHEC example
The importance of cross ferlilization
The importance of cross ferlilization
BrandstrategyAspirationalGlobal sollutions for global challenges(food – water – clean energy – wellbeing)EmotionalExhibito...
Brandvalues              Energizing          InnovativeCosmopolitan         Enrichment                              Co-ope...
Social media strategyExposure - traffic - acquisition - learning –engazing roleMonitoring - ranking – rentention - service...
The importance of cross ferlilization
Your benefits of social media
Your potential goalsGenerating leadsBuilding relationshipsKnowledge exchangeProduct development
Who would like a social media     plan right now?
Social media research: brandstrategy(source: Robert Doggers/Letsgosocial.nl 2011)
crop                                pictures                                                     Examples          product...
Know your (partner) brand        values
Be consequent in your     proposition
Take first movers advantage         (if possible)
Cross fertilization is the key to             success
Be involved = getting    involvement
Poll:What’s your opinion of socialmedia from B2B point of view?
Thanks for your attention    Frans-Peter Dechering          +31 624 431639          @FPDechering
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012
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Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012

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Haifa Group is a leading producer of fertilizers for horticulture. The presentation was about the role of social media related to building brands and the importance of cross fertilization (cross media). The present international sales representatives were inspired by practical examples of the horticultural business like Koppert Cress and International Horti Fair. The lecture was given by mr. Frans-Peter Dechering. He is not a social media specialist, but he is good at building brands, building business and building customer relations. His passion is the international horticultural business and sales&marketing. Give him a call +31 624 431639 or post a tweet to @FPDechering. You can book him for inspiring interactive presentations.

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  • Brandvalues!
  • Social media related to brandstrategy, it's all about cross fertilization. Presentation Haifa Group September 19th 2012

    1. 1. Social media related tobrandstrategy and pioneering relationships Its all about cross fertilization! September 19 2012 th
    2. 2. entrepreneur passion customers marketingdiversity Frans-Peter Dechering +31 624 431639 horticulture @FPDechering ICT strategy international communication involvement mountainbiker
    3. 3. Poll:What’s your opinion of socialmedia from B2B point of view?
    4. 4. blog virtual worlds (live) castpublish social media landscape share social games Social discuss net works
    5. 5. Poll:How involved are you?
    6. 6. own blog or webside creators Uploading video10% 17% posting ratings/reviews critics19% 17% forums/chatrooms RSS feeds collectors tagging websites &9% 6% photo’s active social networking13% 26% joiners own profile page Reading blogs40% 41% spectators active social networking53% 46% inactives no participation 2011
    7. 7. Social media research(source: Focus 2011)
    8. 8. Social media research: Commonly usedsocial media tools(source: Social Media Examiner 2012)
    9. 9. Social media research: Othermarketing forms(source: Social Media Examiner 2012)
    10. 10. Social media research: Benefits ofsocial media usage(source: Social Media Examiner 2012)
    11. 11. Social media research: agri Belgium (%)(source: AgriDirect 2012)
    12. 12. Social media agri industry (%)(source: AgriDirect 2011) NL 2011 Belgium 2012LinkedIn 72% 3%Twitter 49% 6%YouTube 36% 60%Facebook 15% 65%Hyves 10% -Google+ - 26%Spectators of creators?
    13. 13. Social media research:Differences per country(source: Social Media Examiner 2012)
    14. 14. Social media research:Differences per country(source: Social Media Examiner 2012)
    15. 15. Social media research:Differences per country(EHEC example)
    16. 16. Social media research: EHEC example
    17. 17. The importance of cross ferlilization
    18. 18. The importance of cross ferlilization
    19. 19. BrandstrategyAspirationalGlobal sollutions for global challenges(food – water – clean energy – wellbeing)EmotionalExhibitors and visitors experience the Horti Fairas their ‘own fair’FunctionalCommercial revenues at booth and event
    20. 20. Brandvalues Energizing InnovativeCosmopolitan Enrichment Co-operative Hospitable
    21. 21. Social media strategyExposure - traffic - acquisition - learning –engazing roleMonitoring - ranking – rentention - service15 target countries worldwide; focus HollandCross fertilization
    22. 22. The importance of cross ferlilization
    23. 23. Your benefits of social media
    24. 24. Your potential goalsGenerating leadsBuilding relationshipsKnowledge exchangeProduct development
    25. 25. Who would like a social media plan right now?
    26. 26. Social media research: brandstrategy(source: Robert Doggers/Letsgosocial.nl 2011)
    27. 27. crop pictures Examples product test disease daily report alert CCS exchangecompany page instruction personal video profile
    28. 28. Know your (partner) brand values
    29. 29. Be consequent in your proposition
    30. 30. Take first movers advantage (if possible)
    31. 31. Cross fertilization is the key to success
    32. 32. Be involved = getting involvement
    33. 33. Poll:What’s your opinion of socialmedia from B2B point of view?
    34. 34. Thanks for your attention Frans-Peter Dechering +31 624 431639 @FPDechering

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