3. Key Challenges
• To create own space in the crowded market
of events
• To attract the right crowd.
• To make the event as a networking tool and
a launch pad
5. The brief
Ideate and execute a strategic communication plan
that will empower the team to achieve:
• Event acceptance by end user
• Appreciation by end user
• Volumes – right numbers to start with.
6. The strategy
In the Pune market, We will have to do
three things:
• Inform
• Impress
• Inspire
7. INFORM
• Market the event right
• Right tools.
• Right time
• Right approach
(the event can have a very attractive name,
something that can raise eyebrows, interest
and adrenalin)
