This series will dive into the many options you have to take your website from simple existence to a site that offers impressive technology to connect with, and drive customers to buy.

2. Convert Traffic to Leads
By now, you know that maintaining your website plus
the addition of customized features gets more visitors to
land on your site, but what can you do to now turn those
visitors into buyers?

3. Interactive tools keep your customers interested in
your site and deliver more leads for you.

4. Creating Tools, Add-Ons, and Links
Include shopping tools to help shoppers quickly find what they’re
looking for.
Credit applications
Internet specials
Vehicle incentives
Quick links to new and used inventory

5. Creating Tools, Add-Ons, and Links
Add-ons like Build and Price, Carfax, and Black Book’s Trade Appraisal
and Credit Score Estimator provide even more interactive customer tools.

6. Join the growing conversation online
and improve your business.

7. Engaging Through Social Media Channels
Customers are influenced by peers when making large purchase
decisions.
Did you know that 63 percent of auto shoppers are less
likely to purchase from a Dealer with negative reviews?

8. Engaging Through Social Media Channels
Integrating your social media channels with your site helps you promote
positive reviews.

9. Chat is an easy and excellent way to expand
your reach to customers.

10. Chatting with Your Customers
Live chat allows you to answer customers questions at any
hour of the day or night, keeping them satisfied.

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