Children’s Summer Nutrition 2010 Marketing Pilot
Florida Partnership to End Childhood Hunger This marketing pilot combines Points 7 and 10 of the Florida Partnership’s  Te...
Expand the Reach of Summer Meals Programs POINT 7 Florida Partnership to End Childhood Hunger
Provide Comprehensive Public Education About Available Assistance POINT 10 Florida Partnership to End Childhood Hunger
Florida Partnership to End Childhood Hunger <ul><li>Anquan Boldin Foundation </li></ul><ul><li>Baltimore Ravens </li></ul>...
Orlando Magic/Publix PSAs Florida Partnership to End Childhood Hunger 30-second PSAs  produced by Orlando Magic  paid for ...
Anquan Boldin / Share Our Strength PSA Florida Partnership to End Childhood Hunger Click here to view online opens in Wind...
BILINGUAL BUSINESS CARDS Florida Partnership to End Childhood Hunger Distributed in various public service venues througho...
Bus Stops Generic (8.5 “ x 11”) Available in English, Spanish, and Creole Florida Partnership to End Childhood Hunger POST...
Community   Foundation for Palm Beach & Martin Counties WEBSITES & NEWSLETTERS Florida Partnership to End Childhood Hunger...
WKMG Home Page Takeover WEBSITES & NEWSLETTERS Florida Partnership to End Childhood Hunger
What Went Well Reporting the SUCCESSES !
The Summer Nutrition Programs  brought nearly  $3.6 million   into the project counties TOTAL FEDERAL FUNDS LEVERAGED An a...
2,400  more children! ADDITIONAL CHILDREN SERVED a 33% increase over 2009!  (in Orange County) Florida Partnership to End ...
over 54,000 additional lunches and 70,000 additional breakfasts ADDITIONAL MEALS SERVED Florida Partnership to End Childho...
Nearly  7,300  first time visitors 2010 WWW.SUMMERFOODFLORIDA.ORG
Florida Partnership to End Childhood Hunger Outreach Media HOW  did you hear about us?
Outreach Media WHERE  did you hear about us? Florida Partnership to End Childhood Hunger
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2010 SFSP OUTREACH ASSESSMENT & RESULTS

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Assessment and results from the Florida Partnership to End Childhood Hunger's 2010 Summer Food outreach work in Orange & Palm Beach counties.

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  • June – August 2010
  • Visit www.floridahungerpartnership.org for more information.
  • Visit www.floridahungerpartnership.org for more information.
  • FEATURE APPEARANCE Q81 Foundation FUNDING Florida Dairy Farmers Share Our Strength PRODUCTION Baltimore Ravens Palm Beach County (Channel 20) FILMING LOCATION Baltimore Ravens Florence De George Boys &amp; Girls Club
  • PSA with Rashard Lewis—Spanish version with Joey Col ó n PSA filmed and produced by Orlando Magic Children featured in the PSA were participants in the J.B. Callahan Center Publix has underwritten the cost of airtime for the past 2 years (2009 &amp; 2010) WKMG donated free airtime on their Spanish-language station, LATV
  • PSA with Anquan Boldin Foundation and Anquan Boldin, NFL player on WPTV PSA filmed and produced by Palm Beach County; Anquan Boldin portion filmed by the Baltimore Ravens Children featured in the PSA were participants in the Boys and Girls Club of Palm Beach County Florence DeGeorge Center Summer Camp Program
  • 3 languages this year: English, Spanish, and Creole. All cards were bi-lingual, either English/Spanish or English/Creole Distribution of 100,000 business cards and posters through various community partner locations including: County Health Departments (WIC Centers) Department of Children &amp; Families AND Community Partners County Governments (Health &amp; Family Services) Faith-based organizations Goodwill Stores (PALM BEACH) Sheriff’s Community Policing Locations (PALM BEACH) Medicaid Senator Bill Nelson’s Office Workforce Locations YMCA
  • 48” x 68” Bus stop signage at 25 designated locations near areas of need (Title 1 Schools, low-income areas, and Housing Authorities) CBS Advertising (Palm Beach) contributed 2 bus shelter locations in kind, and extended the display time beyond the contract for some locations. SIGNAL OUTDOOR ADVERTISING (Orange) donated the bus shelter space for the entire summer. 8.5” x 11” posters were made available for download online at the RESOURCES page of www.summerfoodflorida.org.
  • Palm Beach County Channel 20 Community Bulletin Board Newsletter and link placement with the following organizations: 2-1-1 Children’s Services Council of Palm Beach County Monday Morning Update City of West Palm Beach – Youth, Family &amp; Community Services Community Food Alliance Community Foundation for Palm Beach and Martin Counties – YourPBC.org CROS Ministries Faith-based organizations Palm Beach County Palm Beach County League of Cities Palm Beach County Office of Community Revitalization Community Link The Glades Initiative
  • Online, WKMG also donated two “Homepage Takeover” days with SFSP information on two separate dates www.clickorlando.com Highest peak of web visits for www.summerfoodflorida.org were on 6/22/2010 during the first takeover.
  • INCREASE ONLY IN ORANGE--$130,525.25 more than 2009 (9% increase)
  • Average Daily Attendance, meaning the [# of first lunches served] divided by the [# of service days for the longest running sponsor] There was also a net gain of 70+ sites in summer 2010.
  • GREAT SUMMER! Listed numbers are NET INCREASES for all sponsors. 1,557,428 total meals &amp; snacks served over the entire summer! Increase in breakfasts and decrease in snacks is a result of certain sponsors encouraging sites to couple lunch with the more substantive BREAKFAST RATHER THAN SNACK.
  • Includes visitors from all across the state, including pilot summer outreach in target counties.
  • Does not include responses from the survey on www.summerfoodflorida.org; only those collected by operators on the Summer Food Helpline. #1 Business Cards #2 Television PSA Though other mediums don’t have as large #s, multiple venues add credibility to the program. Some callers may say that they saw the advertisement in one place/medium, but didn’t decided to actually call until they saw it again in another place/medium. Florida Department of Education also had advertisements on the exterior of city transit buses, which generated 90 calls to their hotline this summer.
  • #1 – WIC  #2 – TV  #3 – FRIEND  #4 - DCF “ Friend” category may actually account for other categories, having heard about the program from one of the other outlets DCF also distributed cards to other venues that callers may not have known to attributed to DCF’s outreach. “ OTHERS” INCLUDE Mexican Consulate, Orange County Community Action, John Bridges Community Center, “Child Support”, ___
  • 2010 SFSP OUTREACH ASSESSMENT & RESULTS

    1. 1. Children’s Summer Nutrition 2010 Marketing Pilot
    2. 2. Florida Partnership to End Childhood Hunger This marketing pilot combines Points 7 and 10 of the Florida Partnership’s Ten Point Plan…
    3. 3. Expand the Reach of Summer Meals Programs POINT 7 Florida Partnership to End Childhood Hunger
    4. 4. Provide Comprehensive Public Education About Available Assistance POINT 10 Florida Partnership to End Childhood Hunger
    5. 5. Florida Partnership to End Childhood Hunger <ul><li>Anquan Boldin Foundation </li></ul><ul><li>Baltimore Ravens </li></ul><ul><li>CBS Advertising </li></ul><ul><li>Community Foundation for Palm Beach and Martin Counties </li></ul><ul><li>Florida Dairy Farmers </li></ul><ul><li>Fun and Fit as a Family </li></ul><ul><li>PBCTV Channel 20 (Palm Beach County Board of County Commissioners) </li></ul><ul><li>Share Our Strength </li></ul>UNDERWRITERS & CONTRIBUTORS Underwriters & Contributors <ul><li>Orlando Magic </li></ul><ul><li>Publix </li></ul><ul><li>Signal Outdoor Advertising </li></ul><ul><li>WKMG Local 6 </li></ul>Anquan Boldin Foundation
    6. 6. Orlando Magic/Publix PSAs Florida Partnership to End Childhood Hunger 30-second PSAs produced by Orlando Magic paid for by Publix Supermarkets, Inc. aired on WKMG Local 6 and LATV CLICK HERE to view online (opens in Windows Media Player) English Version feat. Rashard Lewis NEW! in 2010 CLICK HERE to view online (opens in QuickTime Player) Spanish Version feat. Joey Colón
    7. 7. Anquan Boldin / Share Our Strength PSA Florida Partnership to End Childhood Hunger Click here to view online opens in Windows Media Player
    8. 8. BILINGUAL BUSINESS CARDS Florida Partnership to End Childhood Hunger Distributed in various public service venues throughout both counties and the source of 83% of helpline referrals . (in three languages) English Creole Spanish
    9. 9. Bus Stops Generic (8.5 “ x 11”) Available in English, Spanish, and Creole Florida Partnership to End Childhood Hunger POSTERS
    10. 10. Community Foundation for Palm Beach & Martin Counties WEBSITES & NEWSLETTERS Florida Partnership to End Childhood Hunger 211 Palm Beach County Children’s Services Council of Palm Beach County as well as: City of West Palm Beach  Community Food Alliance  CROS Ministries  Palm Beach County  PBC League of Cities  Palm Beach County Office of Community Revitalization Community Link  The Glades Initiative  and others…
    11. 11. WKMG Home Page Takeover WEBSITES & NEWSLETTERS Florida Partnership to End Childhood Hunger
    12. 12. What Went Well Reporting the SUCCESSES !
    13. 13. The Summer Nutrition Programs brought nearly $3.6 million into the project counties TOTAL FEDERAL FUNDS LEVERAGED An additional $130,000+ over 2009 (in Orange County) Florida Partnership to End Childhood Hunger
    14. 14. 2,400 more children! ADDITIONAL CHILDREN SERVED a 33% increase over 2009! (in Orange County) Florida Partnership to End Childhood Hunger
    15. 15. over 54,000 additional lunches and 70,000 additional breakfasts ADDITIONAL MEALS SERVED Florida Partnership to End Childhood Hunger
    16. 16. Nearly 7,300 first time visitors 2010 WWW.SUMMERFOODFLORIDA.ORG
    17. 17. Florida Partnership to End Childhood Hunger Outreach Media HOW did you hear about us?
    18. 18. Outreach Media WHERE did you hear about us? Florida Partnership to End Childhood Hunger
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