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Realizing the Vision to End Childhood Hunger

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Josh Wachs introduces Share Our Strength's state-based strategy for ending childhood hunger in America.

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Realizing the Vision to End Childhood Hunger

  1. 1. Share Our Strength <br />2009 Conference of Leaders<br />Saturday, November 7 <br />Welcome Lunch <br />
  2. 2. Realizing the Vision to End Childhood Hunger<br />Revise Taste grants to reflect childhood hunger strategy<br />10 Point Plan to end childhood hunger completed<br />GABS launched with focus on after school/summer meals.<br />Decision to focus on childhood hunger in US<br />2004 2005 2006 2007<br />Washington DC Implementation begun<br />Re-branded Share Our Strength - No Kid Hungry tagline and manifesto adopted<br />Funding secured from Case Foundation and Sodexo for DC pilot<br />At COL, State Hunger Group Meeting convened and corporate roundtable hosted<br />Anti-Hunger Leaders Interviewed<br />
  3. 3. Realizing the Vision to End Childhood Hunger<br />Pres. Obama pledges to end childhood hunger by 2015<br />Launch Partnership with Gov. O’Malley and MD<br />Con Agra becomes sponsor of OFL<br />UPS & Gates funding for FL & WA plans to end childhood hunger <br />Goal: 10 states have ending childhood hunger plans by Dec 2010<br />2007 2008 2009 <br />Focus state strategy on Governors and leaders/and on access; participation<br />Launch Great American Dine Out to generate funds for CHS<br />Launch National campaign to end childhood hunger<br />Leading NAHO plan to End Childhood Hunger<br />
  4. 4.
  5. 5. CAMPAIGN TO END CHILDHOOD HUNGER<br />NOKIDHUNGRY<br />
  6. 6. The Crisis: Childhood Hunger<br /><ul><li>12.4 million children in the US—that’s one in six—don’t know when their next meal will come.
  7. 7. Undernourished children suffer from
  8. 8. Impaired cognitive development
  9. 9. Long-term emotional & health problems
  10. 10. Decreased educational attainment
  11. 11. Decreased productivity
  12. 12. Across the nation, 99% of all participating food banks reported significant increases in demand from summer 2008 to summer 2009 </li></li></ul><li>The Problem: Access<br />There is enough food in America to feed all children, yet: <br /><ul><li>10 million eligible kids don’t get free or reduced price school breakfast.
  13. 13. 16.3 million children qualify for summer meals but don’t receive them.</li></ul>There is huge gap between kids who are eligible for programs and those who receive them.<br />7<br />
  14. 14. Why Do Kids Go Hungry?<br />ACCESS<br />STIGMA<br />EDUCATION/AWARENESS<br />FACILITIES/TRANSPORTATION<br />RED TAPE<br />POVERTY<br />
  15. 15. The Time is Now<br />Share Our Strength has the Expertise to Answer the Call<br />recession leaves children hungry<br />Political Climate/President Obama’s Mandate<br />IN HARD ECONOMIC TIMES, MORE FAMILIES USING FOOD STAMPS<br />Heightened Awareness<br />Compelling Cause to Consumers<br />9<br />
  16. 16. WE ARE UNIQUELY POSITIONED TO ADDRESS THIS PROBLEMShare Our Strength is the Leading Organization Working to End Childhood Hunger in America<br /><ul><li>Fundraiser
  17. 17. Thought Leader and Grantmaker
  18. 18. Innovative Direct Service Provider
  19. 19. Strategic Collaborator</li></li></ul><li>Share Our Strength’s Campaign to End Childhood Hunger by 2015: No Kid Hungry<br />
  20. 20. Systemic Change Model<br />
  21. 21. What this will take: campaign approach<br />Election day = November 3, 2015 <br />Victory = Ending Childhood Hunger<br />Raise the resources to win.<br />Message, message, message. <br />Don’t forget your base.<br />It takes an army. <br />Timing is everything. <br />Early victories count. <br />Know the map.<br />Well-oiled machine.<br />
  22. 22. Campaign Strategies<br /><ul><li>Operation Frontline
  23. 23. National grantmaking
  24. 24. National public awareness and advocacy campaign
  25. 25. State-based partnerships</li></ul>Ending childhood hunger in the US by 2015 is Share Our Strength’s #1 priority.<br />
  26. 26. Operation Frontline: Connecting Families with Food<br /><ul><li>Teaches families how to prepare healthy, tasty meals on a limited budget.
  27. 27. Led by professional chefs and nutritionists
  28. 28. Since 1993, has helped more than 55,000 families across the US</li></li></ul><li>Franconia, NH<br />Copper Cannon Camp<br />Facility Grant<br />Los Angeles, CA<br />Los Angeles Regional Foodbank<br />Afterschool Grant <br />Washington, DC<br />Friendship Public Charter School <br />Breakfast Grant<br />Malad City, ID<br />Malad Summer Program Summer Grant<br />Houston, TX<br />Kid Meals<br />Afterschool Meals Grant<br />Examples of Grant Impact<br />
  29. 29. Connecting Families With Food<br />Since the beginning of the recession, $4.9 million in funding has helped grantees:<br />Provide 4.5 million more meals to children than in 2008<br />Distribute 15 million additional pounds of emergency food to those in need <br />
  30. 30. National public awareness and advocacy campaign<br />Chefs in the Cafeteria: Listening Tour of DC schools with White House Assistant Chef Sam Kass<br />Improving the Foods Children Eat at School: A Discussion on Engaging the Culinary Community<br />Building Relationship with USDA/Secretary Tom Vilsack<br />
  31. 31. Building a movement<br /><ul><li>Dramatically expand the size of our online community
  32. 32. Create greater awareness of childhood hunger
  33. 33. Inspire action - donate, advocate, share your story</li></li></ul><li>State-Based Partnerships<br /><ul><li>Convene “unusual suspects” to create public-private partnerships
  34. 34. Identify gaps in services and opportunities for impact
  35. 35. Leverage federal dollars
  36. 36. Track success</li></ul>“Step One in the How-to Manual for ending childhood hunger: partner with Share Our Strength.“ -- MD Governor Martin O&apos;Malley<br />
  37. 37. Maryland Partners at the Table<br />
  38. 38. Leverage Example: Maryland School Breakfast<br />
  39. 39. Partnership to End Childhood Hunger in the Nation’s Capital<br />Alex Ashbrook<br />Executive Director<br />DC Hunger Solutions (an initiative of the<br />Food Research and Action Center)<br />
  40. 40. Healthy Corner Store Programs<br />
  41. 41. A Snapshot of DC<br />
  42. 42. Achieving Access<br />Federal Nutrition <br />Programs<br />Nutrition <br />Environment<br />
  43. 43. Picture a typical corner store in a <br />low-income community … <br />
  44. 44. Now picture a healthy corner store … <br />
  45. 45. D.C. Healthy Corner Store Program: <br />Phase One <br />
  46. 46. Phase Two: Getting to healthy …<br />Building Capacity<br />
  47. 47. Phase Two: Getting to healthy …<br />Sourcing - Vendors<br />
  48. 48. Phase Two: Getting to healthy …<br />Building Demand<br />
  49. 49. Phase Two: Results and Next Steps<br />
  50. 50. Contact Info & Resources<br />D.C. Hunger Solutions:<br /> www.dchunger.org<br />Healthy Corner Store Network<br />www.healthycornerstores.org <br />
  51. 51. Partnership to End Childhood Hunger in Washington State<br />Linda Stone<br />Senior Food Policy Coordinator<br />Children’s Alliance<br />
  52. 52. Advocacy in Action<br />
  53. 53. At the start of 2008, only 68% of families in Washington who were eligible for food stamps (Basic Food) actually received them.Participating households received $1 per person per meal.<br />
  54. 54. Washington Legislators Did the Math<br /><ul><li>$1.1 M cost to Washington State
  55. 55. 24,000 estimated added recipients
  56. 56. $16.8 M funds coming to WA as benefits for these</li></ul>recipients to spend in local groceries<br /><ul><li>$31 M economic impact in local communities
  57. 57. $652,000 estimated additional sales tax revenue</li></li></ul><li>
  58. 58.
  59. 59. If you Sign up for Basic Food, Washington’s food stamp program, your school-aged children will automatically receive free school meals!  For more information or to apply, call 1-877-514-FOOD or visit foodhelp.wa.gov.  This message brought to you by the Dairy Farmers of Washington.<br />
  60. 60. Basic Food Participation 2008-09<br />86%q<br />
  61. 61. Average Household Benefit 2008-2009<br />Stimulus Increase<br /> q<br />Farm Bill Increase<br />q<br />
  62. 62. Editorial October 30,2009<br />No one should presume to know what a food-stamp recipient looks like. <br />Food stamps — an out-of-date name since the 50-year-old program&apos;s benefits are now distributed via cards — are used primarily by people looking for a job, or who are employed but make so little they qualify for federal assistance.<br />Those handing over food stamps to a grocery-store cashier can be, and are, our neighbors and former co-workers.<br />
  63. 63. Typical Basic Food Recipient<br />
  64. 64. Partnership to End Childhood Hunger in Florida<br />Debra Susie<br />Executive Director<br />Florida Impact<br />
  65. 65. Florida Partnership to End Childhood Hunger<br />Children’s Summer Nutrition<br />Central Florida Marketing Pilot<br />Summer 2009<br />
  66. 66. 0<br />Orlando Magic/Publix PSA<br />Florida Partnership to End Childhood Hunger<br />
  67. 67. BILINGUAL BUSINESS CARDS<br />Distributed in Orange and Osceola Counties through:<br />WIC | Department of Children & Families | Medicaid | Workforce | Orange County Youth & Family Services | certain networks associated with St. Luke’s United Methodist Church<br />Florida Partnership to End Childhood Hunger<br />
  68. 68. POSTERS<br />Generic<br />(8.5 “ x 11”)<br />Available in both Spanish & English<br />Publix Stores<br />(18” x30”)<br />LYNX Bus Stops<br />Florida Partnership to End Childhood Hunger<br />
  69. 69. LINKS ON WEBSITES<br />Dairy Farmers, Inc.<br />St. Luke’s United Methodist Church<br />as well as: City of Kissimmee  City of Orlando Orange County Public Schools  Osceola Public Schools  Orange County Health Department Orlando Sentinel  United Way of Central Florida  Second Harvest Food Bank of Central Florida and others…<br />The Orlando Magic<br />Florida Partnership to End Childhood Hunger<br />
  70. 70. What Went Well<br />Reporting the<br />SUCCESSES!<br />
  71. 71. FEDERAL FUNDS LEVERAGED<br />nearly$2 millionin June & July of 2009<br />$865,000 more than 2008(a 77% increase!)<br />
  72. 72. CHILDREN SERVED<br />5,100 morechildrenin June & July of 2009<br />76% increaseover summer 2008<br />
  73. 73. MEALS SERVED<br />nearly313,000 additional mealsin June & July of 2009<br />MORE THANdouble the mealsin Orange County alone<br />
  74. 74. WWW.SUMMERFOODFLORIDA.ORG<br />Nearly 7000 first-time visitors to<br />
  75. 75. Partnership to End Childhood Hunger in Maryland<br />Rosemary King-Johnston<br />Executive Director<br />Governor&apos;s Office for Children<br />
  76. 76.
  77. 77. Maryland Summer Meals Meals <br />
  78. 78. Roadmap: Identifying New States<br />Our goal is to have campaigns in 10 states by the end of 2010. Criteria for selecting states include:<br /><ul><li>Need
  79. 79. Capacity and Readiness
  80. 80. Political Landscape
  81. 81. Share Our Strength Presence
  82. 82. Funding Potential</li></li></ul><li>Overall 2015 Campaign Goals<br />Financial Goal= $150M<br />
  83. 83. How to Help?<br />
  84. 84. Everyone has a role to play in ending childhood hunger:<br />Business: <br /><ul><li>Create a cause marketing campaign or corporate partnership
  85. 85. Explore employee engagement opportunities </li></ul>Individual: <br /><ul><li>Volunteer for one of Share Our Strength’s many fundraising platforms
  86. 86. Learn about school meals programs in your own community
  87. 87. Share your story and inspire others: why are you engaged with Share Our Strength?
  88. 88. Share our story with others: help us build our network</li></li></ul><li>Only 2,188 days to go until November 3, 2015<br />18<br />

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