SDOA 3.4 Business Models and Service Design

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SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

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SDOA 3.4 Business Models and Service Design

  1. 1. Business Models and Service Design
  2. 2. Business Models and Service Design
  3. 3. [define!]
  4. 4. 1. Proof Value
  5. 5. Focus on theTriple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  6. 6. 2. Origins of Value
  7. 7. [create, define, deliver]
  8. 8. 3. Use: Foundation for Change Management
  9. 9. Analyze Design Refine Communicate Service Designer Service Designer { Visibility Organization } { } Meaningful Passion & Service Sense of Experience Ownership Fulfillment Front Stage Customer The Why Actor Analyze Service Designer © Florian Vollmer, 2012 – www.florianvollmer.com
  10. 10. mCommerce Customer Product Social Environment Sales eCommerce PresentationTraditional Media Engagement OwnershipMedia Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  11. 11. 4. Use: Stakeholder Communications
  12. 12. Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  13. 13. • Shared riskRisk • Ownership of decisionManagement • Projection into the future
  14. 14. 5. Blueprint for Business
  15. 15. Business Models Service Design ProjectBusiness Models Service Design ProjectBusiness Models
  16. 16. Business Model Components

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