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SDOA 3.4 Business Models and Service Design
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SDOA 3.4 Business Models and Service Design

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SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give …

SDOA – Service Design and Organizational Activation. Enhanced lecture course Gatech 2012, Industrial Design. This presentation is part of the "breadth" part of the lecture series - designed to give service design students an understanding of business-relevant tools and concepts.

Published in: Design, Business, Technology

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  • 1. Business Models and Service Design
  • 2. Business Models and Service Design
  • 3. [define!]
  • 4. 1. Proof Value
  • 5. Focus on theTriple Bottom Line Economic (Profit) Ecologic (Planet) Social (People)
  • 6. 2. Origins of Value
  • 7. [create, define, deliver]
  • 8. 3. Use: Foundation for Change Management
  • 9. Analyze Design Refine Communicate Service Designer Service Designer { Visibility Organization } { } Meaningful Passion & Service Sense of Experience Ownership Fulfillment Front Stage Customer The Why Actor Analyze Service Designer © Florian Vollmer, 2012 – www.florianvollmer.com
  • 10. mCommerce Customer Product Social Environment Sales eCommerce PresentationTraditional Media Engagement OwnershipMedia Experience © Florian Vollmer, 2012 – www.florianvollmer.com
  • 11. 4. Use: Stakeholder Communications
  • 12. Research and Development IT Finance Marketing Operations HR © Florian Vollmer, 2012 – www.florianvollmer.com
  • 13. • Shared riskRisk • Ownership of decisionManagement • Projection into the future
  • 14. 5. Blueprint for Business
  • 15. Business Models Service Design ProjectBusiness Models Service Design ProjectBusiness Models
  • 16. Business Model Components

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