Service design focuses on the alignment and design of multiple brand touchpoints in a customer’s journey, including environments, interactions, media, and products. The results are more effective and more enjoyable customer experiences. In a world that is growing more and more connected and complex, designers are facing a diverse set of challenges and have to interact with an even more diverse group of stakeholders. This is the opening talk for a semester on Service Design. Equipping students with the skills to navigate these waters successfully, this course consists of lectures, workshops, simulations, and discussions.