The definitive guide to yelp for small business
by FitSmallBusiness.com
STEP 1: Analyze Your Current
Yelp Situation
Search for your business on Yelp and you will likely
have one of the three outcomes here:

•No listing or listing with no ...
If you have a Yelp page for your business, you should
also do a google search for your business name in order
to check if ...
STEP 2: Decide on a Plan of Attack
If your business is listed in
Yelp and has a lot of solid 4
and 5 reviews, then you
should boost the visibility of
your pr...
If your business is listed in
Yelp and has a lot of solid 4
and 5 reviews, then you
should boost the visibility of
your pr...
If your business is listed in
Yelp and has a lot negative 1
and 2 star reviews, you
should reduce the visibility
of your Y...
If your business is listed in
Yelp and has a lot negative 1
and 2 star reviews, you
should reduce the visibility
of your Y...
If your business is not listed, or is listed but doesn’t
have any reviews, then the call on getting reviews and
boosting y...
1. Whether or not you have
happy customers. If you do
not get complaints, then
you will not get positive
reviews on Yelp. ...
2. Whether or not customers
look for you on Yelp. If you
have happy customers then
you will want to find out how
often you...
Here is a graphic of review percentages that Yelp has
for different business categories
So if you are a restaurant
owner a...
STEP 3: Claim and/or Set Up
Your Yelp Profile
You can claim your
Yelp profile
HERE

You can set up you
Yelp profile
HERE

OR
Setting Up Your Profile to Maximize the
Visibility of Your Yelp Page
To make your Yelp page rank as highly as possible, yo...
•

Make sure your business
address information is the same
format as you have it on your
website, Facebook and Google
Plus...
• Filling out your business hours.
• List all relevant categories for
your business.
• Offer a discount on your page.
• Give a detailed description of
the business and owner. Keeping
in mind the “keywords”
customers use when searching
for y...
Setting Up Your Profile to Minimize the
Visibility of Your Yelp Page
While you are working on improving your business, it’...
STEP 4: Beat the Yelp Review Filter
Sometimes we need help from friends to
start getting new reviews but Yelp has a
pretty sophisticated algorithm that filter...
Here are some things that
trigers Yelp to filter a
review:
•S o m e o n e w h o h a s
written 1 review.
•Someone who has n...
•Reviews strongly slanted
both positivly and
negatively.
•Short reviews and laking
of details.
•Reviews from a different
l...
Here is a great list of how you can make
your friend’s profiles look legit.
•C o m p l e t e

all the
information required and
upload a photo.
•Link Yelp to their
Facebook account.
•Add Friends.
•Leave a few positive and

negative reviews for other
businesses before
reviewing your business.
•Download the Yelp Mobile...
Also, from your own Yelp profile add them
as friends, follow them, like their reviews
and send them a message in Yelp.
STEP 5: Get Yelp Reviews Naturally
By far the best way to get good reviews is for them to
come naturally. Here is a good list on how to do just that.
1.Post a Yelp badge linking to your Yelp page on your
website.
2.Show off your best reviews by placing them in places
wher...
4.Reach out to the people that give you positive reviews in
other places and ask them to leave a review on Yelp.
5.Add “fi...
8.If you have a bar or a restaurant contact your local Yelp
elite community manager and ask them about hosting an
event.
9...
STEP 6: Deal With Your Negative
Yelp Reviews
All businesses are bound to have an
unhappy customer or two, so try to deal
with the negative reviews quickly and
kindly.
•Do

not argue, it does
nothing but fan the
flames.
•Respond to customers
with legit complaints
apologizing and state what...
•Then message the person

privately, apologizing and
offering them something
like a meal on the house.
•If they seem happy...
•D o n ’ t

respond to
negative reviews that have
no basis.
•Check if the review
violates Yelp’s content
guidelines so you...
And Finally...
To learn how to be a more successful
entrepreneur visit us at....
www.FitsmallBusiness.com
(Thanks for watching)
www.FitsmallBusiness.com
(Thanks for watching)
www.FitsmallBusiness.com
(Thanks for watching)
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The Definitive Guide to Yelp for Small Businesses

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In today’s presentation we are going to discuss how to manage and get more customers for your business using Yelp. So let’s get started!

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The Definitive Guide to Yelp for Small Businesses

  1. 1. The definitive guide to yelp for small business by FitSmallBusiness.com
  2. 2. STEP 1: Analyze Your Current Yelp Situation
  3. 3. Search for your business on Yelp and you will likely have one of the three outcomes here: •No listing or listing with no reviews. •Listing with reviews and positive rating. •Listing with reviews and negative rating.
  4. 4. If you have a Yelp page for your business, you should also do a google search for your business name in order to check if your Yelp page shows up and how highly it is ranking.
  5. 5. STEP 2: Decide on a Plan of Attack
  6. 6. If your business is listed in Yelp and has a lot of solid 4 and 5 reviews, then you should boost the visibility of your profile on both Yelp and Google.
  7. 7. If your business is listed in Yelp and has a lot of solid 4 and 5 reviews, then you should boost the visibility of your profile on both Yelp and Google.
  8. 8. If your business is listed in Yelp and has a lot negative 1 and 2 star reviews, you should reduce the visibility of your Yelp page, until you get a good star rating.
  9. 9. If your business is listed in Yelp and has a lot negative 1 and 2 star reviews, you should reduce the visibility of your Yelp page, until you get a good star rating.
  10. 10. If your business is not listed, or is listed but doesn’t have any reviews, then the call on getting reviews and boosting your Yelp page’s visibility will depend on two things:
  11. 11. 1. Whether or not you have happy customers. If you do not get complaints, then you will not get positive reviews on Yelp. Therfore, don’t boost your Yelp page visibility.
  12. 12. 2. Whether or not customers look for you on Yelp. If you have happy customers then you will want to find out how often your potential clients use Yelp when searching for businesses like yours.
  13. 13. Here is a graphic of review percentages that Yelp has for different business categories So if you are a restaurant owner a lot of potential costumers are using Yelp, So you need to pay a lot of attention to Yelp as well.
  14. 14. STEP 3: Claim and/or Set Up Your Yelp Profile
  15. 15. You can claim your Yelp profile HERE You can set up you Yelp profile HERE OR
  16. 16. Setting Up Your Profile to Maximize the Visibility of Your Yelp Page To make your Yelp page rank as highly as possible, you want to make your profile as complete as possible. This means:
  17. 17. • Make sure your business address information is the same format as you have it on your website, Facebook and Google Plus Page. • Add at least 5 photos to your profile (location, staff, menu item etc.)
  18. 18. • Filling out your business hours. • List all relevant categories for your business. • Offer a discount on your page.
  19. 19. • Give a detailed description of the business and owner. Keeping in mind the “keywords” customers use when searching for your business.
  20. 20. Setting Up Your Profile to Minimize the Visibility of Your Yelp Page While you are working on improving your business, it’s better to maintain a low profile on Yelp, by reducing the amount of information and keywords on your Yelp page.
  21. 21. STEP 4: Beat the Yelp Review Filter
  22. 22. Sometimes we need help from friends to start getting new reviews but Yelp has a pretty sophisticated algorithm that filters the reviews off the page.
  23. 23. Here are some things that trigers Yelp to filter a review: •S o m e o n e w h o h a s written 1 review. •Someone who has no profile info.
  24. 24. •Reviews strongly slanted both positivly and negatively. •Short reviews and laking of details. •Reviews from a different location.
  25. 25. Here is a great list of how you can make your friend’s profiles look legit.
  26. 26. •C o m p l e t e all the information required and upload a photo. •Link Yelp to their Facebook account. •Add Friends.
  27. 27. •Leave a few positive and negative reviews for other businesses before reviewing your business. •Download the Yelp Mobile app and Use the “Check In” feature.
  28. 28. Also, from your own Yelp profile add them as friends, follow them, like their reviews and send them a message in Yelp.
  29. 29. STEP 5: Get Yelp Reviews Naturally
  30. 30. By far the best way to get good reviews is for them to come naturally. Here is a good list on how to do just that.
  31. 31. 1.Post a Yelp badge linking to your Yelp page on your website. 2.Show off your best reviews by placing them in places where customers are likely to see them. 3.When someone gives you a compliment ask them to review your business on Yelp
  32. 32. 4.Reach out to the people that give you positive reviews in other places and ask them to leave a review on Yelp. 5.Add “find us on Yelp” to your email signature. 6.Send an email to your email list letting your subscribers know you are on Yelp. Same for social media accounts. 7.Create a Yelp Deal.
  33. 33. 8.If you have a bar or a restaurant contact your local Yelp elite community manager and ask them about hosting an event. 9.Offer customers Free WiFi and send them to your Yelp page by default when they login.
  34. 34. STEP 6: Deal With Your Negative Yelp Reviews
  35. 35. All businesses are bound to have an unhappy customer or two, so try to deal with the negative reviews quickly and kindly.
  36. 36. •Do not argue, it does nothing but fan the flames. •Respond to customers with legit complaints apologizing and state what you are doing so it does no happen again.
  37. 37. •Then message the person privately, apologizing and offering them something like a meal on the house. •If they seem happy ask them politely to alter o remove the review.
  38. 38. •D o n ’ t respond to negative reviews that have no basis. •Check if the review violates Yelp’s content guidelines so you can flag the review for removal.
  39. 39. And Finally...
  40. 40. To learn how to be a more successful entrepreneur visit us at....
  41. 41. www.FitsmallBusiness.com (Thanks for watching)
  42. 42. www.FitsmallBusiness.com (Thanks for watching)
  43. 43. www.FitsmallBusiness.com (Thanks for watching)
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