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MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
MSE 2011 Abu Dhabi
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MSE 2011 Abu Dhabi

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  • 1. MALAYSIA SERVICES EXHIBITION (MSE 2011) An event byAn event by MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION ABU DHABI, UNITED ARAB EMIRATES 17 – 20 APRIL 2011 MEETING WITH LEAD AGENCIES AND COLLABORATORS 3rd November 2010
  • 2. OBJECTIVES OF MSE 2011  Brand Malaysian services by showcasing Malaysian service providers achievements in the international arena;  Gain and further enhance the visibility of Malaysian services capabilities and expertise;  Promote services from Malaysia to West Asia and surrounding regions including North Africa, Indian Sub-continent and Commonwealth Independence States (CIS); and  Provide an avenue for Malaysian services providers to network and forge strategic alliances with their potential clients or partners overseas.
  • 3. DATES AND VENUE
  • 4. ABU DHABI, UAE
  • 5. Facts About Abu Dhabi  Abu Dhabi is the capital city of United Arab Emirates.  Abu Dhabi is the second most populous city in UAE after Dubai.  Abu Dhabi is the wealthiest emirate in UAE, with regard to GDP and per capita income.  Abu Dhabi's sovereign wealth fund, the Abu Dhabi Investment Authority (ADIA) is the world's wealthiest sovereign fund in terms of total asset value.  Around 70 percent of UAE's wealth is concentrated in Abu Dhabi.  Abu Dhabi is one of the largest oil producers in the world and significantly contributes to world's economy.
  • 6. Venue : Abu Dhabi National Exhibition Centre (ADNEC) – Hall 9 & Hall 10 Hall 9 Hall 10 Space : 1,000 sqm 5,505 sqm Height : 10 meters 10 meters Length : 66 meters 66 meters Date : 13th – 16th April 2011 (Build up) 17th – 20th April 2011 (Show day) 21st – 22nd April 2011 (Teardown) EVENT PROFILE
  • 7. EVENT PROFILE
  • 8. 8 MSE 2011 Construction & Professional  1,000 sqm (Hall 9) City Build 2011  Leverage on exhibition track record (publicity & visitor) Non Construction  5,505 sqm (Hall 10) Seamless  1 design  Flow of traffic  Connected EVENT PROFILE
  • 9. Hall 9 (together with City Build 2011) will showcase: EVENT PROFILE CONSTRUCTION – 30 companies PROFESSIONAL SERVICES, ENERGY AND POWER GENERATION – 30 companies
  • 10. Hall 10 will showcase: EVENT PROFILE OIL & GAS – 20 companies INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) – 20 companies ENVIRONMENT MANAGEMENT SERVICES – 10 companies SPECIALISED TRAINING & BUSINESS SERVICES – 10 companies
  • 11. CityBuild Abu Dhabi 2010
  • 12. CityBuild Abu Dhabi 2010
  • 13. VISUALS OF VENUE
  • 14. VISUALS OF VENUE
  • 15. VISUALS OF VENUE
  • 16. VISUALS OF VENUE
  • 17. VISUALS OF VENUE
  • 18. VISUALS OF VENUE
  • 19. VISUALS OF VENUE
  • 20. CityBuild Abu Dhabi 2010
  • 21. CityBuild Abu Dhabi 2010
  • 22. CONCURRENT EVENTS The following programmes will be organised during MSE 2011:-  International Business Partner Meetings  Roundtable discussions
  • 23. SUNDAY, 17 APRIL 2011 (DAY 1) 10.00am : MSE 2011 opens to visitors 7.00pm : End of Day 1 of MSE 2011 MSE 2011 PROGRAMME
  • 24. MONDAY, 18 APRIL 2011 (DAY 2) 10.00am : MSE 2011 Opening Ceremony (by Invitation) : Tour of Exhibition : Reception for guests 7.00pm : End of Day 2 of MSE 2011 MSE 2011 PROGRAMME
  • 25. TUESDAY, 19 APRIL 2011 (DAY 3) 10.00am : MSE 2011 Opening Ceremony (by Invitation) 10.00 am – 5.00 pm : International Business Partner Meetings : Reception for guests 7.00pm : End of Day 3 of MSE 2011 MSE 2011 PROGRAMME
  • 26. WEDNESDAY, 20 APRIL 2011 (DAY 4) 10.00am : MSE 2011 opens to visitors 7.00pm : End of MSE 2011 MSE 2011 PROGRAMME
  • 27. ORGANISATION OF PARTICIPATION 1)Cluster leaders – Ministries & government agencies ↓ 2)Collaborators – associations & institutions ↓ 3) Exhibitors – companies / services providers
  • 28. ROLE OF LEAD AGENCIES To assist in the recruitment of Malaysian exhibitors; To help promote the sector represented to foreign businessmen and trade visitors prior and during MSE 2011; To provide inputs on Malaysia’s capabilities and expertise in the services sector for promotional purposes; To partake in MSE 2011 and coordinate the participation of exhibitors related to the sector represented Note: Collaborators are to assist lead agencies
  • 29. CRITERIA FOR EXHIBITORS Exhibitors should meet the following requirements: •Export ready •Have experience in exporting their services •Capacity and capability to export
  • 30. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 1 Professional Services, Energy and Power Generation - Engineering - Architect - Interior Design - Urban Planner - Landscaper - Energy and Power Generation - Others Lead Agency Professional Services and Development Corporation (PSDC) Collaborators (7) • Malaysia Design Council (MDC) • Malaysian Institute of Architects (PAM) • Malaysia Structural Steel Association (MSSA) • Board of Architects Malaysia (BAM) • Malaysian Institute of Interior Designers (IPDM) • Tenaga Nasional Berhad (TNB) • Malaysia Energy Centre (PTM)
  • 31. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 2 Oil and Gas Lead Agency Malaysian Oil & Gas Services Council (MOGSC) Collaborators (2) • Offshore Structure Fabricators Association of Malaysia (OSFAM) • Association of Malaysian Oil & Gas Engineering Consultants (MOGEC)
  • 32. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 3 Construction and Related Services Lead Agency Construction Industry Development Board Malaysia (CIDB) Collaborator (1) • Master Builders Association Malaysia (MBAM) ORGANISATION OF PARTICIPATION
  • 33. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 4 Information & Communication Technology (ICT) Lead Agency Multimedia Development Corporation (MDeC) Collaborators (3) • The National ICT Association of Malaysia (PIKOM) • New Entrepreneur Forum (NEF) • Technopreneurs Association of Malaysia (TeAM) ORGANISATION OF PARTICIPATION
  • 34. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 5 Specialised Training & Business Services Lead Agency MATRADE Collaborator (1) • Bank Negara Malaysia ORGANISATION OF PARTICIPATION
  • 35. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 6 Environment Management Services Lead Agency MATRADE ORGANISATION OF PARTICIPATION
  • 36. NO MALAYSIA INFORMATION COUNTER ORGANISATION 1 1)Malaysia External Trade Development and Corporation (MATRADE) 2) Malaysia Industrial Development Authority (MIDA) 3) Ministry of Tourism Malaysia 4) Malaysia Airlines System (MAS) ORGANISATION OF PARTICIPATION
  • 37. TIMELINE OF RECRUITMENT OF EXHIBITORS Description Timeline Application of participation Closing date: 6th December 2010 Lead agencies will be updated and to comment on suitability of Regularly participants
  • 38. • New venue – Abu Dhabi • Focus on industry related services i.e. professional services, construction, oil & gas, ICT, environment management services and specialised training & business services •Co-located within CityBuild 2011 & leverage on exhibition track record (publicity & over 34,000 visitors) Highlights of MSE 2011
  • 39. THANK YOU SERVICES SECTION , MATRADE LEVEL 15, MENARA MATRADE, JALAN KHIDMAT USAHA, OFF JALAN DUTA 50480 KUALA LUMPUR Contact Person : Pn. Roseliah Taha Tel : 03 – 6207 7130 Fax : 03 – 6203 7260 Email : roseliah@matrade.gov.my

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