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MSE 2011 Abu Dhabi
1. MALAYSIA SERVICES EXHIBITION
(MSE 2011)
An event byAn event by
MALAYSIA EXTERNAL TRADE DEVELOPMENT
CORPORATION
ABU DHABI, UNITED ARAB EMIRATES
17 – 20 APRIL 2011
MEETING WITH LEAD AGENCIES AND COLLABORATORS
3rd
November 2010
2. OBJECTIVES OF MSE 2011
Brand Malaysian services by showcasing Malaysian service
providers achievements in the international arena;
Gain and further enhance the visibility of Malaysian services
capabilities and expertise;
Promote services from Malaysia to West Asia and surrounding
regions including North Africa, Indian Sub-continent and
Commonwealth Independence States (CIS); and
Provide an avenue for Malaysian services providers to
network and forge strategic alliances with their potential
clients or partners overseas.
5. Facts About Abu Dhabi
Abu Dhabi is the capital city of United Arab Emirates.
Abu Dhabi is the second most populous city in UAE after
Dubai.
Abu Dhabi is the wealthiest emirate in UAE, with regard
to GDP and per capita income.
Abu Dhabi's sovereign wealth fund, the Abu Dhabi
Investment Authority (ADIA) is the world's wealthiest
sovereign fund in terms of total asset value.
Around 70 percent of UAE's wealth is concentrated in
Abu Dhabi.
Abu Dhabi is one of the largest oil producers in the world
and significantly contributes to world's economy.
6. Venue : Abu Dhabi National Exhibition Centre
(ADNEC) – Hall 9 & Hall 10
Hall 9 Hall 10
Space : 1,000 sqm 5,505 sqm
Height : 10 meters 10 meters
Length : 66 meters 66 meters
Date : 13th
– 16th
April 2011 (Build up)
17th
– 20th
April 2011 (Show day)
21st
– 22nd
April 2011 (Teardown)
EVENT PROFILE
8. 8
MSE
2011
Construction &
Professional
1,000 sqm
(Hall 9)
City Build 2011
Leverage on
exhibition track
record (publicity
& visitor)
Non
Construction
5,505 sqm
(Hall 10)
Seamless
1 design
Flow of traffic
Connected
EVENT PROFILE
9. Hall 9 (together with City Build 2011) will
showcase:
EVENT PROFILE
CONSTRUCTION – 30 companies
PROFESSIONAL SERVICES, ENERGY AND
POWER GENERATION – 30 companies
10. Hall 10 will showcase:
EVENT PROFILE
OIL & GAS – 20 companies
INFORMATION AND COMMUNICATION
TECHNOLOGY (ICT) – 20 companies
ENVIRONMENT MANAGEMENT SERVICES – 10
companies
SPECIALISED TRAINING & BUSINESS
SERVICES – 10 companies
25. CONCURRENT EVENTS
The following programmes will be organised during
MSE 2011:-
International Business Partner Meetings
Roundtable discussions
26. SUNDAY, 17 APRIL 2011 (DAY 1)
10.00am : MSE 2011 opens to visitors
7.00pm : End of Day 1 of MSE 2011
MSE 2011
PROGRAMME
27. MONDAY, 18 APRIL 2011 (DAY 2)
10.00am : MSE 2011 Opening Ceremony (by
Invitation)
: Tour of Exhibition
: Reception for guests
7.00pm : End of Day 2 of MSE 2011
MSE 2011 PROGRAMME
28. TUESDAY, 19 APRIL 2011 (DAY 3)
10.00am : MSE 2011 Opening Ceremony (by
Invitation)
10.00 am – 5.00 pm : International Business Partner
Meetings
: Reception for guests
7.00pm : End of Day 3 of MSE 2011
MSE 2011 PROGRAMME
29. WEDNESDAY, 20 APRIL 2011 (DAY 4)
10.00am : MSE 2011 opens to visitors
7.00pm : End of MSE 2011
MSE 2011 PROGRAMME
31. ROLE OF LEAD AGENCIES
To assist in the recruitment of Malaysian exhibitors;
To help promote the sector represented to foreign businessmen
and trade visitors prior and during MSE 2011;
To provide inputs on Malaysia’s capabilities and expertise in the
services sector for promotional purposes;
To partake in MSE 2011 and coordinate the participation of exhibitors
related to the sector represented
Note: Collaborators are to assist lead agencies
32. CRITERIA FOR EXHIBITORS
Exhibitors should meet the following requirements:
•Export ready
•Have experience in exporting their services
•Capacity and capability to export
33. ORGANISATION OF
PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
1 Professional Services,
Energy and Power
Generation
- Engineering
- Architect
- Interior Design
- Urban Planner
- Landscaper
- Energy and Power
Generation
- Others
Lead Agency
Professional Services and Development Corporation (PSDC)
Collaborators (7)
• Malaysia Design Council (MDC)
• Malaysian Institute of Architects (PAM)
• Malaysia Structural Steel Association (MSSA)
• Board of Architects Malaysia (BAM)
• Malaysian Institute of Interior Designers (IPDM)
• Tenaga Nasional Berhad (TNB)
• Malaysia Energy Centre (PTM)
34. ORGANISATION OF
PARTICIPATION
NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
2 Oil and Gas Lead Agency
Malaysian Oil & Gas Services Council (MOGSC)
Collaborators (2)
• Offshore Structure Fabricators Association of Malaysia (OSFAM)
• Association of Malaysian Oil & Gas Engineering Consultants
(MOGEC)
35. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
3 Construction and
Related Services
Lead Agency
Construction Industry Development Board Malaysia (CIDB)
Collaborator (1)
• Master Builders Association Malaysia (MBAM)
ORGANISATION OF
PARTICIPATION
36. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR
4 Information &
Communication
Technology (ICT)
Lead Agency
Multimedia Development Corporation (MDeC)
Collaborators (3)
• The National ICT Association of Malaysia (PIKOM)
• New Entrepreneur Forum (NEF)
• Technopreneurs Association of Malaysia (TeAM)
ORGANISATION OF
PARTICIPATION
39. NO MALAYSIA INFORMATION
COUNTER
ORGANISATION
1 1)Malaysia External Trade Development and Corporation
(MATRADE)
2) Malaysia Industrial Development Authority (MIDA)
3) Ministry of Tourism Malaysia
4) Malaysia Airlines System (MAS)
ORGANISATION OF
PARTICIPATION
40. TIMELINE OF RECRUITMENT
OF EXHIBITORS
Description Timeline
Application of participation Closing date:
6th
December 2010
Lead agencies will be updated
and to comment on suitability of Regularly
participants
41. • New venue – Abu Dhabi
• Focus on industry related services i.e.
professional services, construction, oil & gas,
ICT, environment management services and
specialised training & business services
•Co-located within CityBuild 2011 & leverage
on exhibition track record (publicity & over
34,000 visitors)
Highlights of MSE 2011
42. THANK YOU
SERVICES SECTION , MATRADE
LEVEL 15, MENARA MATRADE,
JALAN KHIDMAT USAHA, OFF JALAN DUTA
50480 KUALA LUMPUR
Contact Person : Pn. Roseliah Taha
Tel : 03 – 6207 7130
Fax : 03 – 6203 7260
Email : roseliah@matrade.gov.my