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MSE 2011 Abu Dhabi

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  • 1. MALAYSIA SERVICES EXHIBITION (MSE 2011) An event by MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION ABU DHABI, UNITED ARAB EMIRATES 17 – 20 APRIL 2011 MEETING WITH LEAD AGENCIES AND COLLABORATORS 3 rd November 2010
  • 2. OBJECTIVES OF MSE 2011
    • Brand Malaysian services by showcasing Malaysian service providers achievements in the international arena;
    • Gain and further enhance the visibility of Malaysian services capabilities and expertise;
    • Promote services from Malaysia to West Asia and surrounding regions including North Africa, Indian Sub-continent and Commonwealth Independence States (CIS); and
    • Provide an avenue for Malaysian services providers to network and forge strategic alliances with their potential clients or partners overseas.
  • 3. DATES AND VENUE
  • 4. ABU DHABI, UAE
  • 5. Facts About Abu Dhabi
    • Abu Dhabi is the capital city of United Arab Emirates.
    • Abu Dhabi is the second most populous city in UAE after Dubai.
    • Abu Dhabi is the wealthiest emirate in UAE, with regard to GDP and per capita income.
    • Abu Dhabi's sovereign wealth fund, the Abu Dhabi Investment Authority (ADIA) is the world's wealthiest sovereign fund in terms of total asset value.
    • Around 70 percent of UAE's wealth is concentrated in Abu Dhabi.
    • Abu Dhabi is one of the largest oil producers in the world and significantly contributes to world's economy.
  • 6.
    • Venue : Abu Dhabi National Exhibition Centre (ADNEC) – Hall 9 & Hall 10
    • Hall 9 Hall 10
    • Space : 1,000 sqm 5,505 sqm
    • Height : 10 meters 10 meters
    • Length : 66 meters 66 meters
    • Date : 13 th – 16 th April 2011 (Build up)
    • 17 th – 20 th April 2011 (Show day)
    • 21 st – 22 nd April 2011 (Teardown)
    EVENT PROFILE
  • 7. EVENT PROFILE
  • 8. MSE 2011
    • Construction & Professional
    • 1,000 sqm
    • (Hall 9)
    • City Build 2011
    • Leverage on exhibition track record (publicity & visitor)
    • Non Construction
    • 5,505 sqm (Hall 10)
    • Seamless
    • 1 design
    • Flow of traffic
    • Connected
    EVENT PROFILE
  • 9. Hall 9 (together with City Build 2011) will showcase: EVENT PROFILE CONSTRUCTION – 30 companies PROFESSIONAL SERVICES, ENERGY AND POWER GENERATION – 30 companies
  • 10. Hall 10 will showcase: EVENT PROFILE OIL & GAS – 20 companies INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) – 20 companies ENVIRONMENT MANAGEMENT SERVICES – 10 companies SPECIALISED TRAINING & BUSINESS SERVICES – 10 companies
  • 11.  
  • 12.  
  • 13.  
  • 14. CityBuild Abu Dhabi 2010
  • 15. CityBuild Abu Dhabi 2010
  • 16. VISUALS OF VENUE
  • 17. VISUALS OF VENUE
  • 18. VISUALS OF VENUE
  • 19. VISUALS OF VENUE
  • 20. VISUALS OF VENUE
  • 21. VISUALS OF VENUE
  • 22. VISUALS OF VENUE
  • 23. CityBuild Abu Dhabi 2010
  • 24. CityBuild Abu Dhabi 2010
  • 25. CONCURRENT EVENTS
    • The following programmes will be organised during MSE 2011:-
    • International Business Partner Meetings
    • Roundtable discussions
  • 26. SUNDAY, 17 APRIL 2011 (DAY 1) 10.00am : MSE 2011 opens to visitors 7.00pm : End of Day 1 of MSE 2011 MSE 2011 PROGRAMME
  • 27. MONDAY, 18 APRIL 2011 (DAY 2) 10.00am : MSE 2011 Opening Ceremony (by Invitation) : Tour of Exhibition : Reception for guests 7.00pm : End of Day 2 of MSE 2011 MSE 2011 PROGRAMME
  • 28. TUESDAY, 19 APRIL 2011 (DAY 3) 10.00am : MSE 2011 Opening Ceremony (by Invitation) 10.00 am – 5.00 pm : International Business Partner Meetings : Reception for guests 7.00pm : End of Day 3 of MSE 2011 MSE 2011 PROGRAMME
  • 29. WEDNESDAY, 20 APRIL 2011 (DAY 4) 10.00am : MSE 2011 opens to visitors 7.00pm : End of MSE 2011 MSE 2011 PROGRAMME
  • 30. ORGANISATION OF PARTICIPATION
    • Cluster leaders – Ministries & government agencies
    • Collaborators – associations & institutions
    • 3) Exhibitors – companies / services providers
  • 31. ROLE OF LEAD AGENCIES To assist in the recruitment of Malaysian exhibitors; To help promote the sector represented to foreign businessmen and trade visitors prior and during MSE 2011; To provide inputs on Malaysia’s capabilities and expertise in the services sector for promotional purposes; To partake in MSE 2011 and coordinate the participation of exhibitors related to the sector represented Note: Collaborators are to assist lead agencies
  • 32. CRITERIA FOR EXHIBITORS
    • Exhibitors should meet the following requirements:
    • Export ready
    • Have experience in exporting their services
    • Capacity and capability to export
  • 33. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 1 Professional Services, Energy and Power Generation - Engineering - Architect - Interior Design - Urban Planner - Landscaper - Energy and Power Generation - Others
    • Lead Agency
    • Professional Services and Development Corporation (PSDC)
    • Collaborators (7)
    • Malaysia Design Council (MDC)
    • Malaysian Institute of Architects (PAM)
    • Malaysia Structural Steel Association (MSSA)
    • Board of Architects Malaysia (BAM)
    • Malaysian Institute of Interior Designers (IPDM)
    • Tenaga Nasional Berhad (TNB)
    • Malaysia Energy Centre (PTM)
  • 34. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 2 Oil and Gas
    • Lead Agency
    • Malaysian Oil & Gas Services Council (MOGSC)
    • Collaborators (2)
    • Offshore Structure Fabricators Association of Malaysia (OSFAM)
    • Association of Malaysian Oil & Gas Engineering Consultants (MOGEC)
  • 35. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 3 Construction and Related Services
    • Lead Agency
    • Construction Industry Development Board Malaysia (CIDB)
    • Collaborator (1)
    • Master Builders Association Malaysia (MBAM)
  • 36. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 4 Information & Communication Technology (ICT)
    • Lead Agency
    • Multimedia Development Corporation (MDeC)
    • Collaborators (3)
    • The National ICT Association of Malaysia (PIKOM)
    • New Entrepreneur Forum (NEF)
    • Technopreneurs Association of Malaysia (TeAM)
  • 37. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 5 Specialised Training & Business Services
    • Lead Agency
    • MATRADE
    • Collaborator (1)
    • Bank Negara Malaysia
  • 38. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 6 Environment Management Services Lead Agency MATRADE
  • 39. ORGANISATION OF PARTICIPATION NO MALAYSIA INFORMATION COUNTER ORGANISATION 1 1)Malaysia External Trade Development and Corporation (MATRADE) 2) Malaysia Industrial Development Authority (MIDA) 3) Ministry of Tourism Malaysia 4) Malaysia Airlines System (MAS)
  • 40. TIMELINE OF RECRUITMENT OF EXHIBITORS Description Timeline Application of participation Closing date: 6 th December 2010 Lead agencies will be updated and to comment on suitability of Regularly participants
  • 41.
    • New venue – Abu Dhabi
    • Focus on industry related services i.e. professional services, construction, oil & gas, ICT, environment management services and specialised training & business services
    • Co-located within CityBuild 2011 & leverage on exhibition track record (publicity & over 34,000 visitors)
    Highlights of MSE 2011
  • 42. THANK YOU SERVICES SECTION , MATRADE LEVEL 15, MENARA MATRADE, JALAN KHIDMAT USAHA, OFF JALAN DUTA 50480 KUALA LUMPUR Contact Person : Pn. Roseliah Taha Tel : 03 – 6207 7130 Fax : 03 – 6203 7260 Email : [email_address]