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MSE 2011 Abu Dhabi

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  • 1. MALAYSIA SERVICES EXHIBITION (MSE 2011) An event byAn event by MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION ABU DHABI, UNITED ARAB EMIRATES 17 – 20 APRIL 2011 MEETING WITH LEAD AGENCIES AND COLLABORATORS 3rd November 2010
  • 2. OBJECTIVES OF MSE 2011  Brand Malaysian services by showcasing Malaysian service providers achievements in the international arena;  Gain and further enhance the visibility of Malaysian services capabilities and expertise;  Promote services from Malaysia to West Asia and surrounding regions including North Africa, Indian Sub-continent and Commonwealth Independence States (CIS); and  Provide an avenue for Malaysian services providers to network and forge strategic alliances with their potential clients or partners overseas.
  • 3. DATES AND VENUE
  • 4. ABU DHABI, UAE
  • 5. Facts About Abu Dhabi  Abu Dhabi is the capital city of United Arab Emirates.  Abu Dhabi is the second most populous city in UAE after Dubai.  Abu Dhabi is the wealthiest emirate in UAE, with regard to GDP and per capita income.  Abu Dhabi's sovereign wealth fund, the Abu Dhabi Investment Authority (ADIA) is the world's wealthiest sovereign fund in terms of total asset value.  Around 70 percent of UAE's wealth is concentrated in Abu Dhabi.  Abu Dhabi is one of the largest oil producers in the world and significantly contributes to world's economy.
  • 6. Venue : Abu Dhabi National Exhibition Centre (ADNEC) – Hall 9 & Hall 10 Hall 9 Hall 10 Space : 1,000 sqm 5,505 sqm Height : 10 meters 10 meters Length : 66 meters 66 meters Date : 13th – 16th April 2011 (Build up) 17th – 20th April 2011 (Show day) 21st – 22nd April 2011 (Teardown) EVENT PROFILE
  • 7. EVENT PROFILE
  • 8. 8 MSE 2011 Construction & Professional  1,000 sqm (Hall 9) City Build 2011  Leverage on exhibition track record (publicity & visitor) Non Construction  5,505 sqm (Hall 10) Seamless  1 design  Flow of traffic  Connected EVENT PROFILE
  • 9. Hall 9 (together with City Build 2011) will showcase: EVENT PROFILE CONSTRUCTION – 30 companies PROFESSIONAL SERVICES, ENERGY AND POWER GENERATION – 30 companies
  • 10. Hall 10 will showcase: EVENT PROFILE OIL & GAS – 20 companies INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) – 20 companies ENVIRONMENT MANAGEMENT SERVICES – 10 companies SPECIALISED TRAINING & BUSINESS SERVICES – 10 companies
  • 11. CityBuild Abu Dhabi 2010
  • 12. CityBuild Abu Dhabi 2010
  • 13. VISUALS OF VENUE
  • 14. VISUALS OF VENUE
  • 15. VISUALS OF VENUE
  • 16. VISUALS OF VENUE
  • 17. VISUALS OF VENUE
  • 18. VISUALS OF VENUE
  • 19. VISUALS OF VENUE
  • 20. CityBuild Abu Dhabi 2010
  • 21. CityBuild Abu Dhabi 2010
  • 22. CONCURRENT EVENTS The following programmes will be organised during MSE 2011:-  International Business Partner Meetings  Roundtable discussions
  • 23. SUNDAY, 17 APRIL 2011 (DAY 1) 10.00am : MSE 2011 opens to visitors 7.00pm : End of Day 1 of MSE 2011 MSE 2011 PROGRAMME
  • 24. MONDAY, 18 APRIL 2011 (DAY 2) 10.00am : MSE 2011 Opening Ceremony (by Invitation) : Tour of Exhibition : Reception for guests 7.00pm : End of Day 2 of MSE 2011 MSE 2011 PROGRAMME
  • 25. TUESDAY, 19 APRIL 2011 (DAY 3) 10.00am : MSE 2011 Opening Ceremony (by Invitation) 10.00 am – 5.00 pm : International Business Partner Meetings : Reception for guests 7.00pm : End of Day 3 of MSE 2011 MSE 2011 PROGRAMME
  • 26. WEDNESDAY, 20 APRIL 2011 (DAY 4) 10.00am : MSE 2011 opens to visitors 7.00pm : End of MSE 2011 MSE 2011 PROGRAMME
  • 27. ORGANISATION OF PARTICIPATION 1)Cluster leaders – Ministries & government agencies ↓ 2)Collaborators – associations & institutions ↓ 3) Exhibitors – companies / services providers
  • 28. ROLE OF LEAD AGENCIES To assist in the recruitment of Malaysian exhibitors; To help promote the sector represented to foreign businessmen and trade visitors prior and during MSE 2011; To provide inputs on Malaysia’s capabilities and expertise in the services sector for promotional purposes; To partake in MSE 2011 and coordinate the participation of exhibitors related to the sector represented Note: Collaborators are to assist lead agencies
  • 29. CRITERIA FOR EXHIBITORS Exhibitors should meet the following requirements: •Export ready •Have experience in exporting their services •Capacity and capability to export
  • 30. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 1 Professional Services, Energy and Power Generation - Engineering - Architect - Interior Design - Urban Planner - Landscaper - Energy and Power Generation - Others Lead Agency Professional Services and Development Corporation (PSDC) Collaborators (7) • Malaysia Design Council (MDC) • Malaysian Institute of Architects (PAM) • Malaysia Structural Steel Association (MSSA) • Board of Architects Malaysia (BAM) • Malaysian Institute of Interior Designers (IPDM) • Tenaga Nasional Berhad (TNB) • Malaysia Energy Centre (PTM)
  • 31. ORGANISATION OF PARTICIPATION NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 2 Oil and Gas Lead Agency Malaysian Oil & Gas Services Council (MOGSC) Collaborators (2) • Offshore Structure Fabricators Association of Malaysia (OSFAM) • Association of Malaysian Oil & Gas Engineering Consultants (MOGEC)
  • 32. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 3 Construction and Related Services Lead Agency Construction Industry Development Board Malaysia (CIDB) Collaborator (1) • Master Builders Association Malaysia (MBAM) ORGANISATION OF PARTICIPATION
  • 33. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 4 Information & Communication Technology (ICT) Lead Agency Multimedia Development Corporation (MDeC) Collaborators (3) • The National ICT Association of Malaysia (PIKOM) • New Entrepreneur Forum (NEF) • Technopreneurs Association of Malaysia (TeAM) ORGANISATION OF PARTICIPATION
  • 34. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 5 Specialised Training & Business Services Lead Agency MATRADE Collaborator (1) • Bank Negara Malaysia ORGANISATION OF PARTICIPATION
  • 35. NO CLUSTER MINISTRY/AGENCY/ASSOCIATION/EXHIBITOR 6 Environment Management Services Lead Agency MATRADE ORGANISATION OF PARTICIPATION
  • 36. NO MALAYSIA INFORMATION COUNTER ORGANISATION 1 1)Malaysia External Trade Development and Corporation (MATRADE) 2) Malaysia Industrial Development Authority (MIDA) 3) Ministry of Tourism Malaysia 4) Malaysia Airlines System (MAS) ORGANISATION OF PARTICIPATION
  • 37. TIMELINE OF RECRUITMENT OF EXHIBITORS Description Timeline Application of participation Closing date: 6th December 2010 Lead agencies will be updated and to comment on suitability of Regularly participants
  • 38. • New venue – Abu Dhabi • Focus on industry related services i.e. professional services, construction, oil & gas, ICT, environment management services and specialised training & business services •Co-located within CityBuild 2011 & leverage on exhibition track record (publicity & over 34,000 visitors) Highlights of MSE 2011
  • 39. THANK YOU SERVICES SECTION , MATRADE LEVEL 15, MENARA MATRADE, JALAN KHIDMAT USAHA, OFF JALAN DUTA 50480 KUALA LUMPUR Contact Person : Pn. Roseliah Taha Tel : 03 – 6207 7130 Fax : 03 – 6203 7260 Email : roseliah@matrade.gov.my

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