Transmedia Storytelling - A Theoretical Framework
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This presentation was given at Confab Central 2014 by Felicia Pride of pride collaborative (www.pridecollaborative.com). ...
This presentation was given at Confab Central 2014 by Felicia Pride of pride collaborative (www.pridecollaborative.com).
Even if you’ve heard of transmedia, chances are you’re unsure of how it can be effectively used by organizations to engage with multiple stakeholders. In this interactive presentation, participants will explore what transmedia is and what it isn’t, and delve into how companies can incorporate transmedia theories—cross-platform engagement, participation, immersion, and democratization—to engage multiple stakeholders and reach new constituents.
Hear successful examples of how transmedia is used.
Learn how to integrate content efforts across multiple channels.
Consider methods to tell a more cohesive, engaging, and inclusive story.
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