1. As soon as a viewer enters the site, a pop up of Eminem's newest video appears. This is an effective use of advertisement, as viewers who are already fans of Eminem have easy access to these videos. In the bottom corner there is information on where to get this track and Eminem’s newest album.
2. This allows viewers to click onto options which takes them to other parts of the website, making it easy to use. This website allows immediate connection with other major sites such as facebook and twitter, opening up options for wider viewing and communication between fans and users of these sites. Yet again, this provides instant access to videos, cleverly accessing the viral market. This is a recognisable setting from one of Eminem’s video’s, engaging the viewers. Due to the fact that this is a website, viewers can pass the link onto their friends, meaning that it gathers more of a fan-base much quicker than usual. Through out his career, this has acted as a logo for Eminem (considering his clever use of an alias), this is very conventional due to the fact it is recognisable and grabs the viewers attention.
3. Again, connections with major communication sites are used, on this website twitter is used to allow fans to run a commentary (or voice their opinions) on Eminem. The text is used in a very conventional way as it is there to provide the reader necessary information. This use of videos taps into a fans desire to know their favourite artist more. This gives the fan a sense of opportunity to connect with their artist by hearing his opinions. It also appeals to aspiring rap artists due to the fact there is advice provided from a successful rapper who may be a fans idol.
4. Again, this video allows users of the website to access Eminem’s music another way which helps with advertising his product. Here, Eminem’s newest album is also advertised, and even gives information on where to virtually purchase it. Again text is used conventionally in order to give a viewer the necessary information. This gives fans opportunity to elevate their artists success.
5. Summary; Overall, Eminem’s website widely appeals to an existing fan-base and even gives opportunity for potential fans to gather information on the artist. Although this site creates a sense of community by giving fans indirect contact with this particular artist. As a homepage of his website, this is very crowded, however, despite this the website is easy to access and use. For the most part, the homepage of this website sticks to conventions of a webpage, providing information, advertising, and using logo’s affectively .
