In their 2012 annual reports, 16 DAX 30 companies talk about how much money they spend on marketing and sales. On average that is 19 percent of total operating expenses.
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Marketing & Sales @DAX 30: Expenses
1. MARKETING AND SALES
DAX 30: EXPENSES
16 DAX 30 companies talk about how much money they spend on
marketing and sales. On average that is 19 percent of total operating
expenses.
Beiersdorf
46%
Infineon
14%
SAP
32%
BASF
11%
Henkel
30%
Volkswagen
10%
adidas
29%
> 19% >
Bayer
28%
Daimler
10%
Lanxess
9%
BMW
7%
Merck
24%
Deutsche Telekom
22%
ThyssenKrupp
7%
Deutsche Börse
2%
K+S
19%
Source: Annual reports 2012, except K+S // 2011 and ThyssenKrupp // 2011/2012