The document discusses the implementation of EU Eco-label criteria in the Australian wool supply chain. It notes that wool is an important Australian export but most processing occurs overseas. The EU Eco-label provides criteria for limiting toxic residues and impacts throughout the production process. An Australian company called iZWool worked with its supply chain to adopt the EU Eco-label criteria to access environmentally conscious markets. Challenges included pesticide declarations and changing established procedures, but the EU Eco-label was seen as achievable and a way to produce high performance wool garments for discerning customers.