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Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
Etxt app framework
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Etxt app framework

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A presentation on the eTXT Apps Challenge API by John Carroll

A presentation on the eTXT Apps Challenge API by John Carroll

Published in: Technology, Business
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  • 1. The eTXT App Framework March 28, 2012 John Carroll Director of Technology ForgetMeNot Software Internet messaging on every mobile
  • 2. Who am I• Me: John Carroll (johnc@fmnsoft.com)• Director of Technology – ForgetMeNot Africa• Working Programmer for 18 years• Blog: http://blogs.zdnet.com/carroll• Twitter: – @FmnJohn – @FMNA / #ZETXT Internet messaging on every mobile
  • 3. ForgetMeNot Africa• Subsidiary of ForgetMeNot Software• Extensible Messaging Platform (eTXT) – Plugins for • Email • IM (Live Messenger, Facebook, GTalk) • Facebook posts and comments • Custom tools (CV Tool, #BUZZ, Spinner)• Lives in our data center• Licensed to Carriers Internet messaging on every mobile
  • 4. eTXT• Why do you care?• Our brand in Zimbabwe• On Econet network• econetmail.com email – Web inbox account – Copy to SMS http://www.etxt.co.zw Internet messaging on every mobile
  • 5. eTXT Concept• Let’s any phone get on Facebook GTalk Live Messenger More.. Email• Uses SMS – Send to virtual number “contact”• Price per message: $0.02 / $0.05 on 30000 Internet messaging on every mobile
  • 6. How it works• Command and control: 30000 – Online / offline – Who Online – Find – Contact creation• Chat interactions: virtual numbers – IM / new contact “invites”• Coming soon: USSD, Dasuba Messenger Internet messaging on every mobile
  • 7. Extensibility API• Let’s third parties leverage our connection• Creates a new “trigger” on 30000• Creates a 2-way channel to your server – Session based on “virtual number” – 60 minutes timeout - sliding• Session maintained – Per Session – Per Customer Internet messaging on every mobile
  • 8. Register your app1. Visit: a) www.forgetmenotafrica.com/developers2. Register as a developer3. Go to: a) www.etxt.co.zw/Registration4. Click “Register as a Developer” Internet messaging on every mobile
  • 9. Internet messaging on every mobile
  • 10. Internet messaging on every mobile
  • 11. Writing your app• Simple call to your server – Will announce a hosting partner soon• Support these protocols (all HTTP) – SOAP / XML – JSON – HTTP POST (form encoding)• Specify a “trigger” command• Test with your dev “short code” Internet messaging on every mobile
  • 12. Application State• Session State – Passed with each subsequent call – Lives as long as the “virtual number”• Customer State – Crosses session boundary – Associated with an eTXT account – Passed with each call• Both are unstructured strings Internet messaging on every mobile
  • 13. JSON RequestPOST http://127.0.0.1:60047/SomeService.php HTTP/1.1Content-Type: application/json; charset=utf-8Host: 127.0.0.1:60047Content-Length: 105Expect: 100-continue{ "customerstate":null, "id":"09883dc9-a90c-4bb6-b71f-73e94a56e618", "msg":"#calc Dave", "sessionstate":null} Internet messaging on every mobile
  • 14. JSON ResponseHTTP/1.1 200 OKDate: Fri, 06 Jan 2012 12:30:30 GMTContent-Type: application/json; charset=utf-8Content-Length: 138Connection: Close{ "customerstate":null, "id":"09883dc9-a90c-4bb6-b71f-73e94a56e618", "msg":"Hi Dave. Reply with the first number to add", "sessionstate":“Dave“} Internet messaging on every mobile
  • 15. HTTP POST RequestPOST http://127.0.0.1:60047/FormPostCalc.ashx HTTP/1.1Content-Type: application/x-www-form-urlencodedHost: 127.0.0.1:60047Content-Length: 80Expect: 100-continueConnection: Keep-AliveId=d1a7ecd6-5fe5-4d5a-9d85-0c71aa1cbd04&Message=#c2&SessionState=&CustomerState= Internet messaging on every mobile
  • 16. HTTP POST ResponseHTTP/1.1 200 OKDate: Fri, 06 Jan 2012 12:30:25 GMTContent-Type: text/xml; charset=utf-8Content-Length: 140Connection: Close<mt id="5b84f57d-0cc7-4840-adc5-f78c62a08e52"> <msg>Reply with the first number to add</msg> <sessionstate /> <customerstate /></mt> Internet messaging on every mobile
  • 17. Extensibility Roadmap• USSD• Push SMS to User – Requires user authorization – Daily limit• Group Chat – Loop in Social Graph• Reusable Algorithms – Group Chat “Chooser” wizard Internet messaging on every mobile
  • 18. Important Points• Revenue share: 20% of our rev share• Only make money from SMS-MO• Apps MUST encourage dialogue – Approval relies on this• Make your apps “sticky” – Things people need regularly – Local Content (e.g. Harare traffic reports) – Fills a need Internet messaging on every mobile
  • 19. Apps Challenge• Ideas submission: 4th May• Ideas feedback: 11th May• Shortlist announced: 25th May• Shortlist Feedback: 1st June• Test Drive: 16th June• Awards: 1 week later• Prizes - Up to 3 iPads, $2000 Internet messaging on every mobile
  • 20. Keep in Touch!• This is version 1.0• What do you want on the roadmap?• What isn’t working correctly?• The URLs – www.facebook.com/fmnafrica – www.facebook.com/groups/fmndevelopers – www.forgetmenotafrica.com Internet messaging on every mobile

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