Etxt app framework

The eTXT App Framework March 28, 2012 John Carroll Director of Technology ForgetMeNot Software Internet messaging on every mobile

Who am I• Me: John Carroll (johnc@fmnsoft.com)• Director of Technology – ForgetMeNot Africa• Working Programmer for 18 years• Blog: http://blogs.zdnet.com/carroll• Twitter: – @FmnJohn – @FMNA / #ZETXT Internet messaging on every mobile

ForgetMeNot Africa• Subsidiary of ForgetMeNot Software• Extensible Messaging Platform (eTXT) – Plugins for • Email • IM (Live Messenger, Facebook, GTalk) • Facebook posts and comments • Custom tools (CV Tool, #BUZZ, Spinner)• Lives in our data center• Licensed to Carriers Internet messaging on every mobile

eTXT• Why do you care?• Our brand in Zimbabwe• On Econet network• econetmail.com email – Web inbox account – Copy to SMS http://www.etxt.co.zw Internet messaging on every mobile

eTXT Concept• Let’s any phone get on Facebook GTalk Live Messenger More.. Email• Uses SMS – Send to virtual number “contact”• Price per message: $0.02 / $0.05 on 30000 Internet messaging on every mobile

How it works• Command and control: 30000 – Online / offline – Who Online – Find – Contact creation• Chat interactions: virtual numbers – IM / new contact “invites”• Coming soon: USSD, Dasuba Messenger Internet messaging on every mobile

Extensibility API• Let’s third parties leverage our connection• Creates a new “trigger” on 30000• Creates a 2-way channel to your server – Session based on “virtual number” – 60 minutes timeout - sliding• Session maintained – Per Session – Per Customer Internet messaging on every mobile

Register your app1. Visit: a) www.forgetmenotafrica.com/developers2. Register as a developer3. Go to: a) www.etxt.co.zw/Registration4. Click “Register as a Developer” Internet messaging on every mobile

Internet messaging on every mobile

Writing your app• Simple call to your server – Will announce a hosting partner soon• Support these protocols (all HTTP) – SOAP / XML – JSON – HTTP POST (form encoding)• Specify a “trigger” command• Test with your dev “short code” Internet messaging on every mobile

Application State• Session State – Passed with each subsequent call – Lives as long as the “virtual number”• Customer State – Crosses session boundary – Associated with an eTXT account – Passed with each call• Both are unstructured strings Internet messaging on every mobile

JSON RequestPOST http://127.0.0.1:60047/SomeService.php HTTP/1.1Content-Type: application/json; charset=utf-8Host: 127.0.0.1:60047Content-Length: 105Expect: 100-continue{ "customerstate":null, "id":"09883dc9-a90c-4bb6-b71f-73e94a56e618", "msg":"#calc Dave", "sessionstate":null} Internet messaging on every mobile

JSON ResponseHTTP/1.1 200 OKDate: Fri, 06 Jan 2012 12:30:30 GMTContent-Type: application/json; charset=utf-8Content-Length: 138Connection: Close{ "customerstate":null, "id":"09883dc9-a90c-4bb6-b71f-73e94a56e618", "msg":"Hi Dave. Reply with the first number to add", "sessionstate":“Dave“} Internet messaging on every mobile

HTTP POST RequestPOST http://127.0.0.1:60047/FormPostCalc.ashx HTTP/1.1Content-Type: application/x-www-form-urlencodedHost: 127.0.0.1:60047Content-Length: 80Expect: 100-continueConnection: Keep-AliveId=d1a7ecd6-5fe5-4d5a-9d85-0c71aa1cbd04&Message=#c2&SessionState=&CustomerState= Internet messaging on every mobile

HTTP POST ResponseHTTP/1.1 200 OKDate: Fri, 06 Jan 2012 12:30:25 GMTContent-Type: text/xml; charset=utf-8Content-Length: 140Connection: Close<mt id="5b84f57d-0cc7-4840-adc5-f78c62a08e52"> <msg>Reply with the first number to add</msg> <sessionstate /> <customerstate /></mt> Internet messaging on every mobile

Extensibility Roadmap• USSD• Push SMS to User – Requires user authorization – Daily limit• Group Chat – Loop in Social Graph• Reusable Algorithms – Group Chat “Chooser” wizard Internet messaging on every mobile

Important Points• Revenue share: 20% of our rev share• Only make money from SMS-MO• Apps MUST encourage dialogue – Approval relies on this• Make your apps “sticky” – Things people need regularly – Local Content (e.g. Harare traffic reports) – Fills a need Internet messaging on every mobile

Apps Challenge• Ideas submission: 4th May• Ideas feedback: 11th May• Shortlist announced: 25th May• Shortlist Feedback: 1st June• Test Drive: 16th June• Awards: 1 week later• Prizes - Up to 3 iPads, $2000 Internet messaging on every mobile

Keep in Touch!• This is version 1.0• What do you want on the roadmap?• What isn’t working correctly?• The URLs – www.facebook.com/fmnafrica – www.facebook.com/groups/fmndevelopers – www.forgetmenotafrica.com Internet messaging on every mobile

Etxt app framework

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