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Six steps to bring elearning to life 
When we meet someone new, they are curious about how we do what 
we do. How do we create eLearning content for unique businesses? 
What’s the development process? How do we ensure the learning we 
create is on-point for our clients? 
We’ve mastered the art of crafting effective and engaging eLearning 
programs through years of experience. Our proven process helps us 
keep your message on target and your project on track and on budget. 
Let us take you through it. 
1. Set Goals. Our team will strategize with you on how to best deliver 
on your objectives, including the problem that needs solving, ROI, metrics 
for success, process goals and internal objectives. We’ll ensure they’re 
specific, measurable, time-bound and achievable. Don’t know what your 
objectives ought to be? That’s fine, too! We’ll leverage our years of 
eLearning experience to get you headed in the right direction. 
2. Determine Tone & Style. With objectives firmly in place, we’ll 
develop the tone and style of the script or narration based on the 
complexity of the subject matter; the personality and interests of the 
audience, department and/or organization; and our past experience 
working with similar organizations. We’ll recommend if your training 
should be off-the-cuff and clever, serious and intimate or more of an 
evenhanded presentation of the facts. 
3. Find the Right Technology. There are a number of tools you 
can utilize to get your message across. Our high-end interactive projects, 
videos, simulations, checklists and more have engaged users and gotten 
organizations the results they desired in industries like utilities, service 
& repair, healthcare and sales & management.
4. Outline & Instructional Design. Based on our conversations 
with you and any other key subject matter experts within your 
organization, we’ll create an outline for the eLearning course. The outline 
will highlight technical information, supporting research and any other 
particular hot topics that need special attention. 
5. Write Script. Approved outline in hand, we’ll begin writing your 
training script using our proprietary eLearning template. In addition to 
dialogue, the script will cover everything from general visuals and special 
photography needs to callouts and case studies. We’ll work closely 
with you to tweak the script until you’re satisfied with all components. 
6. Production. The most exciting part of the process for you (and 
us, too!) is bringing your eLearning to life in production. We’ll use tactics 
like interface design, audio recording, video, animation and photography 
to give your training a personality you never thought possible. When 
production is complete, we’ll submit the final product to you for 
non-script-level edits. Upon approval, we deliver the final product to 
you in the proper format. 
Easy, right? 
About Expand Interactive 
Since 2007, Expand has helped organizations tackle the issues, challenges 
and frustrations of training head-on with engaging interactive content and a 
different kind of learning software that goes beyond the initial lessons. Our 
solution transforms eLearning into an ongoing development process and social 
experience. In other words, we’re making online learning better. 
Let’s talk about how we might apply our expertise to your 
eLearning needs. Reserve a with a team of 
our instructional design and development pros. 
expandinteractive.com 
free assessment

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How Expand Creates Compelling, Interactive eLearning Content

  • 1. Six steps to bring elearning to life When we meet someone new, they are curious about how we do what we do. How do we create eLearning content for unique businesses? What’s the development process? How do we ensure the learning we create is on-point for our clients? We’ve mastered the art of crafting effective and engaging eLearning programs through years of experience. Our proven process helps us keep your message on target and your project on track and on budget. Let us take you through it. 1. Set Goals. Our team will strategize with you on how to best deliver on your objectives, including the problem that needs solving, ROI, metrics for success, process goals and internal objectives. We’ll ensure they’re specific, measurable, time-bound and achievable. Don’t know what your objectives ought to be? That’s fine, too! We’ll leverage our years of eLearning experience to get you headed in the right direction. 2. Determine Tone & Style. With objectives firmly in place, we’ll develop the tone and style of the script or narration based on the complexity of the subject matter; the personality and interests of the audience, department and/or organization; and our past experience working with similar organizations. We’ll recommend if your training should be off-the-cuff and clever, serious and intimate or more of an evenhanded presentation of the facts. 3. Find the Right Technology. There are a number of tools you can utilize to get your message across. Our high-end interactive projects, videos, simulations, checklists and more have engaged users and gotten organizations the results they desired in industries like utilities, service & repair, healthcare and sales & management.
  • 2. 4. Outline & Instructional Design. Based on our conversations with you and any other key subject matter experts within your organization, we’ll create an outline for the eLearning course. The outline will highlight technical information, supporting research and any other particular hot topics that need special attention. 5. Write Script. Approved outline in hand, we’ll begin writing your training script using our proprietary eLearning template. In addition to dialogue, the script will cover everything from general visuals and special photography needs to callouts and case studies. We’ll work closely with you to tweak the script until you’re satisfied with all components. 6. Production. The most exciting part of the process for you (and us, too!) is bringing your eLearning to life in production. We’ll use tactics like interface design, audio recording, video, animation and photography to give your training a personality you never thought possible. When production is complete, we’ll submit the final product to you for non-script-level edits. Upon approval, we deliver the final product to you in the proper format. Easy, right? About Expand Interactive Since 2007, Expand has helped organizations tackle the issues, challenges and frustrations of training head-on with engaging interactive content and a different kind of learning software that goes beyond the initial lessons. Our solution transforms eLearning into an ongoing development process and social experience. In other words, we’re making online learning better. Let’s talk about how we might apply our expertise to your eLearning needs. Reserve a with a team of our instructional design and development pros. expandinteractive.com free assessment