12. Event ROI Services Events are a serious commitment of time, resources and money. Staff is taken out of the field, marketing must mobilize to ensure messaging and content, travel and hotels are booked, and booths and collateral are shipped. At the end of the day, how do you measure your overall success? At The Exigo Group we believe that Trade Shows and Vendor Events should have measurable ROI. We help you get the most out of these events. Exigo helps you maximize your Event presence and time.
13. International Market Penetration One of the most expensive and daunting tasks a technology vendor can face is expanding into foreign markets. While the basics of a successful channel program are the same in virtually every country, the actual implementation and execution is different in each region. The Exigo Group has extensive experience in building and launching channel programs in North America, Latin America, Western Europe, and Japan.
WHY YOUR PRODUCT or SERVICE?Resellers are bombarded with new product offerings every day and they face constant challenges in a highly competitive environment. Exigo has worked with both Vendors and VARS and understands what it takes to build a successful IT Channel Program. We provide you with a total solution for channel partners based on a key set of guiding principles that will ensure success. By applying these principles to everything we do, we will help you create a more successful channel program.Revenue & MarginResellers have choices. There are many products that can solve their customers’ needs. Some may be better than others, but all things being equal, a VAR is more likely to recommend and sell a solution that will allow them to make money. We understand the economics of a successful VAR and help you tailor your channel programs so that your products or services become the one that resellers go to first.Long Term CommitmentWe understand the value of long term client relationships. That’s why we help our partners develop and build lasting reseller partner relationships and work to ensure a proper STRATEGIC RESELLER RECRUITMENT plan. Our comprehensive VAR Program ensures that when a partner engages with your company, they remain a partner for life.Comprehensive ProgramsOnce a reseller has committed to your company, your products & services, and your channel program, the work has just begun. We help you develop the comprehensive programs that will ensure your long term success.The Exigo Group will help you bring it all together.
10% of Your VARS Sell 90% of Your Product or ServiceThe 90/10 rule is almost universal. The key to successful reseller recruitment is to focus on the 10% and understand what separates them from the rest of your VARs.Segmentation and FocusExigo will help you develop not just the profile of a productive VAR, but also a clear understanding of who is buying your product. Recruiting resellers to represent you company is easy, recruiting the right resellers is difficult. Additionally, supporting a reseller properly can be a very expensive proposition. You need to make sure that you are spending on the correct partners.Exigo will help you focus your reseller recruitment and support activities so that you are only focused on the precise resellers who are targeting the right customers. This allows you to spend your development dollars in a concentrated and strategic way, maximizing your ROI for each and every partner.Proven Track RecordFor 15 years we have successfully developed recruitment programs that deliver results. We do this by helping your company implement the proper customer and reseller profiles, initiate programs, and then aggressively launch targeted recruitment campaigns.
