Ethan yarbrough allyis_toward_a_more_connected_company


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The presentation looks at the ways that employees are able to connect to information and people when they are not at work -- when they are using consumer technologies – then compares that to the kinds of outdated, disconnected and overly regulated tools they have to contend with at work. Typically, the result is a disconnected information environment in which employees are unable to find either the data or the people they most need to connect with. That can have a negative impact on productivity and engagement. Since the number one way that employees solve problems at work remains talking to a person with the necessary expertise it’s critical that the technology environment evolve to support that need and to do it more effectively

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  • 1:AIIM Industry Watch2:Interactive Data Corporation3: Interactive Data Corporation, Forrester
  • Ethan yarbrough allyis_toward_a_more_connected_company

    1. 1. Toward a More Connected CompanyConnecting Employees to Information and Each Other to Increase Productivity and Build Engagement<br />Ethan YarbroughPresident & Co-Founder<br />@ethany<br /><br /><br />
    2. 2. What We’ll Cover<br /><ul><li>Our relationships with technology at home and at work:
    3. 3. What are the differences
    4. 4. Why the differences exist
    5. 5. Impact of the differences on employee experience
    6. 6. Creating technology environments that meet employee expectations
    7. 7. Common workplace technology pains and problems
    8. 8. At a high level: How to apply technology to address these problems
    9. 9. Impacts on productivity and morale</li></li></ul><li>The Truth Behind It All<br />“The only differentiator that matters is customer experience.” – Sean O’Driscoll, Ants Eye View<br />“Employee experience becomes customer experience” – Me <br />(and, as it turns out, Sir Richard Branson<br />
    10. 10. <ul><li> "By (2011) Apple’s revenues from the iPhone and the iPad will more than double its revenues from the entire Macintosh product line.” – Newsweek, June 2010
    11. 11. Twitter and Facebook are training us in “emergent awareness” </li></ul>“Teens send an average of 6 texts per hour they’re awake.” <br />-<br />
    12. 12. Our Changing Relationship With Technology<br />Can your employees know whatever they need to know whenever they need to know it?<br />What if your competitors’ employees can?<br />71% say it’s easier to find information on the open internet than on the companies’ own knowledge management systems(1)<br />25% of employee time spent searching for people or information(2)<br />10% of salaries are spent on searches for information that is never found(3)<br />“Our Intranet is the first place I look for information and the last place I find it.”<br />
    13. 13. Our Changing Relationship With Technology<br />At Home: <br />Not Knowing the Answer = Obsolete<br />At Work:<br />Not Knowing the Answer = Epidemic<br />
    14. 14. What is your communication environment like?<br />Attention is a scarce resource / Increasing burden on employees to know what information they are looking for and how to find it / New technology helps content find people<br />
    15. 15. What is your communication environment like?<br />Attention is a scarce resource / Increasing burden on employees to know what information they are looking for and how to find it / New technology helps content find people<br />
    16. 16. Example:<br /><ul><li>Social Content Discovery
    17. 17. Corporate Newsletter Site </li></ul>Profile<br />Type<br />1<br />Profile<br />Type<br />2<br />Profile<br />Type<br />3<br />Go<br />Go<br />Go<br />Profile Type 3<br /><ul><li>Users with same profile type downloaded this content
    18. 18. Users with the same profile added this content</li></ul>It’s the approach to business content delivery<br /><ul><li> Value grows as people carry out individual actions
    19. 19. Users just do what they would normally do, the system monitors and gets progressively more useful
    20. 20. Reduces time to content discovery
    21. 21. The system learns the user</li></ul>Connect With Profile 3 Users<br /><ul><li> Name
    22. 22. Recent updates
    23. 23. Name
    24. 24. Recent updates
    25. 25. Name
    26. 26. Recent updates
    27. 27. Newest updates
    28. 28. Most commented on</li></li></ul><li>Example:<br /><ul><li>Bootstrapping a Social Network
    29. 29. HP Watercooler
    30. 30. Inferred key words
    31. 31. Cross referenced against employee directory
    32. 32. Suggests connections based on content similarity
    33. 33. Unconscious development of relevant network
    34. 34. Exposed key words list enables at-a-glance analysis of company trends, activity and focus </li></li></ul><li>Typical Business Information Environment<br />Approach to Information Discovery: BROWSE<br />This is limiting. And limiting is disempowering.<br />
    35. 35. Integrated Business Information Environment<br />Mobile and Remote<br />Team Sites Layer<br />Enterprise Software Platform<br />Approach to Information Discovery: SEARCH, ALERT, RSS and EMERGENCE<br />Anytime Access = Empowerment<br />
    36. 36. Social Is a Dirty Word?<br />60%<br />Percent of the workday<br />the average information worker spends<br />being social <br />in pursuit of goals <br />–Dion Hinchcliffe, Dachis Group<br />Don’t interpret “Social” as Facebook, and Twitter and YouTube or frivolous pursuits.<br />“Social” just means using a state of connectedness to derive co-created value and that has direct application to your work environment.<br />
    37. 37. Enterprise Software Platforms<br />SharePoint<br />Jive<br />IBM Lotus Notes<br />Infosys<br />Cisco<br />SAP<br />SocialText<br />Leverage Software<br />ThoughtFarmer<br />Drupal<br />Fully integrated, single install, multiple configuration<br />Socially Enabled is Now the Norm<br />A nervous system for your company<br />
    38. 38. Impacts on Productivity and Morale<br />Sources: Doculabs, MIT<br />
    39. 39. Impacts on Productivity and Morale<br /><ul><li> Enhanced team-work
    40. 40. Improved knowledge sharing
    41. 41. Reduced time and effort to find information
    42. 42. Better version control</li></ul>Better decision-making environment<br />High correlation between decision effectiveness and engagement (Bain & Co.)<br /><ul><li> Reduced costs of operation
    43. 43. Talent retention</li></li></ul><li>Your Technology Strategy Starts With People<br /><ul><li>Who is your audience?
    44. 44. What is their relationship with technology?
    45. 45. How do they consume information?
    46. 46. Can you create communication environments that incorporate their established habits?</li></ul>Design as though anyone who knows anything is leaving tomorrow.<br />
    47. 47. Thank You!<br />