JHub UK - Blogging 201-J


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Presentation on blogging given by Esther Kustanowitz at JHub UK, December 14, 2011.

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  • Review some of the buzzwords from social media presentation.
  • What are your thoughts on this poem? Good for all social media discussions, not just blogging.
  • A blog works like a website. You go there and you read it. Lots of people care what you think, especially if you are passionate and authentic. You’d be surprised how much you have to say about things you’re passionate about. You determine how frequently you post. Who has time? You do. Blogging is writing. It’s not always good, or unbiased, or grammatically correct, but can’t say all bloggers aren’t real writers. OK, that’s true. But you can change it.
  • No linkbaiting – don’t write Angelina Jolie in a post unless you’re actually writing about AJ.
  • JHub UK - Blogging 201-J

    1. 1. Blogging 201-J JHub, December 2011 Esther D. Kustanowitz
    2. 2. @EstherK Buzzwords <ul><li>Showing up – being present </li></ul><ul><li>Creating and deepening relationship </li></ul><ul><li>Adding value </li></ul><ul><li>Connecting passionately </li></ul><ul><li>Living generously </li></ul><ul><li>Making life more meaningful </li></ul>
    3. 3. We’ve Come a Long Way Since Blogging 101 <ul><li>Blog = weblog = CMS for easy, online publishing </li></ul><ul><li>Blogs are everywhere - Gawker, TMZ, HuffPo, Salon, Slate, even MSM </li></ul><ul><li>Writing, reading & commenting on blogs </li></ul><ul><ul><li>promote your organization </li></ul></ul><ul><ul><li>start new conversations </li></ul></ul><ul><ul><li>adding value to existing conversations </li></ul></ul><ul><ul><li>What do you read? </li></ul></ul>
    4. 4. Early J-Blogging Days <ul><li>Early Jewish blogs were revolutionary </li></ul><ul><li>Gave great exposure for underrepresented voices </li></ul><ul><li>Those voices are still making an impact today: activism, journalism, social entrepreneurship, innovation, thought leaders </li></ul>
    5. 5. Nowadays <ul><li>Blogs are just another CMS with low bar to entry </li></ul><ul><li>Tools available to all </li></ul><ul><li>Market is flooded </li></ul><ul><li>Content expectations are shifting, more microniches </li></ul><ul><li>Blogs require strategy & planning </li></ul><ul><li>Chance to share your voice/interpretation/name </li></ul>
    6. 6. What’s in a name? <ul><li>Each Man Has a Name </li></ul><ul><li>Each man has a name, given him by God and given him by his father and mother </li></ul><ul><li>Each man has a name, given him by his stature and his way of smiling, and given him by his clothes </li></ul><ul><li>Each man has a name, given him by the mountains and given him by his walls </li></ul><ul><li>Each man has a name, given him by the planets (stars) and given him by his neighbors </li></ul><ul><li>Each man has a name, given him by his sins and given him by his longing </li></ul><ul><li>Each man has a name, given him by his enemies, and given him by his love </li></ul><ul><li>Each man has a name, given him by his feast days and given him by his craft </li></ul><ul><li>Each man has a name, given him by the seasons of the year and given him by his blindness </li></ul><ul><li>Each man has a name, given him by the sea, and given him by his death. </li></ul><ul><li>-Zelda (b. 1914) </li></ul>
    7. 8. Blog Resistance <ul><li>“I don’t even understand how a blog works.” </li></ul><ul><li>“Who cares what I think?” </li></ul><ul><li>“I can’t come up with that much content on a regular basis…” </li></ul><ul><li>“Who has time for blogging?” </li></ul><ul><li>“Blogging isn’t real writing.” </li></ul><ul><li>“The whole blogosphere is just full of complaining and negativity.” </li></ul>
    8. 9. My Objection Was… <ul><li>“Why would I post things online instead of trying to get paid for them by publishing them in print?” </li></ul><ul><li>That was in 2004 – blogs have transformed my career, direction and friendships </li></ul><ul><li>Helped others learn to blog, and created a monster </li></ul>
    9. 10. Case Study: Jewish Humor Central
    10. 12. Blogging 201-J: Strategy <ul><li>Does your org need/could it benefit from/is it ready for a blog: </li></ul><ul><li>Reading blogs, seeing what’s out there </li></ul><ul><li>Blog will need regular content (staff time) </li></ul><ul><li>Comments should be open, but can be moderated (staff time) </li></ul><ul><li>Blog should reflect org’s goals, but also add value to larger conversations </li></ul>
    11. 13. Personal Training <ul><li>Social media regimen/cultural immersion </li></ul><ul><ul><li>Find time (coffee breaks, lunchtime, etc) </li></ul></ul><ul><ul><li>Check Twitter/Facebook page at least once a day </li></ul></ul><ul><ul><ul><li>Read the Tweetstream or Status Feed of people and orgs you’re following – begin to participate in conversations </li></ul></ul></ul><ul><ul><ul><li>Share a FB group or event with friends who are “hubs” </li></ul></ul></ul><ul><ul><li>Visit Jewishblogging.com or JRants.com </li></ul></ul><ul><ul><ul><li>click on a few headlines </li></ul></ul></ul><ul><ul><ul><li>monitor/join a conversation </li></ul></ul></ul><ul><li>Ask questions (professionals/civilians) </li></ul>
    12. 14. What Do I Post About? <ul><li>Trends in the Jewish world </li></ul><ul><ul><li>Israel </li></ul></ul><ul><ul><li>News & politics </li></ul></ul><ul><ul><li>Peoplehood & global issues </li></ul></ul><ul><li>Trends in the secular world </li></ul><ul><ul><li>Pop culture & celebrities </li></ul></ul><ul><ul><li>News & politics </li></ul></ul>
    13. 15. How Do I Find Things to Post About? <ul><li>Google Alerts / Google News Search (archives) </li></ul><ul><li>Stay tuned to Twitter, CNN, BBC, Facebook – what are people talking about, and how does it relate to your work? </li></ul><ul><li>Authentic lenses on passionate subjects </li></ul>
    14. 16. Exercise <ul><li>If your organization had a blog, what would its purpose/mission statement be? </li></ul><ul><li>How often would you post? </li></ul><ul><li>What would your first five posts be about? </li></ul><ul><li>Who would write them? </li></ul><ul><li>How would you promote them/get new readers? </li></ul>
    15. 17. Actions for Your Organization <ul><li>Determine your institutional voice/s </li></ul><ul><li>Identify person/people to update Twitter and Facebook (daily) </li></ul><ul><li>Identify newsy angles for programs, use as hook to promote org in online conversations </li></ul><ul><li>Consider starting a blog, so you can host conversations </li></ul><ul><li>Find “mavens”/hubs in your community, invite their feedback & partnership </li></ul><ul><li>Consider inviting personal assessment by a social media trainer </li></ul>
    16. 18. @EstherK <ul><li>NextGen Engagement Initiative at Jewish Federation of Greater Los Angeles: [email_address] </li></ul><ul><li>Not exactly everything else: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://twitter.com/estherk </li></ul></ul><ul><ul><li>http://facebook.com/estherkustanowitz </li></ul></ul><ul><ul><li>http://youtube.com/EstherK </li></ul></ul><ul><ul><li>http://estherk.com </li></ul></ul>